CBS CONSUMER PRODUCTS ENTERS INTO NEW DIRECT-TO-RETAIL PARTNERSHIP WITH CAFEPRESS
Groundbreaking Concept Allows Fans of CBS's Top Current and Classic TV Shows to Create Authorized Apparel, Stationery and Home Items
NEW YORK - June 3, 2010 - CBS Consumer Products and CafePress, the online epicenter for user-designed apparel and gifts, have signed a worldwide licensing agreement that allows TV fans to design and sell authorized show merchandise from CBS's television library of over 180 shows, it was announced today by Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.
Based on an extensive portfolio of properties that range from current primetime hits including the CSI and NCIS franchises, Survivor and 90210 to television's most influential and beloved shows under the Television City licensing banner such as Twilight Zone, Brady Bunch and Jericho, the partnership will allow consumers to customize their own apparel, drinkware, home and stationery/office products. The deal also includes the uber-popular Star Trek franchise as well as the upcoming feature film Beastly from CBS Films.
"We're excited to offer fans new ways to further express and share their passion for our shows," Kalodner said. "The innovative relationship with CafePress will enable fans to create designs for their own consumer products that uniquely celebrate their favorite characters and shows."
"CafePress is thrilled to allow fans of some of the most iconic television shows of all time the opportunity to create distinctive merchandise to engage with their favorite brands," said Amy Maniatis, CafePress Vice President of Marketing. "CafePress takes fan engagement to the next level by mobilizing a community's passion to create their very own marketplace of tangible, unique products."
Products will be available on Cafepress.com in late summer. Products in the apparel category will include t-shirts, sweatshirts, hoodies, tank tops, underwear, hats/caps, baby bodysuits, bags and totes. In the stationery/office category, consumers will find a wide range of posters, stickers, buttons, magnets, mouse pads, calendars, journals and greeting cards to choose from. Household items including aprons, clocks, coasters, license plate frames and drinkware products such as mugs and water bottles.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, and CBS Films. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.
For more information, visit http://www.cbsconsumerproducts.com/.
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.
Learn more about CafePress at http://www.cafepress.com/ or on their international sites in Australia (http://www.cafepress.com.au/), Canada (http://www.cafepress.ca/) and the United Kingdom (http://www.cafepress.co.uk/).