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02.27.2008

"BIG BROTHER TUESDAY" AND "JERICHO" POST BIG WEEK-TO-WEEK INCREASES

"Big Brother" Hits Its Best Adult 18-49 Rating On Any Night

  

"Jericho" Posts Across-the-Board Double-Digit Percentage Increases From Last Week

 

BIG BROTHER TUESDAY posted its best adult 18-49 on any night while JERICHO achieved across-the-board double-digit percentage increases versus last week, according to updated Nielsen live plus same day ratings for Tuesday, Feb. 26.

 

BIG BROTHER TUESDAY (4.4/07, 6.72m) averaged a 3.1/07 in adults 25-54, 2.6/06 in adults 18-49 and 2.0/05 in adults 18-34. This is BIG BROTHER's best delivery in both households and adults 18-49 on any night and matches its best delivery in both adults 18-34 and adults 25-54. 

 

Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +33% in adults 18-34 (from 1.5/04) and added +1.33m viewers (from 5.39m, +25%). 

 

At 10:00 PM, JERICHO was second in households (4.2/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06).  Compared to last week, JERICHO was up +11% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%). 

 

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Press Contacts:             Ed Harrison                  323/575-4254              ed.harrison@tvc.cbs.com

                                    Jeremy Murphy            212/975-4577              jeremy.murphy@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com