Mitchell Gold + Bob Williams and Interlude Home Collaborate to Manufacture Home Furnishings, Home Accessories, Accent Furniture and Lighting That Will Appear On Air and Be Available to the Public This Fall
NEW YORK, April 20, 2012 – CBS Consumer Products has tapped Mitchell Gold + Bob Williams and Interlude Home to create a home décor line inspired by CBS’s hit drama THE GOOD WIFE. The new line, the first license for the television series, is developed in collaboration with set decorator, Beth Kushnick, and inspired by the actual set decoration ideas seen on the series. Products will debut on the show in the fall during the show’s fourth season. An announcement of the collaboration will be revealed at The High Point Market trade show in High Point, N.C., on April 21-26, 2012.
Through the agreement, Mitchell Gold + Bob Williams will focus on home furnishings, which it will carry in its retail stores nationwide. Interlude Home will create accessories, accent furniture and lighting, which will be available in stores throughout the US and online. All products will be co-branded.
THE GOOD WIFE’s set decoration has consistently generated positive interest from the show’s viewers, resulting in Kushnick writing a blog called “The Good Look of The Good Wife” at www.cbs.com and tweeting @goodwifesetdec where she answers questions about her work and the series’ aesthetic.
“This opportunity sprouted from fan feedback to Beth’s inspiring decor. We used our merchandising and retail experience to make this line a reality,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “The collaboration between Beth and the manufacturers has been seamless resulting in fashionable and sophisticated interiors throughout the set of THE GOOD WIFE. We just can’t wait for fans to see the collection.”
“Needless to say, this is a very exciting and different kind of venture for us, unlike anything we’ve ever done before,” said Mitchell Gold, co-founder and chairman of the 23-year-old home furnishings giant Mitchell Gold + Bob Williams. “We’re huge fans of the show not just because we love the story line and the superior acting, but we love Beth’s style sense and her ability to create very realistic and beautiful interiors which we think are very much in sync with the looks resonating with consumers today.”
“We are so excited to team with CBS, Beth Kushnick and THE GOOD WIFE in this groundbreaking creative venture. Enabling viewers to purchase their favorite home décor straight from environments of THE GOOD WIFE is an innovative and inventive new model we are thrilled to be a part of,” said Wendy King Philips, Creative Director of Interlude Home.
“Our situation is unique in that I’ve been communicating with THE GOOD WIFE fans about the home furnishings on the show through my blog and on Twitter,” said Kushnick. “They are interested in literally every piece on the set – from the accessories on a character’s desk to a piece of art on the wall to a floor lamp they see in the background of a room. I’m constantly asked questions such as ‘I want my office to look exactly like Eli Gold’s…where can I get that furniture?’ Now fans will be able to buy many of the pieces. I am so excited to be involved in such a carefully thought out and strategic launch.”
This is not the first time CBS Consumer Products has developed unique integration campaigns on air. In 2011, CBS worked with Fusion Brands and Sony Pictures Television to bring the once-fictional makeup company Jabot Cosmetics from THE YOUNG AND THE RESTLESS to life with an on-air reveal. Additionally, CBS worked with bebe stores, inc. to debut a branded 90210 fashion line on air that continued with weekly product reveals on the show, with the clothing available in stores at the same time for fans to buy.
Now in its third season, THE GOOD WIFE averages 11.7 million viewers a week and airs Sundays at 9 p.m. ET/PT on CBS. The show stars Emmy and Golden Globe Award winner Julianna Margulies as a wife and mother reentering the workforce after her husband’s public sex and political corruption scandal. The show also features Christine Baranski, Josh Charles, Archie Panjabi, Matt Czuchry, Alan Cumming and Chris Noth.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.
About Mitchell Gold + Bob Williams
Mitchell Gold + Bob Williams is a renowned 23-year-old lifestyle furniture brand best known for comfortable, stylish and value-conscious slipcovered and upholstered furniture, casegoods, lighting, accessories, and an exclusive Fine Art Photography collection by Tipper Gore.
About Interlude Home
Interlude Home, the complete design driven resource for Retailers and Interior Designers scours the globe for the most talented craftsman and artisans. Focusing on material, color, texture and finish, with a fine eye on fashion, our designs pinpoint what is relevant in today’s marketplace and beyond.