Press Release back to list
01.28.2009

CBS CONSUMER PRODUCTS BEAMS UP NEW PARTNERS FOR STAR TREK MERCHANDISING PROGRAM

CBS CONSUMER PRODUCTS BEAMS UP NEW PARTNERS FOR STAR TREK MERCHANDISING PROGRAM

Extended Agreement With Mattel and New Deals with USAopoly, Funko, Vandor, Briefly Stated and Others Broaden Licensing Program for

Iconic Sci-Fi Franchise

New York, January 28, 2009 - CBS Consumer Products, a division of CBS Entertainment, announces the expansion of its Star Trek merchandising program, further setting the foundation for one of the most popular sci-fi franchises of all-time. CBS Consumer Products extends its current deal with Mattel to include a full range of die-cast vehicles that will hit shelves in 2009 and taps additional key toy partners including USAopoly, Funko and Fundex.  

"The momentum is building for the Star Trek brand as we approach the new feature film this May," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.  "We are excited to continue our focus on expanding the Star Trek universe and bringing the whole franchise to a new generation."

The Mattel agreement expands upon an existing worldwide deal which provides the toy maker the ability to create numerous branded Star Trek products including a line of Barbie® Collector dolls, Tyco® R/C flying radio controlled vehicles, a Scene It?® DVD game and a 20Q Star Trek trivia game.

Two new partners will further Star Trek presence in the game category. USAopoly will create a Star Trek-branded Monopoly edition for fans and Fundex will develop co-branded board games - UNO, Scrabble, Magic 8 Ball, Phase 10 and All About Trivia - for the United States and Canada.

In addition to the toy partners lining up in advance of Toy Fair 2009, CBS Consumer Products also announces new apparel, fragrance, accessories, jewelry, home decor and gift partners on board for the franchise.  They include:

For gifts

-- Vandor will develop a wide range of gift items including cookie jars, salt and pepper sets, mugs, clocks, magnets, lights and more.

-- Funko will introduce a pop-culture lineup of high quality bobbleheads and vinyl figurines. 

For apparel

-- Briefly Stated will take on the adult market for sleepwear and loungewear.

-- E.S. Originals will create kids footwear, bags and accessories.

-- AME will develop sleepwear for children.

For home décor

-- York/Roommates is developing peel-and-stick wall art and décor, including life-size wall murals.

-- Rabbit Tanaka is developing lighting, wall art and other creative home décor elements.

-- Trends International is offering posters.

For fragrance

-- GenkiWear, LLC is developing a trio of fragrances celebrating classic Star Trek. "Tiberius," "Pon Farr" and "Red Shirt" fragrances will be available in stores in the spring.

For accessories

-- Cufflinks.com  is developing silver plated cufflinks

-- Bradford Exchange will offer direct-to-consumer items such as leather jackets, laptop bags, patches, pins and flags.

For jewelry

-- MBI/Danbury Mint will offer jewelry such as men's and women's rings in a direct-to-consumer deal.

About CBS Consumer Products:

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles.  Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.  For more information, visit http://www.cbs.com/.