Angelica McDaniel was named Senior Vice President, Daytime, CBS Entertainment in February 2012. She reports to Nina Tassler, Chairman, CBS Entertainment.
In this position, McDaniel oversees CBS's top-rated daytime lineup, which includes daytime dramas THE YOUNG AND THE RESTLESS and BOLD AND THE BEAUTIFUL, game shows THE PRICE IS THE RIGHT and LET'S MAKE A DEAL, and the entertainment talk show THE TALK.
McDaniel also oversaw the 2013-2014 season rebranding of CBS's Saturday morning programming block to “The CBS Dream Team, It's Epic!” a three-hour FCC educational/informational compliant programming block of six high-definition half-hours with a pro-social message targeted to viewers 13- to 16 years-old and appealing to viewers of all ages.
McDaniel, who joined CBS in August 2010, previously served as Vice President, Current Daytime Programs, CBS, overseeing THE TALK. She continues to oversee the day-to-day creative affairs for THE TALK.
Prior to joining CBS, McDaniel was a creative executive in the Telepictures/Warner Bros. program development department. She also served as the current executive on the fifth season of “The Tyra Banks Show.”
From June 2007-March 2009, McDaniel was Creative Director of New Media for Telepictures Productions, spearheading digital initiatives, social media strategies and web integrations for “The Ellen Degeneres Show,” “TMZ,” “Essence,” “The Bonnie Hunt Show,” “Extra,” “The Tyra Banks Show” and “MomLogic.”
Earlier in her career, McDaniel was part of the start-up staff at XM Satellite Radio, serving as an executive producer and later Director of Talk Programming, managing more than 50 talk channels, including MTV, E!, CNN and NASCAR.