CBS CONSUMER PRODUCTS EXTENDS REACH IN JAPAN AND GREECE WITH INTERNATIONAL LICENSING AGENTS
J.T. Licensing And CPLG Japan Sign On For New Territories
NEW YORK - January 19, 2010 -- CBS Consumer Products (CBS) has appointed two new international licensing agents to build upon their merchandising programs in Japan and Greece. Liz Kalodner, Executive Vice President and General Manager for CBS Consumer Products, announced today that it has partnered with J.T. Licensing in Greece and extended its relationship with Copyright Promotions Licensing Group (CPLG) to now include Japan. Both companies will support CBS's licensing initiatives overseas with the task of bolstering merchandising programs for signature brands including CSI: Crime Scene Investigation, NCIS and Star Trek along with iconic classic TV series such as Cheers, The Brady Bunch and Mighty Mouse.
"These partnerships with J.T. Licensing and CPLG Japan are a perfect example of CBS's strategy to extend the global reach of our world-leading entertainment portfolio," Kalodner said.
J.T. Licensing will bring CBS's portfolio to Greece for the first time utilizing its wealth of retail and market experience to develop CBS's various television and film properties in the territory. Expanding upon its existing relationship with CPLG, CBS has tapped the newly established CPLG Japan to take over its licensing business in the region.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.
CPLG is the leading Entertainment and Sport licensing agency in Europe with offices in the UK, Benelux, France, Germany, Italy, Portugal and Spain. CPLG has global reach having recently opened offices in Canada and Japan and has international agencies servicing the rest of the world. With over 34 years experience in the licensing industry, CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service.
About J.T. Licensing
Since its formation in 1992, JT Licensing has been established as the leading Greek independent licensing agency for Greece and Cyprus. Its portfolio includes new and classic properties and an impressive list of local clients. Most importantly JTL has been instrumental in the development of the market itself. This has been achieved through patience in educating the market, persistence in sales efforts, offering outstanding trouble shooting and communication skills and support to both Licensees and Licensors, and professionalism in all aspects of our business
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