Nina Tassler was named President, CBS Entertainment, in September 2004. She reports directly to Leslie Moonves, President and CEO, CBS Corporation.
In her position, Tassler oversees the Network’s entertainment programming for prime time, late night and daytime, as well as program development for all genres, including comedy, drama, reality, specials, movies and mini-series.
Under Tassler’s leadership, CBS finished the 2011-2012 season as “America’s Most Watched Network” for the ninth time in the last 10 years.
Since taking over the entertainment division, she has introduced the critically acclaimed comedies HOW I MET YOUR MOTHER, THE BIG BANG THEORY, MIKE & MOLLY and 2 BROKE GIRLS, last season’s number one new comedy.
Tassler has also helped build CBS’s deep roster of successful primetime dramas. As head of Entertainment, she has developed THE GOOD WIFE, CRIMINAL MINDS, THE MENTALIST, NCIS: LOS ANGELES, BLUE BLOODS, HAWAII FIVE-0, PERSON OF INTEREST and, most recently, ELEMENTARY and VEGAS, the top two most watched new series of the 2012-2013 season.
Previously, as Executive Vice President, Drama Series Development, Tassler developed the highly-rated and commercially successful CSI and NCIS franchises.
She has also transformed CBS’s top-rated daytime lineup into a balanced mix of dramas, game shows and talk with growing ratings.
Tassler joined CBS in August 1997 as Vice President, Drama, CBS Productions, before serving as Senior Vice President, Drama Development, CBS Entertainment from 1998-2003.
Prior to CBS, Tassler headed drama development for Warner Bros. Television, playing a major role in that company’s dominance as the industry’s leading supplier of network programming. At Warner Bros., she was instrumental in the development and subsequent success of “ER,” “Lois & Clark: The New Adventures of Superman” and “Sisters.”
Tassler joined Warner Bros. (then Lorimar Television) in 1990 as Director, Movies and Mini-Series, after serving as Director of Television and Motion Picture Administration for Triad Artists, Inc. She also worked at Triad as a talent agent and was responsible for managing the overall operations of the television talent department.
In June 2011, Tassler was honored by Women in Film with its prestigious Lucy Award, named after Lucille Ball and presented to those whose creative work follows in the footsteps of Ball’s accomplishments, particularly in enhancing the perception of women through the medium of television. Later that year, she was inducted into the Broadcasting & Cable Hall of Fame.
In May 2011, Tassler was honored by The Jewish Federation of Greater Los Angeles for her work as Chairman of the Federation’s entertainment division. Additionally, she serves on the Board of Jewish Family Services and is a member of the Ambassador Council of the Geena Davis Institute on Gender in Media.
In 2005, Tassler was the recipient of an Imagen Award which recognizes individuals and organizations for their extraordinary contributions to the entertainment industry and celebrates the advancements of Latinos over the past two decades. Currently, she serves on the Academy of Television Arts and Sciences Foundation board of directors. She is also a member of the board of trustees of Boston University.
Tassler is a graduate of Boston University (Bachelor of Fine Arts in Theater). She began her career assisting in all aspects of running the Roundabout Theatre Company in New York, Manhattan’s only regional theater.
She is married to director Jerry Levine and has two children.
* * *