Press Release back to list
10.20.2008

OPI TO INTRODUCE NAIL LACQUERS INSPIRED BY NEW CW DRAMA 90210

NEW YORK - October 20, 2008 - CBS Consumer Products has signed a stylish new partner - OPI - to its merchandising program for 90210, the new hit drama from CBS Paramount Network Television, airing on The CW. The popular nail brand known for its fashionable colors and whimsical polish names will introduce 90210 by OPI, three hot Nail Lacquer shades inspired by the show.

Each of the shades, which hit retail shelves in January 2009, is inspired by one of the lead female characters on the show - Silver, Annie and Naomi.  The colors include:

Queen of West Web-erly

Lots of blog buzz for this purple shimmer.  

Sweet as Annie-thing!

Irresistible lollipop red.  

Pretty & Privileged

You're entitled to this ruby red!

"90210 is already proving to be a fashion trendsetter, making a hip brand like OPI a great addition to our licensing program," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.

"OPI is so excited about tying in with the pop culture success of 90210," said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  "The 90210 audience loves the latest in fashion and celeb style, and OPI is right there with these on-trend shades for nails.  These colors capture the show's sizzling vibe - and will be released just in time for that perfect Valentine's Day date!"

A contemporary spin-off of the iconic drama BEVERLY HILLS, 90210, the new 90210 looks at life through the eyes of Annie Wilson and her brother Dixon, whose first day at West Beverly Hills High School leaves no doubt they're not in Kansas anymore.  90210 is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah ("Freaks & Geeks") and Rebecca Kirshner ("Gilmore Girls"). 

90210 airs Tuesdays at 8 p.m. ET/PT on The CW.

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About CBS Consumer Products:

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles.  Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.  For more information, visit http://www.cbs.com/ 

About OPI:

OPI Products Inc., the world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward Nail Lacquer shades.  The choice of professionals and consumers, OPI Nail Lacquer is celebrating its 20th  anniversary in 2009.  OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde.  For more information, call 800.341.9999 or visit http://www.opi.com/.


Press contacts:

JP Shields

Bender/Helper Impact

212.689.6360

jp_shields@bhimpact.com

Press:

JP Shields
818-977-3719
JP.Shields@CWTVConsultant.com