CBS CONSUMER PRODUCTS EXPANDS RELATIONSHIP WITH COPYRIGHT PROMOTIONS LICENSING GROUP
NEW YORK - February 25, 2008 - CBS Consumer Products has expanded their relationship with longtime UK licensing agency, Copyright Promotions Licensing Group Limited (CPLG), to include Germany, Austria, Switzerland, Spain, Portugal and Italy. The deal was announced by Liz Kalodner, Executive Vice President and GM for CBS Consumer Products.
CPLG will now build and enhance existing merchandising programs for CBS's signature brands "Star Trek" and "CSI" along with iconic TV series from the 140-show library including "Beverly Hills, 90210," "Cheers" and "Charmed."
"CPLG has been a great strategic partner for a few years now," Kalodner said. "As we expand our consumer products presence throughout Europe, it was only natural to leverage CPLG's local marketing and retail expertise in the new territories."
Commenting on the collaboration, Katarina Dietrich, CEO of CPLG, said, "We are delighted to extend our relationship with CBS into additional territories. We believe it will be the continuation of a successful partnership".
About CBS Consumer Products CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit www.CBS.com.
Copyright Promotions Licensing Group Limited (CPLG) is one of the world's leading entertainment, sports and brand licensing and merchandising agencies with over 30 years experience in the industry. With dedicated teams in seven offices across Europe and international agencies servicing the rest of the world, Copyright Promotions has a structure that is unique in the licensing industry today. www.cplg.com
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