CBS CONSUMER PRODUCTS ANNOUNCES FIRST LICENSING DEALS FOR TOP-RATED DRAMA NCIS
Board Games and Puzzles to Debut in Fall 2010
Also, Co-Branded Star Trek Risk Board Game to Hit Retailers Next Spring
NEW YORK - October 8, 2009 -- CBS Consumer Products, a unit of CBS Entertainment, announced today that this season's most-watched show on television NCIS has launched a merchandising and licensing program that kicks off at this week's Dallas Toy Fair.
Slated to hit retail shelves in fall 2010, CBS Consumer Products has signed deals on all distribution levels in the United States and Canada for board games from Pressman Toys based on both NCIS and its spinoff NCIS: LOS ANGELES as well as puzzles from The Canadian Group. To support the #1 rated NCIS, averaging 21 million viewers this season, CBS Consumer Products will seek other major merchandising and promotional partners to extend the brand into several key categories.
"To see the ratings that NCIS and NCIS: LOS ANGELES have received so far this season is extremely exciting for the licensing potential of this growing brand," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "Our partners have done a phenomenal job in creating high quality, smart products that are aimed at both clever game-players as well as the loyal fans of NCIS."
Pressman's board game will have players assuming the roles of one of the six main NCIS agents as cooperative game play unfolds with the objective of solving one of nine unique crime stories. The Canadian Group will introduce puzzles based on the series that will allow fans to unravel a crime as the puzzle is being decoded.
In other games-related news, CBS Consumer Products and licensee USAopoly will launch a co-branded STAR TREK version of the classic strategy game Risk. Boasting over 275 detailed plastic playing pieces and available at specialty retailers in the United States and Canada, the game will allow competitors to embark in battle to dominate the entire STAR TREK universe. The game will be available in Spring 2010.
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About CBS Consumer Products
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit file:///C:/Documents%20and%20Settings/ryanle/Local%20Settings/Temporary%20Internet%20Files/OLKF/www.CBS.com.
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