Press Release < back to list
10.12.2011

CBS CONSUMER PRODUCTS TAPS NEW LICENSING REPRESENTATIVES FOR EASTERN EUROPE, MIDDLE EAST, ASIA AND NORTH AMERICA

Matrix Video Group and Brand Licensing Central Expand Licensing Programs
For Top CBS Brands To Russia and Mexico

NEW YORK – October 12, 2011 -- CBS Consumer Products is continuing to make an aggressive push overseas tapping licensing representatives Matrix Video Group and Brand Licensing Central to develop licensing programs throughout Russia and Mexico. Both companies will execute broad merchandising programs during the coming months that will include CBS’s most popular brands including CSI: Crime Scene Investigation, Next Top Model, Star Trek and Beverly Hills, 90210.

Matrix Video Group will represent CBS brands in Russia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Azerbaijan, Georgia, Moldova, Ukraine, Armenia and Turkmenistan. Brand Licensing Central will oversee Mexico. It will be the first time working with CBS Consumer Products for both companies.

“The addition of these agencies will advance our long-term international strategy by opening key markets overseas.  We know that the audiences are there, and now we have the ability to reach them,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.

This announcement follows news of CBS’s deal with Supermarcas, which will develop a licensing program across all the company’s signature brands throughout new markets in Central and South America.

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.

Matrix Video Group

MVG Licensing (http://www.mvg-licensing.ru/) is the first full cycle licensing agent in Russian Federation focused on lifestyle, entertainment and sports brands.  As such, the agency is blazing a new trail by introducing licensed products to a wide variety of Eastern European and Western brands. The agency brings together an A-team of professionals combining media and licensing experience in online publishing, gaming, social networks, broadcast TV, kids licensing and brand development.  MVG Licensing is a part of Matrix Video Group, which combines a full cycle advertising agency, a media seller, a production studio and an interactive marketing and development company.  Combined, MVG unites one of the strongest marketing and promotion team on the market, which has been managing company’s client portfolio since 1992. MVG Licensing has a tremendous opportunity to provide comprehensive marketing support to brand owners and licensees.

Brand Licensing Central

Brand Licensing Central is committed to developing and expanding comprehensive licensing programs in an atmosphere that combines the highest level of professionalism with innovative and top quality interpersonal services. BLC strives for innovation and enhanced technology, welcoming the promises and challenges of the 21st century. BLC manages and represents a diversity of brands for the licensing industry, from Celebrities, Television, Entertainment, Animated characters, Fashion and worldwide recognized brands for the Latin American Market for more information please visit www.blcmex.com info@blcmex.com

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Press:

Leslie Ryan
310-264-3406
leslie.ryan@cbs.com