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18 YEARS ON TOP!

CBS Leads Daytime For the 936th Consecutive Week - 18 Years  

"The Young and The Restless" Is the Top-Rated Daytime Drama

For the 948th Consecutive Week and First in Women 25-54  

          CBS Daytime marked 18 years as the daypart leader, placing first for the 936th consecutive week with and against regular schedules.  THE YOUNG AND THE RESTLESS was also the top-rated daytime drama in households for the 948th consecutive week in the week ending March 4, week 24 of the 2006-2007 television season. 

            The Network had four of the top five programs in households:  #1 THE PRICE IS RIGHT, #2 THE YOUNG AND THE RESTLESS, #3 THE PRICE IS RIGHT 1 and #5 THE BOLD AND THE BEAUTIFUL. CBS had five of the top 10 programs among women 25-54 and six among women 18-49, including THE YOUNG AND THE RESTLESS which was first in women 25-54 for the 96th time in 99 weeks.  

           National Nielsen summary for Daytime/Saturday Morning for the week ending March 4th:   

DAYTIME:

Households                              CBS     3.3/11

(2/26-3/02)                              ABC    2.8/09

SEASON-TO-DATE:

            Households                              CBS     3.3/11

            (9/19-3/02)                              ABC    2.7/09

          The Top 12 Regularly Scheduled Programs this week           

1.         THE PRICE IS RIGHT 2                                 CBS     4.7/16

2.         THE YOUNG AND THE RESTLESS CBS     4.4/15

3.         THE PRICE IS RIGHT 1                                 CBS     3.9/14

4.         The View                                                         ABC    3.2/11

5.         THE BOLD AND THE BEAUTIFUL  CBS     3.1/10

6.         General Hospital                                               ABC    2.9/09

7.         All My Children                                                ABC    2.6/09

8.         One Life to Live                                               ABC    2.5/08

9.         AS THE WORLD TURNS                              CBS     2.4/08

10.       Days of Our Lives                                            NBC    2.3/08                                     

            11.       GUIDING LIGHT                                           CBS     2.2/07 

            12.       Passions                                                           NBC    1.4/05

Top 5 Daytime Programs in Viewers (In Millions)

            1.         THE PRICE IS RIGHT 2                                 CBS     6.39    

            2.         THE YOUNG AND THE RESTLESS CBS     5.79                                        

            3.         THE PRICE IS RIGHT 1                                 CBS     5.33

4.         THE BOLD AND THE BEAUTIFUL  CBS     4.00

5.         The View                                                         ABC    3.93

Top 5 Women 25-54

1.         THE YOUNG AND THE RESTLESS CBS     2.5/15

2.         General Hospital                                               ABC    2.4/14

3.         The View                                                         ABC    2.1/14

4.         One Life to Live                                               ABC    2.0/12

4.         All My Children                                                ABC    2.0/12

Top 5 Women 18-49

            1.         General Hospital                                               ABC    2.1/12 

            2.         THE YOUNG AND THE RESTLESS CBS     2.0/13             

3.         The View                                                         ABC    1.7/12

3.         One Life to Live                                               ABC    1.7/11

3.         All My Children                                                ABC    1.7/10

MORNING NEWS:

Households                  CBS     EARLY SHOW           2.5/08

(2/26-3/02)                  NBC    Today                          4.6/15

                                    ABC    GMA                           4.2/14

SATURDAY MORNING:

7:00 AM ‑1:00 PM

            Households                  CBS                 0.8/02

            (3/03)                           NBC                1.0/03

ABC                1.4/04

FOX                0.7/02

                                    CW                  1.0/03

SATURDAY MORNING (continued):

7:00 AM ‑1:00 PM

           

            Children 2‑11               CBS                 0.7/03

            (3/03)                           NBC                0.7/03             

                                                ABC                1.6/07

FOX                0.8/04

                                                CW                  1.3/06

Children 2‑5                 CBS                 0.8/03

            (3/03)                           NBC                1.1/05

ABC                1.0/04

FOX                0.8/03

                                                CW                  1.4/06

Television year-to-date

7:00 AM ‑12:00 Noon

            Households                  CBS                 0.7/02

                                                NBC                1.0/03

ABC                1.3/04

FOX                0.7/02

                                    CW                  1.0/03

 

            Children 2‑11               CBS                 0.6/03

                                                NBC                0.9/04

                                                ABC                1.3/06

FOX                0.9/04

                                                CW                  1.4/07

 

Children 2‑5                 CBS                 0.7/03

                                                NBC                1.4/06

ABC                0.9/04

FOX                0.8/03

                                                CW                  1.4/06

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