Daytime Giants "The Young and the Restless" and "As The World Turns" Join Forces For Crossover That Spans Shows, Production Companies and Even Mediums

On-Air Crossover Creates Online Webisodes That Lead to New Character on ATWT

New Online Series to Stream on innertube beginning February 22  

               A crossover of CBS's THE YOUNG AND THE RESTLESS and AS THE WORLD TURNS will result in a new web series, L.A. DIARIES, which  begin  streaming  Thursday,  Feb. 22 on cbs.com's innertube.  Nine webisodes of the series will feature the backstory and friendship between Y&R's Amber Moore (Adrienne Frantz) and Alison Stewart (Marnie Schulenburg), a new character on ATWT.

            Schulenburg will be introduced to the audience on the Thursday, Feb. 22 episode of THE YOUNG AND THE RESTLESS when Amber seeks out her old friend Alison for help with an important problem. The same day, L.A. DIARIES will begin telling the story of Alison and Amber's friendship and the saga of how they came to be living where they are today.  Alison will make her debut on AS THE WORLD TURNS on Wednesday, March 21.

          "We are so excited to have this opportunity to introduce a character from AS THE WORLD TURNS on THE YOUNG AND THE RESTLESS, and to enable the audience to see their history through the webisodes of L.A. DIARIES," said Barbara Bloom, Sr. Vice President, Daytime Programs, CBS.  "It's a wonderful chance for the fans of both shows to tune in and see some backstory on the characters, which is something we don't often get to do in daytime."

           THE YOUNG AND THE RESTLESS has been the Number One rated daytime drama for more than 18 years and is in its 34th season.  The show is broadcast weekdays (12:30-1:30 PM; 11:00 AM-12:00 Noon, ET/PT) on the CBS Television Network and is produced by Bell Dramatic Serial Company, in association with Sony Pictures Television. 

         AS THE WORLD TURNS, the recipient of 12 Daytime Emmy Award nominations in 2006, including Outstanding Daytime Drama Series, is a Procter & Gamble Production and tapes in Brooklyn, New York.  The show can be seen weekdays on the CBS Television Network (check local listings).

On the web: https://webmail.cbs.com/exchweb/bin/redir.asp?URL=http://www.cbs.com/daytime/

 CBS's innertube, an advertising-supported broadband channel, offers a wide range of free entertainment programming to Internet users and can be accessed through CBS.com or by going directly to www.cbs.com/innertube.  It features entire episodes of popular CBS series, as well as a lineup of original series produced expressly for the Internet, and new shows that are companions to popular CBS brands.  

On the web: http://www.cbs.com/innertube/  

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