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03.27.2007

CBS PLACES FIRST IN VIEWERS; SECOND IN ADULTS 18-49 AND ADULTS 25-54

CBS Wins Its Second Consecutive Sunday in Both Viewers and Adults 18-49  

NCAA Men's Basketball Championship Slam Dunks the Competition on Friday and Saturday  

"Survivor: Fiji" Places First in Its Special Wednesday Time Period in Viewers and Key Demographics   

"CSI: NY" Tops "Lost" in Viewers  

            CBS placed first in viewers and second in adults 18-49 and adults 25-54, paced by another strong Sunday performance and across-the-(back)board victories on Friday and Saturday with the Network's coverage of the NCAA Men's Basketball Championship, according to Nielsen Live Plus same-day ratings for the week ending March 25, week 27 of the 2006-2007 television season.

            For the week in viewers, CBS (11.44m) topped FOX (11.22m), ABC (8.98m) and NBC (7.36m). Season-to-date in viewers CBS (12.83m) is first, followed by FOX (10.20m), ABC (9.84m) and NBC (9.41m).    

          For the week in key demographics, CBS was second in both adults 25-54 (4.3/11) and adults 18-49 (3.5/10).   Season-to-date, CBS is first in adults 25-54 (4.8/12) and second in adults 18-49 (3.9/10, -0.1 behind FOX). 

         For the week in households, CBS (7.4/12) was +9% ahead of FOX (6.8/11), +25% ahead of ABC (5.9/10) and +51% ahead of ABC (4.9/08).   Season-to-date, CBS is first in households (8.1/13), outpacing ABC by +29% (6.3/10), FOX by +31% (6.2/10) and NBC by +33% (6.1/10). 

 CBS's Weekly Program Highlights:

 CSI: MIAMI was first in households (11.6/19), viewers (17.66m), adults 25-54 (6.6/17) and adults 18-49 (5.4/14).  CSI: MIAMI topped "What About Brian" and "The Black Donnellys" combined in households by +38% in households (vs. 8.4/14), +20% in adults 25-54 (vs. 5.5/14), +13% in adults 18-49 (vs. 4.8/13) and by +5.70m viewers (vs. 11.96m, +48%).  

 CSI TUESDAY SPECIAL (S) (R) won its time period for the second consecutive week in households (6.9/12), viewers (10.20m), adults 25-54 (3.7/09) and adults 18-49 (2.9/08). 

 SURVIVOR: FIJI WEDNESDAY SPECIAL (S) was first in households (7.7/13), viewers (12.78m), adults 25-54 (5.1/14) and adults 18-49 (4.2/12). 

 CSI: NY was first in households (9.1/15), viewers (13.64m), second in adults 25-54 (5.1/13) and adults 18-49 (4.1/11).  Every first-run episode of CSI: NY has topped "Lost" in households and viewers since the ABC drama moved into the 10PM time slot.

-- Thursday, CBS was first in men 25-54 (5.5/16), men 18-49 (5.4/17), men 18-34 (5.2/19), second in households (6.9/12), viewers (10.48m), adults 25-54 (4.0/11), adults 18-49 (3.8/11) and adults 18-34 (3.6/12).  CBS won every half-hour in the key men demos. 

 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 1 (S) (7:00PM-9:50PM) posted a 6.0/11 in households with 8.98m viewers.  CBS scored a 3.2/10 in adults 25-54, 4.3/14 in men 25-54, 3.1/11 in adults 18-49, 4.2/16 in men 18-49, 3.0/11 in adults 18-34 and 4.1/17 in men 18-34.  CBS was first in key men demos and second in households, viewers and key adult demos. 

 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 (S) (9:50PM-12:33AM) scored a 6.6/13 in households with 9.93m viewers.  CBS posted a 4.0/12 in adults 25-54, 5.7/18 in men 25-54, 4.0/13 in adults 18-49, 5.7/19 in men 18-49, 3.9/13 in adults 18-34 and 5.8/21 in men 18-34.  CBS was first in key men demos, second in households, viewers and key adult demos from 10:00-11:00PM.  This is CBS's best delivery in this window in both adults 18-49 and men 18-49 since 2002, in adults 18-34 since 2003 and in men 18-34 since 2001.

-- Friday, CBS was first in households (6.2/11), viewers (9.43m), adults 25-54 (3.7/11), adults 18-49 (3.2/11), adults 18-34 (2.7/11), men 25-54 (5.0/16), men 18-49 (4.4/16) and men 18-34 (3.7/16).  CBS won every half-hour in these measures. 

 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 1 (S) (7:00PM-9:45PM) posted a 5.4/11 in households with 8.13m viewers.  CBS scored a 3.0/11 in adults 25-54, 4.2/15 in men 25-54, 2.6/10 in adults 18-49, 3.6/15 in men 18-49, 2.1/09 in adults 18-34 and 3.0/14 in men 18-34.  CBS was first in households, viewers, key adults and men demos from 8:00-9:30PM.

 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 (S) (9:45PM-12:07AM) scored a 6.3/12 in households with 9.41m viewers.  CBS posted a 3.8/12 in adults 25-54, 5.1/16 in men 25-54, 3.4/11 in adults 18-49, 4.6/16 in men 18-49, 3.1/12 in adults 18-34 and 4.1/17 in men 18-34.  CBS was first in households, viewers and key adults and men demos from 9:30-11:00PM. 

-- Saturday, CBS won the night in households (5.9/11), viewers (8.75m), adults 25-54 (3.2/10), men 25-54 (4.0/13), adults 18-49 (2.8/10), men 18-49 (3.4/13), adults 18-34 (2.5/10) and men 18-34 (3.0/13). 

 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "UCLA vs. Kansas" (S) (7:02-9:22PM) posted a 6.8/14 in households with 10.22m viewers.  CBS scored a 3.8/14 in adults 25-54, 5.4/19 in men 25-54, 3.4/13 in adults 18-49, 4.6/19 in men 18-49, 3.3/15 in adults 18-34 and 4.3/20 in men 18-34.  CBS was first from 8:00-9:30PM in households, viewers and key demos. 

-- Sunday, CBS was first in households (8.1/14), viewers (12.81m), adults 25-54 (4.4/11) and adults 18-49 (3.6/10). 

 CBS NCAA BASKETBALL CHAMPIONSHIP SUNDAY 2 (S) from 7:00-7:38PM posted a 9.8/19 with 14.96m viewers. 

 60 MINUTES (7:38-8:38 PM) delivered an 8.1/14 with 12.63m viewers, 4.0/11 in adults 25-54 and 3.0/09 in adults 18-49.  60 MINUTES was first in households, viewers and adults 25-54 and second in adults 18-49 from 7:30-8:30PM. 

 THE AMAZING RACE: ALL-STARS (8:38-9:38PM) posted a 6.3/10 in households with 10.59m viewers, 4.1/10 in adults 25-54 and 3.3/08 in adults 18-49.  THE AMAZING RACE 11 was first in households and viewers and tied for first in adults 25-54 (with ABC).  

 COLD CASE (9:38-10:38PM) posted an 8.7/14 with 13.91m viewers, 4.7/11 in adults 25-54 and 3.7/09 in adults 18-49.  COLD CASE was first from 9:30-10:30PM in households, viewers and key demos. 

 WITHOUT A TRACE (10:38-11:38PM) posted an 8.6/16 with 12.75m viewers, 4.2/12 in adults 25-54 and 3.2/09 in adults 18-49.  WITHOUT A TRACE was first from 10:30-11:00PM in households, viewers and key demos. 

            CBS top programs of the week:  #5 CSI: MIAMI (an average of 17.66m viewers), #6 NCIS (15.69m), #7 CRIMINAL MINDS (15.19m), #10 COLD CASE (13.91m), #11 CSI: NY (13.64m), #12 SURVIVOR: FIJI - WEDNESDAY SPECIAL (S) (12.78m), #13 WITHOUT A TRACE (12.75m), #14 60 MINUTES (12.63m), #17 THE UNIT (11.97m), #19 TWO AND A HALF MEN (11.68m), #22 THE AMAZING RACE 11 (10.59m), #25 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "UCLA vs. Kansas" (S) (10.22m), #26 CSI TUESDAY SPECIAL (R) (S) (10.20m), #27 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 "UCLA vs. Pittsburgh/Ohio Stave vs. Tennessee" (S) (9.93m), #29 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 "Oregon vs. UNLV/North Carolina vs. USC" (S) (9.41m) and #30 RULES OF ENGAGEMENT (9.26m). 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #27 of 2006-07 Season (ending: 03/25/07)                                                                                           

                        2006-07                       2005-06                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.4       12                    7.9       13                    -6%

NBC                4.9       8                      6.3       10                    -22%

ABC                5.9       10                    6.3       10                    -6%

FOX                6.8       11                    7.2       11                    -6%

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,444                         12,059                         -5%

NBC                7,363                           9,574                           -23%

ABC                8,977                           9,770                           -8%

FOX                11,223                         11,987                         -6%

                                                                                                                        A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       11                    4.7       11                    -9%

NBC                2.7       7                      3.9       9                      -31%

ABC                3.5       9                      4.2       10                    -17%

FOX                4.8       12                    5.4       13                    -11%

                                                                                                                                  

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.5       10                    3.9       10                    -10%

NBC                2.3       6                      3.2       9                      -28%

ABC                3.1       9                      3.6       10                    -14%

FOX                4.4       12                    5.1       13                    -14%

                                                                                                                                  

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.7       9                      3.0       9                      -10%

NBC                1.7       5                      2.5       8                      -32%

ABC                2.6       8                      2.9       9                      -10%

FOX                3.9       13                    4.7       14                    -17%                                                                                      

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

SEASON-TO-DATE RATINGS REPORT (09/18/06-03/25/07)                                                                                           

                        2006-07                       2005-06                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 8.1       13                    8.2       13                    -1%

NBC                6.1       10                    6.5       10                    -6%

ABC                6.3       10                    7.2       12                    -13%

FOX                6.2       10                    6.0       10                    +3%

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 12,825                         12,662                         +1%

NBC                9,409                           9,975                           -6%

ABC                9,843                           11,376                         -13%

FOX                10,201                         9,767                           +4%

                                                                                                                                              

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.8       12                    4.9       12                    -2%

NBC                3.8       9                      4.1       10                    -7%

ABC                4.0       10                    4.8       12                    -17%

FOX                4.2       10                    4.2       10                    n.c.

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.9       10                    3.9       10                    n.c.

NBC                3.3       9                      3.4       9                      -3%

ABC                3.5       9                      4.1       11                    -15%

FOX                4.0       11                    4.0       10                    n.c.

                                                                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.7       8                      2.7       8                      n.c.

NBC                2.7       8                      2.7       8                      n.c.

ABC                2.9       9                      3.4       10                    -15%

FOX                3.7       11                    3.8       11                    -3%

                                               

National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 03/19/07 - 03/25/07                                              

                                               

                                                                                                                                                                                                                                    Persons 2+

1          American Idol-Tuesday                                                                        FOX    29,961

2          American Idol-Wednesday                                                                   FOX    27,081

3          Grey's Anatomy-Thursday 9PM                                                           ABC    22,304

4          Dancing With the Stars                                                 (P)       ABC    21,803

5          CSI: MIAMI                                                                                        CBS     17,662

6          NCIS                                                                                                   CBS     15,686

7          CRIMINAL MINDS                                                                           CBS     15,191

8          Til Death                                                                                              FOX    14,883

9          Deal or No Deal-Monday                                                                     NBC    14,188

10        COLD CASE                                                                                      CBS     13,905

11        CSI: NY                                                                                              CBS     13,637

12        SURVIVOR: FIJI-WEDNESDAY                                          (S)       CBS     12,778

13        WITHOUT A TRACE                                                             CBS     12,745

14        60 MINUTES                                                                                      CBS     12,633

15        Extreme Makeover: Home Edition                                                        ABC    12,304

16        Lost                                                                                                     ABC    12,220

17        THE UNIT                                                                                           CBS     11,969

18        24                                                                                                        FOX    11,801

19        TWO AND A HALF MEN                                                                 CBS     11,679

20        October Road                                                                                      ABC    11,504

National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 03/19/07 - 03/25/07                                               

                                                                                                                        Adults 25-54

1          American Idol-Tuesday                                                                        FOX    13.2

2          American Idol-Wednesday                                                                   FOX    11.6

3          Grey's Anatomy-Thursday 9PM                                                           ABC    9.6

4          Dancing With the Stars                                                 (P)       ABC    7.8

5          Til Death                                                                                              FOX    6.7

6          CSI: MIAMI                                                                                        CBS     6.6

7          Lost                                                                                                     ABC    5.8

8          CRIMINAL MINDS                                                                           CBS     5.6

9          24                                                                                                        FOX    5.5

10        CSI: NY                                                                                              CBS     5.1

10        NCIS                                                                                                   CBS     5.1

10        SURVIVOR: FIJI-WEDNESDAY                                          (S)       CBS     5.1

13        Extreme Makeover: Home Edition                                                        ABC    5.0

14        TWO AND A HALF MEN                                                                 CBS     4.9

14        October Road                                                                                      ABC    4.9

14        Deal or No Deal-Monday                                                                     NBC    4.9

17        COLD CASE                                                                                      CBS     4.7

18        RULES OF ENGAGEMENT                                                              CBS     4.4

19        THE UNIT                                                                                           CBS     4.3

20        WITHOUT A TRACE                                                             CBS     4.2

National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 03/19/07 - 03/25/07                                               

                                                                                                                        Adults 18-49

1          American Idol-Tuesday                                                                        FOX    11.8

2          American Idol-Wednesday                                                                   FOX    10.4

3          Grey's Anatomy-Thursday 9PM                                                           ABC    9.0

4          Dancing With the Stars                                                 (P)       ABC    6.4

5          Til Death                                                                                              FOX    6.1

6          CSI: MIAMI                                                                                        CBS     5.4

7          Lost                                                                                                     ABC    5.3

8          24                                                                                                        FOX    4.6

8          October Road                                                                                      ABC    4.6

10        CRIMINAL MINDS                                                                           CBS     4.3

10        Extreme Makeover: Home Edition                                                        ABC    4.3

10        Deal or No Deal-Monday                                                                     NBC    4.3

13        Family Guy                                                                                           FOX    4.2

13        SURVIVOR: FIJI-WEDNESDAY                                          (S)       CBS     4.2

15        CSI: NY                                                                                              CBS     4.1

16        TWO AND A HALF MEN                                                                 CBS     4.0

16        CBS NCAA BBALL CHAMP TH 2                                       (S)       CBS     4.0

18        Are You Smarter Than a 5th Grader                                                     FOX    3.7

18        NCIS                                                                                                   CBS     3.7

18        COLD CASE                                                                                      CBS     3.7