Press Release back to list
09.30.2008

PREMIERE WEEK 2008/09 WILL THE VIEWERS RETURN?...THE ANSWER IS YES ON CBS

"How I Met Your Mother," "Two and a Half Men," "CSI: Miami," "NCIS," "Criminal Minds" and "CSI: NY" All Return with Larger Premiere Audiences Than Last Year

  

Series High Premiere Ratings for "Mother," "NCIS" and "Criminal Minds"

  

"The Mentalist" Opens to 15.6 Million Viewers, Making it the Number One

New Show of the Season

  

CBS Grows its Audience on Monday, Tuesday and Wednesday...With Much of Thursday (Including "CSI") and All of Friday Yet to Premiere

 

            CBS was the only network to show premiere week growth with its returning scripted programs as HOW I MET YOUR MOTHER, TWO AND A HALF MEN, CSI: MIAMI, NCIS, CRIMINAL MINDS and CSI: NY all returned with larger audiences compared to premiere week last year, according to Nielsen live plus same day ratings for the week ending Sept. 28, the first week of the 2008-2009 television season.

 

            HOW I MET YOUR MOTHER, NCIS and CRIMINAL MINDS each delivered their best ever premiere ratings ever, TWO AND A HALF MEN scored its best premiere numbers since 2004 and BIG BANG THEORY had its best ratings since moving into the Monday time period.

 

(Editor's Note:  CBS's weekly averages and weekly year-to-year comparisons were impacted by delayed premieres of its highly rated Thursday and Friday regular lineups as well as an NFL overrun in last year's premiere week average.  CBS's 9:00-11:00 PM block on Thursday, including the top-rated CSI, will premiere on Oct. 9; its Friday lineup will premiere on Oct. 3).

 

Among its freshmen series, THE MENTALIST opened to 15.6 million viewers in its Tuesday premiere (then tallied an additional 7.9 million viewers in a Friday encore), making it the season's Number One new series so far.  Nielsen Media Research estimates 26 million viewers watched THE MENTALIST during premiere week.

 

For the week in viewers: CBS (11.21m), ABC (12.26m), NBC (8.31m) and FOX (7.50m).  Among viewers, CBS was first on Tuesday, Wednesday, Friday and Saturday while second on Monday and Thursday. 

 

For the week in key demographics, CBS was second in adults 25-54 (4.1/10) and averaged a 3.1/08 in adults 18-49.      

 

For the week in households:  CBS (7.1/12), ABC (7.8/13), NBC (5.2/08) and  FOX (4.6/07).  

 

Note:  During Week #1, CBS had 20 hours of rated programming in primetime.  NBC had 19 ½ hours, ABC had 20 hours and FOX had 14 hours. 

 

 CBS's Premiere Week Highlights:

 

            -- Monday, CBS was first in adults 18-49 (4.5/11), tied for first in adults 25-54 (5.6/13, with ABC), second in households (8.2/13) and viewers (13.22m).    This is the first premiere Monday adults 18-49 win for CBS since 2002. 

 

 BIG BANG THEORY (P) was second in households (5.7/09), viewers (9.32m), adults 25-54 (4.2/11) and adults 18-49 (3.6/10).  This is BIG BANG's best first-run delivery at 8:00 PM in households and viewers, matches the best 8:00 PM adults 18-49 delivery and is the second best 8:00 PM adults 25-54 performance. 

 

 HOW I MET YOUR MOTHER (P) was second in households (5.9/09), viewers (9.79m), adults 25-54 (4.8/11) and adults 18-49 (4.0/10).  This is the best season premiere performance for HOW I MET YOUR MOTHER ever in adults 18-49.  HOW I MET YOUR MOTHER built on its BIG BANG THEORY lead-in by +4% in households, +14% in adults 25-54, +11% in adults 18-49 and added +470,000m viewers.  Compared to last season's premiere (at 8:00PM), HOW I MET YOUR  MOTHER was up +11% in households, +23% in adults 25-54 and +21% in adults 18-49.

 

 TWO AND A HALF MEN (P) was second in households (9.1/13), viewers (14.88m), adults 25-54 (6.8/14, -0.2 behind ABC) and adults 18-49 (5.2/13, -0.1 behind ABC).  This was TWO AND A HALF MEN's best premiere delivery in adults 18-49 since 2004.  TWO AND A HALF MEN was the night's #1 program in adults 18-49 (tied with "Dancing With The Stars").  Compared to the season premiere last year, TWO AND A HALF MEN was up +7% in households, +13% in adults 25-54 and +10% in adults 18-49.

 

 WORST WEEK (P) was second in households (6.7/10) and viewers (10.87m) posting a 4.8/10 in adults 25-54 and a 3.8/08 in adults 18-49. 

 

 CSI: MIAMI (P) was first in households (11.1/18), viewers (17.23m), adults 25-54 (6.6/15) and adults 18-49 (5.2/13) with its seventh season premiere.  CSI: MIAMI was the night's #1 scripted series in households and viewers, #1 drama in both adults 25-54 and adults 18-49.  Compared to the sixth season premiere, CSI: MIAMI was up +11% in households, +14% in adults 25-54 and +13% in adults 18-49. 

 

-- Tuesday, CBS was first in households (9.5/15) and viewers (14.99m).  This is CBS's first premiere week Tuesday viewers win since 2004 and the largest premiere Tuesday audience since 2001. 

 

 NCIS (P) won its time period in households (11.3/18), viewers (18.03m), finished second in adults 25-54 (5.3/13) and adults 18-49 (3.6/10) with its season premiere.  This is the best premiere delivery ever for NCIS in households, viewers and adults 25-54, the second best premiere delivery in adults 18-49 (behind 2005).  Compared to last season's premiere, NCIS was up +28% in households, +18% in adults 25-54 and +13% in adults 18-49. 

  

 THE MENTALIST (P) was second with its series premiere in households (9.9/15), viewers (15.60m), adults 25-54 (5.0/11) and posted a 3.5/09 in adults 18-49.  This is the best series premiere for a CBS program in this time slot since THE UNIT on March 7, 2006 in households, viewers, adults 25-54 and adults 18-49.  Compared to the time period premiere last year (THE UNIT), THE MENTALIST was up +48% in households, +28% in adults 25-54 and +25% in adults 18-49. 

  

 WITHOUT A TRACE (P) was second in households (7.4/12), viewers (11.28m), delivering a 3.7/09 in adults 25-54 and 2.8/07 in adults 18-49.  WITHOUT A TRACE outdelivered the time period's incumbent drama, "Law & Order: SVU", by +16% in households (vs. 6.4/10) and +1.60m viewers (vs. 9.68m, +17%). 

 

-- Wednesday, CBS was first in households (7.9/13), viewers (12.59m), adults 25-54 (4.8/12) and adults 18-49 (3.6/10).  This was the second time in three years CBS won premiere week Wednesday in all these measures. 

 

 GARY UNMARRIED (P) (4.5/07, 6.82m) delivered a 3.1/08 in adults 25-54 and 2.4/07 in adults 18-49.  GARY UNMARRIED improved upon its NEW ADVENTURES OF OLD CHRISTINE lead-in by +5% in both households and viewers, +14% in adults 18-49 and +7% in adults 25-54.

  

 CRIMINAL MINDS (P) (9:15-10:15PM) won its 9PM time slot in households (10.5/16), viewers (17.01m), adults 25-54 (6.3/14) and adults 18-49 (4.7/12). This was CRIMINAL MIND's best Wednesday premiere delivery in households, viewers, adults 25-54 and adults 18-49.  CRIMINAL MINDS was Wednesday's #1 program in households, viewers, adults 25-54 and adults 18-49.  Compared to its season premiere last year, CRIMINAL MINDS was up +28% in households, +40% in adults 25-54 and +34% in adults 18-49. 

  

 CSI: NY (P) (10:15-11:15PM) won its time slot in households (9.2/16), viewers (14.59m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11).  This was CSI: NY's largest audience since February 14, 2007, best households and adults 18-49 delivery since December 12, 2007 and best adults 25-54 performance since November 28, 2007.  CSI: NY was the night's #2 program in both adults 25-54 and adults 18-49, behind CRIMINAL MINDS.  Compared to the CSI: NY season premiere last year, CBS was up +14% in households, +13% in adults 25-54 and +8% in adults 18-49.    

 

--Thursday, CBS was second in households (7.2/11), viewers (11.82m), adults 25-54 (4.8/11) and adults 18-49 (3.8/10).  

 

 SURVIVOR: GABON (P) (8:00-10:01 PM) was tied for first in adults 25-54 (5.6/13, with ABC), second in households (7.7/12), viewers (13.06m) and adults 18-49 (4.5/11).  SURVIVOR: GABON won the first hour (8:00-9:00 PM) in households (7.8/13), viewers (13.18m), adults 25-54 (5.6/14) and adults 18-49 (4.5/13).  CBS topped its closest competitor in the 8:00 PM hour by +18% in households (+1.2 rtg), +51% in adults 25-54 (+1.9 rtg), +36% in adults 18-49 (+1.2 rtg) and +34% in viewers (+3.38m). 

 

 THE MENTALIST FRIDAY SPECIAL (R) (S) was won its time period in households (5.3/09), viewers (7.90m), adults 25-54 (2.5/08) and adults 18-49 (1.8/06).  Nielsen Media Research estimates at 26 million viewers watched THE MENTALIST last week. 

 

-- Saturday, CBS was first in households (4.1/07) and viewers (5.94m).

 

 48 HOURS MYSTERY (P) won its time slot in households (5.0/09), viewers (7.32m), adults 25-54 (2.4/07) and was second in adults 18-49 (1.8/06).  This is 48 HOURS MYSTERY's best delivery in households since February 9, 2008, best viewers total since November 27, 2007 and best delivery in both adults 25-54 and adults 18-49 since March 8, 2008.  48 HOURS MYSTERY was the night's #1 program in households, viewers and adults 25-54. 

 

CBS top programs of the week:  #5 NCIS (P) (an average of 18.03m viewers), #7 CSI: MIAMI (P) (17.23m), #8 CRIMINAL MINDS (P) (17.01m), #10 THE MENTALIST (P) (15.60m), #11 TWO AND A HALF MEN (P) (14.88m), #12 CSI: NY (P) (14.59m), #13 SURVIVOR: GABON (P) (13.06m), #14 60 MINUTES (P) (12.59m), #20 COLD CASE (P) (11.36m), #21 WITHOUT A TRACE (P) (11.28m), #22 WORST WEEK (P) (10.87m), #25 THE AMAZING RACE 13 (P) (10.04m), #27 HOW I MET YOUR MOTHER (P) (9.79m) and #29 THE UNIT (P) (9.71m). 

 

             Prime averages are based on the following hours of rated broadcasts in Week #01:

 

CBS:    20 hours

NBC:   19.5 hours

ABC:   20 hours

FOX:   14 hours

 

Editors Note:  DVR penetration is now at 28% compared to 19% last year at this time.  Ratings are expected to increase once live plus 7 day playback is tallied.

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                                

Week #01 of 2008-2009 Season (ending: 9/28/08)                                                                                                     

                                                                                                           

                        2008-2009                   2007-08                                  

HOUSEHOLDS                                                                                                         

                        Rtg       Sh                    Rtg       Sh                    Chg     

CBS                 7.1       12                    7.6       13                    -7%    

NBC                5.2       8                      6.2       10                    -16%  

ABC                7.8       13                    7.9       13                    -1%    

FOX                4.6       7                      4.3       7                      +7%    

                                                                                                           

                                                                                                           

VIEWERS                                                                                                      

                        (000)                            (000)                            Chg     

CBS                 11,258                         11,848                         -5%    

NBC                8,314                           9,929                           -16%  

ABC                12,263                         11,913                         +3%    

FOX                7,496                           6,936                           +8%    

                                                                                                           

                                                                                                           

A25-54                                                                                                           

                        Rtg       Sh                    Rtg       Sh                    Chg     

CBS                 4.1       10                    4.4       11                    -7%    

NBC                3.6       9                      4.3       11                    -16%  

ABC                4.5       11                    4.6       12                    -2%    

FOX                3.2       8                      2.9       7                      +10%  

                                                                                                           

                                                                                                           

A18-49                                                                                                           

                        Rtg       Sh                    Rtg       Sh                    Chg     

CBS                 3.1       8                      3.4       10                    -9%    

NBC                3.3       9                      3.9       11                    -15%  

ABC                3.8       10                    3.9       11                    -3%    

FOX                3.0       8                      2.7       8                      +11%  

                                                                                                           

                                                                                                           

 

A18-34                                                                                                           

                        Rtg       Sh                    Rtg       Sh                    Chg     

CBS                 1.9       6                      2.4       7                      -21%  

NBC                3.1       10                    3.4       10                    -9%    

ABC                3.1       9                      3.2       10                    -3%    

FOX                2.9       9                      2.7       8                      +7%    

                                               

                                               

 

National Nielsen Rank for Demographic: PER2+    for    9/22/2008  -  9/28/2008

 

                                                                                                            Persons 2+ (000)

1.         Dancing With The Stars                                                (P)       ABC    21338

2.         Desperate Housewives                                     (P)       ABC    18684

3.         Grey's Anatomy-Thursday 9pm                                    (P)       ABC    18469

4.         Dancing With The Stars Special-9/23                            (S)       ABC    18302

5.         NCIS                                                                           (P)       CBS     18026

6.         NBC Sunday Night Football        Eagles vs Bears                     NBC    17340

7.         CSI: MIAMI                                                                (P)       CBS     17233

8.         CRIMINAL MINDS                                                   (P)       CBS     17007

9.         Dancing With The Stars Result Special              (S)       ABC    15867

10.       MENTALIST, THE                                                     (P)       CBS     15603

11.       TWO AND A HALF MEN                                         (P)       CBS     14877

12.       CSI: NY                                                                      (P)       CBS     14591

13.       SURVIVOR: GABON                                     (P)       CBS     13058

14.       60 MINUTES                                                              (P)       CBS     12592

15.       House                                                                                      FOX    12378

16.       OT, The                                                                                   FOX    12185

17.       Brothers & Sisters                                                        (P)       ABC    12029

18.       Extreme Makeover: Home Edition-8p               (P)       ABC    11946

19.       Sunday Night NFL Pre-Kick                                                    NBC    11933

20.       COLD CASE                                                              (P)       CBS     11358

 

 

National Nielsen Rank for Demographic: A25-54    for    9/22/2008  -  9/28/2008

 

                                                                                                            Adults 25-54 Rating

1.         Desperate Housewives                                     (P)       ABC    8.0

2.         Grey's Anatomy-Thursday 9pm                                    (P)       ABC    7.6

3.         NBC Sunday Night Football        Eagles vs Bears                     NBC    7.3

4.         Dancing With The Stars                                                (P)       ABC    6.9

5.         TWO AND A HALF MEN                                         (P)       CBS     6.8

6.         CSI: MIAMI                                                                (P)       CBS     6.6

7.         CRIMINAL MINDS                                                   (P)       CBS     6.3

8.         Dancing With The Stars Special-9/23                            (S)       ABC    6.1

9.         House                                                                                      FOX    5.6

9.         SURVIVOR: GABON                                     (P)       CBS     5.6

11.       OT, The                                                                                   FOX    5.4

12.       NCIS                                                                           (P)       CBS     5.3

13.       CSI: NY                                                                      (P)       CBS     5.2

14.       Brothers & Sisters                                                        (P)       ABC    5.1

15.       MENTALIST, THE                                                     (P)       CBS     5.0

15.       Heroes                                                                         (P)       NBC    5.0

17.       Sunday Night NFL Pre-Kick                                                    NBC    4.9

18.       WORST WEEK                                                          (P)       CBS     4.8

18.       HOW I MET YOUR MOTHER                                  (P)       CBS     4.8

20.       Office, The                                                                   (P)       NBC    4.7

 

National Nielsen Rank for Demographic: A18-49    for    9/22/2008  -  9/28/2008                   

 

                                                                                                            Adults 18-49 Rating

1.         Grey's Anatomy-Thursday 9pm                                    (P)       ABC    7.4

2.         Desperate Housewives                                     (P)       ABC    7.1

3.         NBC Sunday Night Football        Eagles vs Bears                     NBC    6.9

4.         Dancing With The Stars                                                (P)       ABC    5.3

4.         TWO AND A HALF MEN                                         (P)       CBS     5.3

6.         CSI: MIAMI                                                                (P)       CBS     5.2

7.         House                                                                                      FOX    5.1

8.         Heroes                                                                         (P)       NBC    5.0

9.         OT, The                                                                                   FOX    4.9

9.         Office, The                                                                   (P)       NBC    4.9

11.       Dancing With The Stars Special-9/23                            (S)       ABC    4.7

11.       CRIMINAL MINDS                                                   (P)       CBS     4.7

13.       Brothers & Sisters                                                        (P)       ABC    4.6

14.       Simpsons                                                                      (P)       FOX    4.5

14.       Sunday Night NFL Pre-Kick                                                    NBC    4.5

14.       SURVIVOR: GABON                                     (P)       CBS     4.5

14.       Family Guy                                                                   (P)       FOX    4.5

18.       Fringe                                                                                       FOX    4.1

19.       HOW I MET YOUR MOTHER                                  (P)       CBS     4.0

19.       CSI: NY                                                                      (P)       CBS     4.0

 

 

*   *   *

 

Press Contacts:            

Ed Harrison                  323/575-4254              ed.harrison@cbs.com

 

Jeremy Murphy            212/975-4577              jeremy.murphy@cbs.com

 

 

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com