NEXT TOP MODEL EXPANDS GLOBAL PRESENCE WITH FIRST LOCAL FORMAT APPAREL AND BEAUTY DEALS
CBS Consumer Products Signs Casco Blu and FB Beauty for the
Brand's First Local Format Collections Internationally
NEW YORK - June 6, 2010 - CBS Consumer Products has some of the beauty industry's biggest names lined up to bring upcoming cycles of Next Top Model -- the global brand based on the America's Next Top Model format -- to retail worldwide. These new relationships will serve as a model for fresh deals in the United Kingdom, Australia and New Zealand to expand the brand's presence in stores.
"The latest Next Top Model deals are like new accessories to update your favorite outfit," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "We look forward to expanding the relationships that have proven to be hugely successful and adding new licensees to help Next Top Model fans become more deeply connected with the brand."
In the United Kingdom, Britain and Ireland's Next Top Model will get its first beauty collection from FB Beauty. The line will include cosmetic gift sets, fragrances, bath and body essentials, bronzing kits and other beauty accessories. Meanwhile, Revlon will continue as the official makeup partner of Britain and Ireland's Next Top Model with in-store and online promotions. The show's seventh season will kick off in July 2011 on Sky Living.
Australian fashionistas will now get their fix with an Australia's Next Top Model branded fashion collection from Casco Blu at Factorie stores. The first local format apparel deal outside of the U.S. will include outerwear, sleepwear, footwear and accessories. Mobile company Telstra is back on board to provide Australia's Next Top Model Samsung Galaxy 5 mobile phone handsets. Cycle 7 of Australia's Next Top Model is set to air starting August 8, 2011 on Fox 8.
CBS Consumer Products has also lined up Covergirl in New Zealand for in-store and online promotions and marketing for New Zealand's Next Top Model. Season seven kicks off tomorrow on TV3.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.