CBS CONSUMER PRODUCTS LAUNCHES NEW ONLINE AND MOBILE GAMES BASED ON ‘TELEVISION CITY’ BRAND
Casual Games Based on The Brady Bunch, The Love Boat
and More to Roll Out Through 2012
LAS VEGAS, JUNE 11, 2012 – CBS Consumer Products is bringing its popular Television City banner to online and mobile games thanks to a handful of new agreements that will introduce classic brands including The Twilight Zone, The Brady Bunch and Love Boat to fans around the world. Whether at home on Facebook, traveling with a mobile device or anywhere in between, these games will be available wherever consumers like to play.
“The casual games industry continues to explode, especially with baby boomers,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “These new games take some of the properties under our Television City banner and put them in direct contact with the fans that we know have a deep connection with them.”
Details of upcoming Television City online gaming licensees below:
DoubleDown Casino produces free-to-play, casino-style games on social networks like Facebook and video game websites. The Brady Bunch is currently available and The Twilight Zone is being developed.
Playtika, a subsidiary of Caesars Interactive Entertainment, will create non-wagering casino games for online and mobile devices based on The Love Boat. The title will reach gamers in more than 200 countries around the world.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com
About Double Down Interactive
Double Down Interactive, a wholly owned subsidiary of International Game Technology, is the leading casual games developer of "fun to play" casino experiences on the Internet. With veterans from top online game companies, the team is committed to providing consumers an online social casino experience that is unrivaled by anything else available. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino/ or www.doubledowncasino.com. Double Down Interactive is based in Seattle, Washington.
About Caesars Interactive Entertainment, Inc. (CIE)
Caesars Interactive Entertainment is the largest online, mobile and social gaming company focused on casino entertainment (a subsidiary of Caesars Entertainment, the world’s largest gaming company). CIE owns the World Series of Poker; Playtika, a social games developer of popular titles including Slotomania and Caesars Casino; and also licenses its brands in legal real money gaming jurisdictions including the United Kingdom, France and Italy. CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio. For more information, please visit, CaesarsInteractive.com