CBS CONSUMER PRODUCTS EXPANDS MERCHANDISING DEALS UNDER 'TELEVISION CITY' BANNER IN 2011
New Deals Translate Some of History's Most Popular TV Shows For
Apparel, Gifts, Collectibles and More
NEW YORK, January 11, 2011 - CBS Consumer Products is expanding the reach of its Television City banner with new deals for some of the world's most recognizable TV properties across a full range of products. The agreements will bring icons such as The Beverly Hillbillies, Dynasty, Twilight Zone, Brady Bunch, Happy Days and Cheers to retail from industry leaders including Mattel, Mad Engine, 518 Apparel and more. With more than 150 of television's most influential and beloved shows under the Television City banner, CBS Consumer Products will continue to build a solid presence for the brand at retail in 2011 and beyond.
"The Television City brand continues to see tremendous growth," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "These are shows that consumers love and retailers trust; we expect more activity to come in the year ahead."
Details of upcoming Television City products include:
Mattel will produce Barbies based on Elly May Clampett from The Beverly Hillbillies and Alexis Colby and Krystle Carrington from Dynasty.
518 Apparel will make apparel and loungewear based on 7th Heaven, The Andy Griffith Show, The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Cheers, Dynasty, Family Affair, Gunsmoke, Happy Days, Hogan's Heroes, Laverne & Shirley, Little Rascals, Melrose Place, Mighty Mouse, Mod Squad, Mork & Mindy, My Three Sons, Rawhide, Solid Gold and Taxi.
Bif Bang Pow will manufacture gifts and collectibles based on Twilight Zone.
Dynomighty will produce wallets based on Brady Bunch, Cheers, Happy Days, Mighty Mouse, Mork & Mindy and Taxi.
Mad Engine will introduce t-shirts based on The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Brady Kids: The Animated Series, Cheers, Fonz and the Happy Days Gang (Animated), Gunsmoke, Happy Days, Have Gun Will Travel, Love Boat, Melrose Place, Mighty Mouse, Mork & Mindy, Mork & Mindy (Animated), Rawhide, Taxi, Twilight Zone, Twin Peaks, Walker Texas Ranger and Wild Wild West.
Westland will manufacture gift items based on Brady Bunch, Cheers, Happy Days and The Little Rascals.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com