CBS CONSUMER PRODUCTS EXPANDING SURVIVOR BRAND
Fitness Team One and Full Charge Energy Foods sign
licensing deals for fitness-related ventures
NEW YORK - February 7, 2008 - CBS Consumer Products is expanding the "Survivor" brand with two new innovative deals for "Survivor" in the health and fitness categories, it was announced today by Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.
Illinois-based Fitness Team One has created the "Survivor Fitness Program," a gym-based fitness workout designed to whip participants into shape "Survivor" style. The group class incorporates familiar game elements and team competitions into a full-body training program. "Survivor Fitness Program" will launch in Chicago this spring.
Full Charge Energy Foods, Inc., based in North Dakota, also introduces "Survivor Supercharged Sunflower Seeds" in March. The energy-enhanced, vitamin infused snacks will feature "Survivor's" iconic imagery on its packaging and displays. A one bag serving equals the energy boost of some energy drinks and contains 100% of the daily recommended amount of B and C vitamins.
"These two deals signify a new branded licensing strategy for ‘Survivor,' " said Kalodner. "The series has become synonymous with mental and physical challenges, and the health and fitness categories are a perfect venue to expand the ‘Survivor' experience."
"Survivor" is one of the most popular reality shows in television history. In the groundbreaking show, contestants are stranded in a remote location and divided into tribes who compete against each other in various physical and mental challenges, with the losing team forced to vote a member of their own tribe off the island. The goal is to outwit, outplay and outlast the other contestants to be the last man/woman standing and win the title of Sole Survivor, along with $1 million.
The 16th season of the "Survivor" franchise, "Survivor Micronesia - Fans vs. Favorites," premieres on Thursday, Feb. 7 (8 p.m. to 9 p.m. ET/PT) on the CBS Television Network.
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.
JP Shields (212)689-6360 JP_Shields@bhimpact.com