CBS CONSUMER PRODUCTS LINES UP 7 NEW PARTNERS UNDER "TELEVISION CITY" BANNER
World's Most Iconic TV Brands Expand Into Apparel,
Home Décor, Electronics and Collectibles
NEW YORK, May 13, 2010 - CBS Consumer Products secured deals with seven new partners for its Television City banner - the umbrella branding for its classic television library. The new agreements will introduce a full range of products from glassware to Bluetooth headsets. With more than 150 of television's most influential and beloved shows, including Cheers, Beverly Hillbillies, The Little Rascals and The Love Boat, these deals set a course for the expanding Television City brand over the next two years.
"We have the greatest collection of TV icons ever assembled with endless possibilities for marketers, manufacturers and retailers," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "These new collections further our long-term strategy and positions Television City as the ultimate brand for classic TV fans."
Television City will get an extra boost in 2010 with milestone anniversaries for popular shows including The Andy Griffith Show (50th), Beverly Hills, 90210 (20th) and Twin Peaks (20th).
New partners and details of upcoming Television City products in 2010 and 2011 include:
Alltru will be manufacturing men's, women's and boys' t-shirts available in the United States in summer 2010, based on the following properties: Beverly Hills 90210, Cheers, Happy Days, Family Ties, Frasier, Joanie Loves Chachi, Melrose Place (classic), Solid Gold, Twilight Zone, Twin Peaks, Walker Texas Ranger and Webster.
Arc International will be manufacturing glassware and bar accessories available in the United States and Canada in fall 2010, based on the following properties: Cheers, Brady Bunch, Happy Days, Laverne & Shirley and Twilight Zone.
Bang-On T-Shirts will be manufacturing heat transfers available in the United States, Canada, Asia and Europe in summer 2010, based on the following properties: Beverly Hills 90210 (Classic), Melrose Place (Classic), Mighty Mouse, Twilight Zone and Twin Peaks.
Earloomz will be manufacturing Bluetooth headsets available in the United States in summer 2010 based on the following Television City properties: Mighty Mouse, Twilight Zone, Happy Days and The Little Rascals.
JCorp will be manufacturing T-shirts and sleepwear available in Canada in summer 2010 for Mighty Mouse.
LTL Prints will be manufacturing removable wall art available in North America in summer 2010 based on the following Television City properties: Mighty Mouse, Cheers, Brady Bunch, Happy Days, Beverly Hills 90210, Melrose Place (classic), Mork & Mindy, Solid Gold, Rawhide, Gunsmoke, Wild Wild West and Have Gun, Will Travel.
Rasta Imposta will be manufacturing costumes available in the United States in fall 2010 based on Brady Bunch, The Love Boat and Mork & Mindy.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, and CBS Films. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.
For more information, visit http://www.cbsconsumerproducts.com/