Press Release back to list
05.20.2008

CBS WINS MAY SWEEP

CBS's Post-Strike Momentum, Which Began with the Return of Its Original Scripted Programming, Leads the Network to its Sixth Consecutive May Sweeps Win in Viewers

  

CBS Makes it Four Straight Weekly Wins in Viewers and Fifth in the

Last Seven Weeks

  

Since the March Return of Original Programming, CBS Is  Number One in Viewers

and #2 in Adults 18-49

  

            CBS will win its sixth consecutive May sweep in viewers led by solid monthly performances from its scripted series as well as the finale of SURVIVOR and year-to-year increases from THE 43RD ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS.

 

CBS's late season momentum, which began with the post-strike return of original episodes of the its stable of hit scripted series, led CBS to its fourth consecutive weekly win in viewers and fifth in the last seven weeks, according to Nielsen ratings for the week ending May 18, week 34 of the 2007-2008 television season.

 

Since the return of original programming in late March, CBS has regained its leadership position in viewers, ranking Number One in viewers and #2 in adults 18-49.

  

May Sweep:

 

For the May sweep in viewers (with three days left):  CBS (10.15m), ABC (9.29m), FOX (8.68m) and NBC (5.91m).

  

In May, CBS won every Thursday in viewers and every Friday in viewers and key demographics.  The Network also posted strong season finale ratings from its Monday comedies and saw year-to-year increases with its presentation of THE 43RD ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS.

 

In viewers, CBS has three of the sweep-to-date's Top 10 programs and nine of the top 20 (more than any other Network).

 

 

...CBS Programs In Top 20

 

#3    -  CSI  (Top Scripted Series, Top Drama)

#9    -  NCIS                         

#10  -  CSI:  MIAMI  

#11  -  WITHOUT A TRACE      

#12  -  TWO AND A HALF MEN (Top Comedy)

#13  -  CRIMINAL MINDS                              

#14  -  SURVIVOR:  MICRONESIA

#15  -  CSI:  NY            

#16  -  COLD CASE            

 

Among adults 25-54, CBS has two of the Top 10 and eight of the Top 20 (more than any other network) while among adults 18-49, CBS has three of the top 10 and seven of the top 20 (tied for most of any network w/ABC). 

 

Updated May ratings will be available on Thursday.

 

Since March:

 

            Since the return of original scripted programming in March, CBS has reclaimed its position of leadership among viewers (10.50m) while also ranking second in adults 18-49 (2.9/08).  CBS has the Number One scripted program on five nights (more than all other networks combined):  Monday (CSI: MIAMI), Tuesday (NCIS), Wednesday (CRIMINAL MINDS), Thursday (CSI) and Friday (NUMB3RS).

 

            Since March in viewers, CBS has more top 20 programs than all the other networks combined: #4 CSI (number one scripted series); #8 NCIS; #9; CSI: MIAMI; #10 TWO AND A HALF MEN (number one comedy); #11 WITHOUT A TRACE; #13 CRIMINAL MINDS; #14 SURVIVOR: MICRONESIA; #15 THE NEW ADVENTURES OF OLD CHRISTINE; #16 CSI: NY; and #18 COLD CASE.

 

            Since March among adults 18-49, CBS has seven of the Top 20 (more than any other network) while among adults 25-54, CBS claims nine of the Top 20 (more than any other network).

 

Week 34 Ratings:

 

For the week in viewers:  CBS (10.33m), ABC (9.56m), FOX (9.20m) and NBC (5.54m).   Season-to-date, CBS is second in viewers (10.48m), behind FOX (11.10m) and ahead of ABC (9.22m) and NBC (8.12m). 

 

For the week in households: CBS (6.7/11), ABC (6.2/11), FOX (5.6/09) and NBC (3.6/06). Season-to-date, CBS is first (6.7/11), +2% ahead of FOX (6.6/11), +12% ahead of ABC (6.0/10) and +29% ahead of NBC (5.2/08). 

 

 

National Nielsen Rank for Demographic: PER2+    for    5/12/2008  -  5/18/2008                                            

                                                                                                            Persons 2+ (000)

1.         American Idol-Wednesday                                                       FOX    24863

2.         American Idol-Tuesday                                                            FOX    24772

3.         Dancing With the Stars                                                 ABC    18469

4.         CSI                                                                                          CBS     18063

5.         Dancing With Stars Results                                                       ABC    16987

6.         Desperate Housewives                                                 ABC    16837

7.         Grey's Anatomy-Thursday 9PM                                               ABC    15546

8.         House-Monday 9P                                                                   FOX    15022

9.         NCIS                                                                                       CBS     14879

10.       WITHOUT A TRACE                                                 CBS     14537

11.       CSI: MIAMI                                                                            CBS     13923

12.       TWO AND A HALF MEN                                                     CBS     13824

13.       CRIMINAL MINDS                                                               CBS     12876

14.       CSI: NY                                                                                  CBS     11858

15.       ACM AWARDS                                                         (S)       CBS     11731

16.       Law and Order: SVU                                                               NBC    11496

17.       Hell's Kitchen                                                                           FOX    11308

18.       Extreme Makeover: Home Edition                                            ABC    11217

19.       Lost                                                                                         ABC    10962

20.       60 MINUTES                                                                          CBS     10790

                                               

National Nielsen Rank for Demographic: A2554    for    5/12/2008  -  5/18/2008

 

                                                                                                            Adults 25-54

1.         American Idol-Wednesday                                                       FOX    10.7

2.         American Idol-Tuesday                                                            FOX    10.4

3.         DESPERATE HOUSEWIVES                                                ABC    7.4

4.         Grey's Anatomy-Thursday 9PM                                               ABC    6.9

5.         CSI                                                                                          CBS     6.6

6.         House-Monday 9P                                                                   FOX    6.4

6.         TWO AND A HALF MEN                                                     CBS     6.4

8.         Dancing With the Stars                                                 ABC    5.7

9.         Hell's Kitchen                                                                           FOX    5.6

10.       Lost                                                                                         ABC    5.5

11.       Dancing With Stars Results                                                       ABC    5.2

12.       CSI: MIAMI                                                                            CBS     5.0

13.       RULES OF ENGAGEMENT                                                  CBS     4.9

14.       WITHOUT A TRACE                                                 CBS     4.8

15.       Extreme Makeover: Home Edition                                            ABC    4.7

16.       Law and Order: SVU                                                               NBC    4.6

17.       HOW I MET YOUR MOTHER                                              CBS     4.5

 

18.       Office                                                                                       NBC    4.3

18.       NCIS                                                                                       CBS     4.3

20.       CRIMINAL MINDS                                                               CBS     4.1

20.       CSI: NY                                                                                  CBS     4.1

                                               

National Nielsen Rank for Demographic: A1849    for    5/12/2008  -  5/18/2008

 

                                                                                                            Adults 18-49

1.         American Idol-Wednesday                                                       FOX    9.2

2.         American Idol-Tuesday                                                            FOX    9.0

3.         Desperate Housewives                                                 ABC    6.2

4.         Grey's Anatomy-Thursday 9P                                                   ABC    6.1

5.         House-Monday 9P                                                                   FOX    5.9

6.         Hell's Kitchen                                                                           FOX    5.1

6.         TWO AND A HALF MEN                                                     CBS     5.1

8.         Lost                                                                                         ABC    4.9

8.         CSI                                                                                          CBS     4.9

10.       Dancing With the Stars                                                 ABC    4.2

10.       Office                                                                                       NBC    4.2

12.       Dancing With the Stars Results                                      ABC    4.1

12.       RULES OF ENGAGEMENT                                                  CBS     4.1

12.       CSI: MIAMI                                                                            CBS     4.1

15.       Extreme Makeover: Home Edition                                            ABC    3.9

16.       Law and Order: SVU                                                               NBC    3.8

16.       HOW I MET YOUR MOTHER                                              CBS     3.8

18.       WITHOUT A TRACE                                                 CBS     3.6

19.       Bones-Monday 8P                                                                   FOX    3.3

19.       E.R.                                                                                         NBC    3.3

 

*   *   *

 

Press Contacts:            

Ed Harrison     323/575-4254              ed.harrison@tvc.cbs.com

 

Jeremy Murphy            212/975-4577              jeremy.murphy@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com