GUMRUNNERS LLC LAUNCHES LIMITED-EDITION THE AMAZING RACE- JOLT ENERGY GUM
NEW YORK - March 06, 2009 - GumRunners, LLC is launching the all-new The Amazing Race® Jolt® Energy Gum inspired by the six-time Emmy® Award-winning CBS reality series and the popular Jolt Cola beverage. New Jersey-based GumRunners has created the limited-edition product designed to give consumers an extra boost of energy when life's demands require a little extra fuel. The Amazing Race Jolt Energy Gum is now available for sale at supermarkets, drugstores, convenience stores and specialty retailers across the country including CVS, Rite Aid, and 7-Eleven for the suggested retail price of $1.59 per pack.
Two pieces of The Amazing Race Jolt Energy Gum contain the energy boost of an energy drink, meaning that every pack contains as much energy as six energy drinks or six cups of coffee. Available in both Spearmint and IcyMint flavors and sold in packs of 12, the packaging will be emblazoned with the distinctive The Amazing Race logo and photos from the hit TV show. Additionally, every pack of chewing gum can be collected for free "Amazing" merchandise available at JoltGum.com.
"The tagline for Jolt Energy Gum is ‘Chew More--Do More' and we're always looking for partners who match the ‘Do More' spirit," said Kevin Gass, co-founder of GumRunners, LLC. "Since The Amazing Race has become synonymous with endurance and energy, we've found a perfect collaboration that will allow fans across the globe a whole new way to experience The Amazing Race."
"The Amazing Race" is a six-time Emmy® Award-winning program and is one of the most popular reality shows in television history. This groundbreaking show, now in its 14th season, tracks 11 teams of two in a 40,000 mile race around the world in just 22 days all for the grand prize of $1,000,000. This season, teams will travel to new locales including Romania and Siberia. Since the show commenced in September 2001, "The Amazing Race" has become a global phenomenon with versions of the show airing in Asia, Central Europe, Brazil and Israel.
About GumRunners, LLC
GumRunners, LLC is the leader in the functional chewing gum and mint category and one of the fastest growing candy companies in America. Founded in 2002, GumRunners LLC, developed a line of chewing gums and mints that taste great and have real purposes beyond just fresh breath. Their first product, Jolt Caffeine-Energy Gum (the same Jolt as the famous Jolt Cola), launched nationwide in 2004 and is now in over 40,000 stores. Its tagline is "Chew More... Do More."
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