AUTHENTIC BRANDS GROUP’S SILVERSTAR TEAMS WITH CBS INTERACTIVE MUSIC GROUP’S LAST.FM TO LAUNCH CO-BRANDED FASHION AND LIFESTYLE PROGRAM
Authentic Brands Group Also Named Exclusive Worldwide Licensing Rep For Last.fm
NEW YORK – February 13, 2012 – Authentic Brands Group, CBS Consumer Products and CBS Interactive Music Group announced today a far-reaching agreement that will fuse fashion and lifestyle with the world’s most preeminent social music service. The SilverStar Casting Company and Last.fm co-branded program launches later this year and will include apparel, accessories, bags, headwear and more. The worldwide deal also names Authentic Brands Group as exclusive worldwide licensing representative for Last.fm.
SilverStar Casting Company, an Authentic Brands Group property, is deeply rooted in the underground subculture and embraced by young music enthusiasts. “We are excited for the many opportunities that this relationship will bring and are proud to offer music lovers the chance to show off their unique tastes and styles,” said Nick Woodhouse, CMO of Authentic Brands Group.
CBS Interactive Music Group’s Last.fm is a multi-faceted music platform best known for its proprietary “scrobbling” technology, which tracks a user’s listening history across a variety of devices and services to aid in new music discovery and recommendations. “By joining Last.fm’s cutting edge music program and SilverStar’s popularity with consumers, we aim to bring users a unique platform to express their individuality,” said David Goodman, President of CBS Interactive Music Group.
“This agreement will allow Last.fm’s 40 million users to experience their favorite music brand in new and innovative ways,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “We’re also excited to be working with Authentic Brands Group to expand Last.fm consumer products around the world.”
“CBS is a global media powerhouse and Authentic Brands Group is world renowned in the brand licensing space,” said Jamie Salter, CEO of Authentic Brands Group. “We expect the synergy between these two corporations to yield great success.”
For licensing inquiries, contact Jordan Goodman at JGoodman@AuthenticBrandsGroup.com or 212.760.2410.
About Authentic Brands Group LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG’s mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, SilverStar Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand. www.authenticbrandsgroup.com
About CBS Interactive Music Group
CBS Interactive Music Group is comprised of a diverse collection of leading consumer music brands including Radio.com, Last.fm, Metrolyrics.com and MP3.com. Broadcast, online and personalized products are readily accessible across a variety of digital and mobile platforms by a worldwide audience of more than 50 million unique monthly users. Music fans can interact with material from the biggest names in the industry, as well as discover new and breaking artists, create their own listening experience and share their personal taste in music with friends and other like-minded fans. Additionally, the division also has established content partnerships with VEVO, the Web’s leading premium music video and entertainment service, and Xbox Live, the popular gaming platform. For more information, please visit http://www.cbsimg.com.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.