Press Release < back to list
10.30.2007

CBS'S RATINGS IN A MOST ATYPICAL WEEK THAT INCLUDED FOUR WORLD SERIES GAMES

"NCIS" Wins Its Time Period in Key Measures for the Fourth Straight Week

  

"Kid Nation" Delivers Its Largest Audience Since Premiere-Notches Ratings Growth For the Second Consecutive Week

  

"How I Met Your Mother" and "The Big Bang Theory" Up in Adults 18-49 Versus Prior Week

  

"Ghost Whisperer" Delivers Highest Ratings of the Season

  

"Moonlight" Follows with Best Viewer Delivery and Highest Demo Ratings

Since Premiere

 

            In an atypical week that included four World Series broadcasts, CBS saw continued growth in freshman series KID NATION, MOONLIGHT and THE BIG BANG THEORY, another time-period winning performance from NCIS and solid performances from HOW I MET YOUR MOTHER, GHOST WHISPERER, COLD CASE and SURVIVOR: CHINA, according to Nielsen live plus same day ratings for the week ending Oct. 28, week five of the 2007-2008 television season.

 

            For the week in viewers, CBS (11.17m), FOX (13.78m); ABC (11.19m) and outpaced NBC (7.00m).  Season-to-date, CBS is first in viewers (11.95m), ahead of ABC (11.45m), FOX (9.96m) and NBC (8.82m). 

 

            For the week in key demographics, CBS averaged a 3.9/10 in adults 25-54 and 3.0/08 in adults 18-49.        

 

            For the week in households, CBS (7.2/12), FOX (8.6/14), ABC (7.4/12) and NBC (4.4/07).  Season-to-date, CBS remains first (7.6/12), +1% ahead of ABC (7.5/12), +23% ahead of FOX (6.2/10) and +36% ahead of NBC (5.6/09). 

CBS's Weekly Highlights:

 HOW I MET YOUR MOTHER was second in households (5.4/08), viewers (8.50m), adults 25-54 (4.0/10) and adults 18-49 (3.4/09).  Compared to last week, HOW I MET YOUR MOTHER was up +8% in households (from 5.0/08), +18% in adults 25-54 (from 3.4/09), +10% in adults 18-49 (from 3.1/09) and added +790,000 viewers (from 7.71m, +10%).     

 

 THE BIG BANG THEORY was second in households (5.5/08), viewers (8.81m), adults 25-54 (4.2/09) and adults 18-49 (3.5/09).  THE BIG BANG THEORY built on its HOW I MET YOUR MOTHER lead-in by +2% in households, +5% in adults 25-54, +3% in adults 18-49 and added +310,000 viewers.   Compared to last week, THE BIG BANG THEORY was up +6% in households (from 5.2/08), +14% in adults 25-54 (from 3.7/09), +13% in adults 18-49 (from 3.1/08) and added +870,000 viewers (from 7.94m, +11%). 

 

 TWO AND A HALF MEN was second in households (8.7/12), viewers (13.94m), adults 25-54 (6.2/13) and adults 18-49 (4.8/11).  Compared to last week, TWO AND A HALF MEN was up +3% in adults 25-54 (from 6.0/13), +2% in adults 18-49 (from 4.7/10) and added +250,000 viewers (from 13.69m, +2%). 

 

 CSI: MIAMI was first in households (10.4/17), viewers (15.67m), adults 25-54 (5.8/14), adults 18-49 (4.6/12) and adults 18-34 (3.2/08). 

  

 NCIS was first in households (10.9/17), viewers (17.26m), adults 25-54 (5.4/14) and adults 18-49 (3.8/10) - all for the fourth consecutive week.  This is NCIS's second best delivery this season in viewers, adults 25-54 and adults 18-49 (just behind last week's performance in these measures) and matches last week's season high household delivery.

 

 KID NATION (4.8/08, 7.86m) was first in children 6-11 (2.6/09) and children 2-11 (2.0/07).  Compared to last week, KID NATION was up +4% in both households (from 4.6/07) and adults 18-49 (2.5/07 from 2.4/06), +7% in adults 25-54 (2.9/07 from 2.7/07), +5% in children 2-11 (from 1.9/07), even in children 6-11 and added +510,000 viewers (from 7.35m, +7%).  KID NATION was Wednesday's #1 program in children 2-11 and children 6-11.

  

 SURVIVOR: CHINA was first in households (8.5/13), viewers (14.19m), adults 25-54 (5.7/14) and adults 18-49 (4.5/12).  SURVIVOR: CHINA has won its time period in households, viewers, adults 18-49 and adults 25-54 for six consecutive weeks. 

 

            -- CBS was first on Friday in households (5.9/11), viewers (9.36m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08).  CBS was won every half-hour in both adults 25-54 and adults 18-49.  This is CBS's best delivery this season on a Friday in both viewers and adults 18-49 and matches the best delivery in both households and adults 25-54. 

 GHOST WHISPERER (6.3/12, 9.92m) was first in adults 25-54 (3.6/12) and adults 18-49 (2.7/10).  This is GHOST WHISPERER's best delivery in households and adults 25-54 delivery since February 23, 2007, in viewers since February 16, 2007 and in adults 18-49 since May 11, 2007. 

 

 MOONLIGHT (5.3/09, 8.39m) was first in adults 25-54 (3.2/09) and adults 18-49 (2.4/07).  This is MOONLIGHT's best delivery in households, viewers, adults 25-54 and adults 18-49 since the Sept. 28 series premiere.   

 

              NUMB3RS was first in households (6.1/11), viewers (9.70m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08).   

 

             COLD CASE (7.6/11, 11.78m) was up +3% in households (from 7.4/11), +14% in adults 25-54 (4.2/09 from 3.7/08), +11% in adults 18-49 (3.0/07 from 2.7/06) and up +90,000 viewers (from 11.69m, +1%) compared to last week.

 

CBS top programs of the week:  #7 NCIS (an average of 17.26m viewers), #10 CSI: MIAMI (15.67m), #11 CRIMINAL MINDS (15.05m), #12 CSI: CRIME SCENE INVESTIGATION (R) (14.96m), #14 SURVIVOR: CHINA (14.19m), #16 TWO AND A HALF MEN (13.94m), #17 CSI: NY (13.82m), #20 60 MINUTES (13.05m), #21 WITHOUT A TRACE (12.73m), #25 COLD CASE (11.78m), #27 THE UNIT (10.84m) and #28 RULES OF ENGAGEMENT (10.82m).

  

 Editors NoteWith DVR penetration at 20%, up from 8.5% a year ago, live plus same day ratings only reflect program viewership within a small window of the original broadcast. When all DVR playback is included (after 7 days), ratings on average will increase.

 

Prime averages are based on the following hours of rated broadcasts in Week #5:

 

CBS:    22 hours

NBC:   21 ½ hours

ABC:   22 hours

FOX    19 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #5 of 2007-08 Season (ending: 10/28/07)                                                                                                                                                                                             

                        2007-08                       2006-07                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.2       12                    8.0       13                    -10%

NBC                4.4       7                      6.3       10                    -30%

ABC                7.4       12                    7.3       12                    +1%

FOX                8.6       14                    6.5       10                    +32%

 

 

                                                                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,168                         12,291                         -9%

NBC                7,004                           9,724                           -28%

ABC                11,192                         11,394                         -2%

FOX                13,776                         9,963                           +38%

                                   

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.9       10                    4.7       11                    -17%

NBC                2.9       7                      4.0       10                    -28%

ABC                4.3       11                    4.5       11                    -4%

FOX                5.2       13                    3.7       9                      +41%                                                                                      

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.0       8                      3.6       10                    -17%

NBC                2.6       7                      3.5       10                    -26%

ABC                3.7       10                    3.9       11                    -5%

FOX                4.6       13                    3.2       9                      +44%

                                                                                                                       

 

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.0       6                      2.5       8                      -20%

NBC                2.4       7                      2.9       9                      -17%

ABC                2.9       9                      2.9       9                      n.c.

FOX                3.9       12                    2.8       9                      +39%

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/24/07-10/28/07)                                                                                           

                        2007-08                       2006-07                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.6       12                    8.4       14                    -10%

NBC                5.6       9                      6.6       11                    -15%

ABC                7.5       12                    7.6       12                    -1%

FOX                6.2       10                    5.8       9                      +7%

                                                                                                                                   

 

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,950                         13,062                         -9%

NBC                8,818                           10,251                         -14%

CBS Television...2

 

ABC                11,446                         11,756                         -3%

FOX                9,956                           8,835                           +13%

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.4       11                    5.1       12                    -14%

NBC                3.8       9                      4.3       11                    -12%

ABC                4.5       11                    4.8       12                    -6%

FOX                3.9       10                    3.4       9                      +15%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.4       9                      4.0       11                    -15%

NBC                3.4       9                      3.7       10                    -8%

ABC                3.8       10                    4.2       11                    -10%

FOX                3.6       10                    3.0       8                      +20%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.4       7                      2.8       9                      -14%

NBC                3.0       9                      3.1       10                    -3%

ABC                3.1       9                      3.4       11                    -9%

FOX                3.2       10                    2.7       8                      +19%

                                                                       

National Nielsen Rank for Demographic: PER2+    for    10/22/2007  -  10/28/2007                                        

                                                                                                                                               Persons 2+ (000)

1          Dancing With the Stars-Monday                                               ABC    21371

2          FOX World Series Game 4      Rockies vs. Red Sox    (S)       FOX    20945

3          Desperate Housewives                                                 ABC    18280

4          Grey's Anatomy-Thursday 9PM                                               ABC    18175

5          House                                                                                      FOX    18106

6          Dancing With the Stars Result-Tuesday                         ABC    18061

7          NCIS                                                                                       CBS     17264

8          FOX World Series Game 2      Rockies vs. Red Sox    (S)       FOX    16950

9          FOX World Series Game 1      Rockies vs. Red Sox    (S)       FOX    16897

10        CSI: MIAMI                                                                            CBS     15665

11        CRIMINAL MINDS                                                               CBS     15046

12        CSI                                                                              (R)       CBS     14958

13        Extreme Makeover: Home Edition                                            ABC    14390

14        SURVIVOR: CHINA                                                              CBS     14192

15        FOX World Series Game 3      Rockies vs. Red Sox    (S)       FOX    14055

16        TWO AND A HALF MEN                                                     CBS     13944

17        CSI: NY                                                                                  CBS     13820

18        Samantha Who?                                                                       ABC    13682

19        FOX World Series Gm4-pre-game                               (S)       FOX    13380

20        60 MINUTES                                                                          CBS     13048                                                                         

National Nielsen Rank for Demographic: A2554    for    10/22/2007  -  10/28/2007                                                                                                                                                                                                                                                                 Adults 25-54

1          Grey's Anatomy-Thursday 9pm                                                ABC    8.2

2          Desperate Housewives                                                 ABC    7.9

2          House                                                                                      FOX    7.9

2          FOX World Series Game 4      Rockies vs. Red Sox    (S)       FOX    7.9

5          Dancing With the Stars-Monday                                               ABC    6.8

6          FOX World Series Game 1      Rockies vs. Red Sox    (S)       FOX    6.4

7          TWO AND A HALF MEN                                                     CBS     6.2

7          FOX World Series Game 2      Rockies vs. Red Sox    (S)       FOX    6.2

9          Extreme Makeover: Home Edition                                            ABC    6.0

10        CSI: MIAMI                                                                            CBS     5.8

11        Dancing With the Stars Result-Tuesday                         ABC    5.7

11        SURVIVOR: CHINA                                                              CBS     5.7

13        Brothers & Sisters                                                                    ABC    5.6

14        NCIS                                                                                       CBS     5.4

15        CSI                                                                              (R)       CBS     5.2

15        Samantha Who?                                                                       ABC    5.2

15        CRIMINAL MINDS                                                               CBS     5.2

18        Private Practice                                                                        ABC    5.1

19        FOX World Series Gm4-pre-game                               (S)       FOX    5.0

19        Law and Order: SVU                                                               NBC    5.0

 

 

 

19        FOX World Series Game 3      Rockies vs. Red Sox    (S)       FOX    5.0

19        Heroes                                                                                     NBC    5.0

                                               

National Nielsen Rank for Demographic: A1849    for    10/22/2007  -  10/28/2007                                                                                                                                                                                                                                                                                                                                                                                                                 Adults 18-49

1          House                                                                                      FOX    7.6

2          Grey's Anatomy-Thursday 9PM                                               ABC    7.4

3          Desperate Housewives                                                 ABC    7.2

4          FOX World Series Game 4      Rockies vs. Red Sox    (S)       FOX    7.1

5          FOX World Series Game 1      Rockies vs. Red Sox    (S)       FOX    5.8

6          Dancing With the Stars-Monday                                               ABC    5.5      

7          FOX World Series Game 2      Rockies vs. Red Sox    (S)       FOX    5.3

7          Extreme Makeover: Home Edition                                            ABC    5.3

9          Brothers & Sisters                                                                    ABC    5.0

10        Heroes                                                                                     NBC    4.9

11        TWO AND A HALF MEN                                                     CBS     4.8

12        Office                                                                                       NBC    4.7

12        Law and Order: SVU                                                               NBC    4.7

14        CSI: MIAMI                                                                            CBS     4.6

15        Samantha Who?                                                                       ABC    4.5

15        Private Practice                                                                        ABC    4.5

15        SURVIVOR: CHINA                                                              CBS     4.5

15        Dancing With the Stars Result-Tuesday                         ABC    4.5

15        FOX World Series Gm4-pre-game                               (S)       FOX    4.5

20        FOX World Series Game 3      Rockies vs. Red Sox    (S)       FOX    4.3