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CBS PLACES FIRST IN VIEWERS AND REMAINS THE ONLY NETWORK TO INCREASE ITS SUMMER AUDIENCE
"The Big Bang Theory is the Week's Number One Scripted Program in Adults 18-49 and Adults 25-54
All Three Editions of "Big Brother 11" Post Week-to-Week Growth with Sunday Broadcast Hitting New Highs in Viewers and Key Demos
CBS placed first in viewers for the sixth time in seven weeks, first in adults 25-54 (tie) for the fourth time in five weeks and remains the only network to increase its summer audience (+1% compared to last summer), according to Nielsen live plus same day and most current ratings for the week ending Aug. 2, week 45 of the 2008-2009 television year.
CBS's scripted series continued their impressive summer performance as THE BIG BANG THEORY was the week's No. 1 scripted program in adults 18-49 and adults 25-54, while NCIS remained the No. 1 drama in viewers for the sixth consecutive week.
All three weekly editions of BIG BROTHER 11 posted week-to-week increases in viewers and key demographics with the Sunday edition hitting season highs in key measures.
For the week in viewers: CBS (6.24m), NBC (5.07m), FOX (4.76m) and ABC (4.44m). Summer-to-date, CBS is first in viewers (6.91m), ahead of NBC (5.40m), FOX (5.21m) and ABC (4.86m).
For the week in households: CBS (4.1/08), NBC (3.2/06) and ABC and FOX (2.9/05, each). Summer-to-date, CBS is first (4.6/08), ahead of NBC (3.5/06), FOX (3.2/06) and ABC (3.1/06).
For the week in key demographics, CBS was tied for first in adults 25-54 (2.0/06, with FOX) and second in adults 18-49 (1.5/05). Summer-to-date, CBS is tied for first in adults 25-54 (with FOX).
CBS's Weekly Highlights:
BIG BROTHER 11
BIG BROTHER 11 SUNDAY NCIS (R) was first in households (6.4/11), viewers (9.73m), tied for second in adults 25-54 (2.7/08, with NBC). CBS top programs of the week: #4 NCIS (R) (an average of 9.73m viewers), #5 60 MINUTES (R) (9.61m), #6 TWO AND A HALF MEN (R) (9.07m), #7 THE MENTALIST (R) (8.73m), #9 THE BIG BANG THEORY (R) (8.48m), #10 CSI: MIAMI (R) (8.13m), #12 CSI: CRIME SCENE INVESTIGATION (R) (7.82m), #18 BIG BROTHER 11 SUNDAY (6.77m), #19 CSI: NY (R) (6.65m), #20 COLD CASE (6.63m), #21 WITHOUT A TRACE (6.58m), #22 BIG BROTHER 11 THURSDAY (6.46m), #23 CRIMINAL MINDS (R) (6.43m) and #25 BIG BROTHER 11 TUESDAY (6.07m). Prime averages are based on the following hours of rated broadcasts in Week #45: CBS – 22 hours NBC – 22 hours ABC – 22 hours FOX – 15 hours NATIONAL NIELSEN SUMMARY - PRIMETIME Week #45 of 2008-09 Season (ending: 08/02/09) 2008-09 2007-08 HOUSEHOLDS Rtg Sh Rtg Sh Chg CBS 4.1 8 4.2 8 -2% NBC 3.2 6 3.7 7 -14% ABC 2.9 5 2.8 5 +4% FOX 2.9 5 3.3 6 -12% VIEWERS (000) (000) Chg CBS 6,239 6,293 -1% NBC 5,070 5,683 -11% ABC 4,437 4,411 +1% FOX 4,760 5,074 -6% A25-54 Rtg Sh Rtg Sh Chg CBS 2.0 6 2.0 6 n.c. NBC 1.7 5 2.1 6 -19% ABC 1.6 5 1.7 5 -6% FOX 2.0 6 2.0 6 n.c. A18-49 Rtg Sh Rtg Sh Chg CBS 1.5 5 1.5 5 n.c. NBC 1.3 4 1.7 6 -24% ABC 1.3 4 1.5 5 -13% FOX 1.8 6 1.8 6 n.c. A18-34 Rtg Sh Rtg Sh Chg CBS 0.9 4 1.0 4 -10% NBC 0.9 4 1.3 5 -31% ABC 1.1 4 1.1 4 n.c. FOX 1.7 7 1.6 6 +6% NATIONAL NIELSEN SUMMARY - PRIMETIME SUMMER-TO-DATE RATINGS REPORT (05/25/08-08/02/09) 2008-09 2007-08 HOUSEHOLDS Rtg Sh Rtg Sh Chg CBS 4.6 8 4.6 8 n.c. NBC 3.5 6 3.9 7 -10% ABC 3.1 6 3.5 6 -11% FOX 3.2 6 3.9 7 -18% VIEWERS (000) (000) Chg CBS 6,912 6,831 +1% NBC 5,401 6,024 -10% ABC 4,864 5,383 -10% FOX 5,206 6,234 -16% A25-54 Rtg Sh Rtg Sh Chg CBS 2.1 6 2.2 6 -5% NBC 1.9 6 2.2 6 -14% ABC 1.9 5 2.1 6 -10% FOX 2.1 6 2.5 7 -16% A18-49 Rtg Sh Rtg Sh Chg CBS 1.5 5 1.6 5 -6% NBC 1.6 5 1.8 6 -11% ABC 1.6 5 1.8 6 -11% FOX 1.9 6 2.3 7 -17% A18-34 Rtg Sh Rtg Sh Chg CBS 0.9 3 1.0 4 -10% NBC 1.1 4 1.5 5 -27% ABC 1.3 5 1.5 5 -13% FOX 1.8 7 2.2 8 -18% National Nielsen Rank for Demographic: PER2+ for 7/27/2009 - 8/2/2009 ` Persons 2+ (000) 1. America's Got Talent-Tuesday NBC 13245 2. America Got Talent-Wednesday 9PM NBC 11188 3. The Bachelorette ABC 10001 4. NCIS (R) CBS 9731 5. 60 MINUTES (R) CBS 9609 6. TWO AND A HALF MEN (R) CBS 9065 7. THE MENTALIST (R) CBS 8733 8. America Got Talent-Tuesday 8PM (R) NBC 8559 9. THE BIG BANG THEORY (R) CBS 8478 10. CSI: MIAMI (R) CBS 8131 11. Bachelorette: After Rose (S) ABC 7986 12. CSI (R) CBS 7820 13. So You Think You Can Dance-Wednesday FOX 7810 14. So You Think You Can Dance-Thursday FOX 7595 15. Law And Order: SVU (R) NBC 7241 16. Hell's Kitchen FOX 7036 17. Wipeout (R) ABC 6793 18. BIG BROTHER 11-SUNDAY CBS 6765 19. CSI: NY (R) CBS 6651 20. COLD CASE (R) CBS 6627 National Nielsen Rank for Demographic: A2554 for 7/27/2009 - 8/2/2009 Adults 25-54 Rating 1. America's Got Talent-Tuesday NBC 4.2 2. The Bachelorette ABC 3.8 3. THE BIG BANG THEORY (R) CBS 3.7 3. Hell's Kitchen FOX 3.7 5. America Got Talent-Wednesday 9PM NBC 3.6 5. TWO AND A HALF MEN (R) CBS 3.6 7. So You Think You Can Dance-Wednesday FOX 3.3 8. Bachelorette: After Rose (S) ABC 3.0 9. So You Think You Can Dance-Thursday FOX 2.9 10. BIG BROTHER 11-SUNDAY CBS 2.7 10. America Got Talent-Tuesday 8PM (R) NBC 2.7 10. NCIS (R) CBS 2.7 13. BIG BROTHER 11-THURSDAY CBS 2.6 13. Dating In The Dark ABC 2.6 13. BIG BROTHER 11-TUESDAY CBS 2.6 13. Law And Order: SVU (R) NBC 2.6 17. CSI: MIAMI (R) CBS 2.5 17. THE MENTALIST (R) CBS 2.5 17. Wipeout (R) ABC 2.5 20. Family Guy (R) FOX 2.2 National Nielsen Rank for Demographic: A1849 for 7/27/2009 - 8/2/2009 Adults 18-49 Rating 1. America's Got Talent-Tuesday NBC 3.5 1. The Bachelorette ABC 3.5 3. Hell's Kitchen FOX 3.4 4. So You Think You Can Dance-Wednesday FOX 3.0 5. THE BIG BANG THEORY (R) CBS 2.9 6. Bachelorette: After Rose (S) ABC 2.8 6. America Got Talent-Wednesday 9PM NBC 2.8 8. TWO AND A HALF MEN (R) CBS 2.7 9. So You Think You Can Dance-Thursday FOX 2.6 10. Dating In The Dark ABC 2.4 11. Family Guy (R) FOX 2.2 11. Wipeout (R) ABC 2.2 11. America Got Talent-Tuesday 8PM (R) NBC 2.2 11. BIG BROTHER 11-SUNDAY CBS 2.2 15. Law And Order: SVU (R) NBC 2.1 15. BIG BROTHER 11-TUESDAY CBS 2.1 15. Simpsons-Sunday 9:30PM (R) FOX 2.1 15. BIG BROTHER 11-THURSDAY CBS 2.1 19. CSI: MIAMI (R) CBS 2.0 20. Simpsons-Sunday 8:30PM (R)(P) FOX 1.9 20. THE MENTALIST (R) CBS 1.9 20. More To Love (P) FOX 1.9