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CBS FLEXES ITS REBROADCAST MUSCLE

 In a Week Dominated By Rebroadcasts, CBS Places Second in Viewers and Key Demographics

Repeats of "CSI: Miami" and "Shark" Win Their Time Periods

 A Rebroadcast of "Criminal Minds" Tops All First-Run Scripted Programming on the Competition

"NCIS" and "The Unit" Repeats Place Second

Competitive Finishes for "CSI: NY" and "CSI" Repeats

Among the Network's First-Run Programs, "Cold Case" and "Without a Trace" Deliver Their Best Ratings Since Premiere Week

CBS placed second in viewers and key demographics on the strength of its drama rebroadcasts, according to Nielsen Live Plus same-day ratings for the week ending March 10, week 25 of the 2006-2007 television season.

Rebroadcasts of CSI: MIAMI, CSI: NY, CSI, NCIS, THE UNIT and CRIMINAL MINDS all were all strong performers against first-run programming on the competition. 

Sunday's COLD CASE and WITHOUT A TRACE, among the Network's limited first-run dramas, delivered their highest ratings since premiere week.

For the week in viewers, CBS (10.76m) trailed FOX (14.11m) and was ahead of NBC (7.93m) and ABC (6.76m).  Season-to-date, CBS (12.94m) is first followed by FOX (10.09m), ABC (9.94m) and NBC (9.52m).    

For the week in key demographics, CBS was second in both adults 25-54 (3.8/10) and adults 18-49 (2.9/08). Season-to-date, CBS is first in adults 25-54 (4.9/12) and tied for first in adults 18-49 (3.9/10, with FOX).   

For the week in households, CBS (7.0/12) was -17% behind FOX (8.4/14) and +37% ahead of NBC (5.1/08) and +56% ahead of ABC (4.5/07).  Season-to-date, CBS is first in households (8.1/13), outpacing ABC by +27% (6.4/10), FOX by +31% (6.2/10) and NBC by +33% (6.1/10). 

 CSI: MIAMI (R) was first in households (9.6/17), viewers (14.33m), adults 25-54 (5.5/14) and adults 18-49 (4.2/11), against first run competition on both NBC and ABC.

 NCIS (R) was second in households (8.0/12), viewers (12.45m), adults 25-54 (3.7/09) and adults 18-49 (2.6/07) - all behind FOX's "American Idol". 

 THE UNIT (R) was second in households (5.1/08), viewers (7.68m), tied for second in adults 25-54 (2.6/06, with NBC).     

 CRIMINAL MINDS (R) was first in households (8.9/14), viewers (13.68m), second in adults 25-54 (4.9/11) and adults 18-49 (3.9/10).  CRIMINAL MINDS won the 9:30-10:00PM time period in adults 25-54 (5.1/12 vs. 4.9/11 on FOX).  CRIMINAL MINDS was Wednesday's top scripted program in households and viewers.

 CSI: NY (R) was first in households (7.9/13), second in viewers (11.79m, -0.66m behind first run "Lost"), adults 25-54 (4.1/10) and adults 18-49 (3.5/09). 

 CSI: CRIME SCENE INVESTIGATION (R) (9:00-10:01PM) was second in households (10.0/15), viewers (15.45m), adults 25-54 (5.4/13) and adults 18-49 (4.3/11).  

 SHARK (R) (10:01-11:00PM) was first in households (7.5/13), viewers (11.17m), adults 25-54 (3.8/10) and adults 18-49 (3.0/09).  SHARK has won its time period seven times in the last eight weeks in both households and viewers and for the last two weeks in both adults 18-49 and adults 25-54. 

 COLD CASE won its time slot in households (9.5/15), viewers (15.45m), adults 25-54 (5.4/12) and adults 18-49 (4.1/10).  This is COLD CASE's second best delivery in households and viewers this season, matches this season's second best delivery in both adults 25-54 and adults 18-49. 

 WITHOUT A TRACE won its time period in households (11.0/18), viewers (17.53m), adults 25-54 (5.9/14) and adults 18-49 (4.5/12).  This is WITHOUT A TRACE's second best delivery this season in households, viewers and adults 25-54, matches the third best adults 18-49 performance. 

CBS top programs of the week:  #7 WITHOUT A TRACE (an average of 17.53m viewers), #8 CSI: CRIME SCENE INVESTIGATION (R) (15.451m), #9 COLD CASE (15.447m), #11 TWO AND A HALF MEN (R) (14.55m), #12 CSI: MIAMI (14.33m), #14 SURVIVOR: FIJI (13.82m), #15 CRIMINAL MINDS (R) (13.68m), #18 RULES OF ENGAGEMENT (12.51m), #19 (tie) NCIS (R) (12.45m), #22 CSI: NY (R) (11.79m), (#23 SHARK (R) (11.17m), #25 60 MINUTES (10.30m), #26 NUMB3RS (10.29m), #27 THE AMAZING RACE 11 (9.82m) and #29 CLOSE TO HOME (9.62m). 

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Press Contacts:            

Ed Harrison                323/575-4254   ed.harrison@tvc.cbs.com

Jeremy Murphy            212/975-4577  jeremy.murphy@cbs.com

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