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08.04.2009

CBS PLACES FIRST IN VIEWERS AND REMAINS THE ONLY NETWORK TO INCREASE ITS SUMMER AUDIENCE

"The Big Bang Theory is the Week's Number One Scripted Program in Adults 18-49 and Adults 25-54

 

All Three Editions of "Big Brother 11" Post Week-to-Week Growth with Sunday Broadcast Hitting New Highs in Viewers and Key Demos

 

 

            CBS placed first in viewers for the sixth time in seven weeks, first in adults 25-54 (tie) for the fourth time in five weeks and remains the only network to increase its summer audience (+1% compared to last summer), according to Nielsen live plus same day and most current ratings for the week ending Aug. 2, week 45 of the 2008-2009 television year.

 

            CBS's scripted series continued their impressive summer performance as THE BIG BANG THEORY was the week's No. 1 scripted program in adults 18-49 and adults 25-54, while NCIS remained the No. 1 drama in viewers for the sixth consecutive week.

 

All three weekly editions of BIG BROTHER 11 posted week-to-week increases in viewers and key demographics with the Sunday edition hitting season highs in key measures.     

 

For the week in viewers:  CBS (6.24m), NBC (5.07m), FOX (4.76m) and ABC (4.44m).  Summer-to-date, CBS is first in viewers (6.91m), ahead of NBC (5.40m), FOX (5.21m) and ABC (4.86m). 

 

            For the week in households:  CBS (4.1/08), NBC (3.2/06) and ABC and FOX (2.9/05, each). Summer-to-date, CBS is first (4.6/08), ahead of NBC (3.5/06), FOX (3.2/06) and ABC (3.1/06). 

 

For the week in key demographics, CBS was tied for first in adults 25-54 (2.0/06, with FOX) and second in adults 18-49 (1.5/05).   Summer-to-date, CBS is tied for first in adults 25-54 (with FOX).  

 

 

 

CBS's Weekly Highlights: 

 

BIG BROTHER 11

 

              BIG BROTHER 11 TUESDAY was second in households (3.8/06), viewers (6.07m), adults 25-54 (2.6/07) and adults 18-49 (2.1/06).  Compared to last week, BIG BROTHER 11 TUESDAY was up +6% in households (from 3.6/06), +4% in adults 25-54 (from 2.5/07), +5% in adults 18-49 (from 2.0/06), +13% in adults 18-34 (1.7/06 from 1.5/05) and added +350,000 viewers (from 5.72m, +6%). 

 

BIG BROTHER 11 THURSDAY was first in households (4.1/08), viewers (6.46m), adults 25-54 (2.6/09), adults 18-49 (2.1/08) and adults 18-34 (1.7/07) for the fourth consecutive week.  Compared to last week, BIG BROTHER 11 THURSDAY was up +2% in households (from 4.0/08), +13% in adults 18-34 (from 1.5/06), even in both adults 25-54 and adults 18-49 and added +70,000 viewers (from 6.39m, +1%). 

 

BIG BROTHER 11 SUNDAY was first in households (4.2/08), viewers (6.77m), adults 25-54 (2.7/08), adults 18-49 (2.2/07) and second in adults 18-34 (1.6/06).  Compared to last week, BIG BROTHER 11 SUNDAY was up +14% in households (from 3.7/07), +8% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.0/07), even in adults 18-34 and added +690,000 viewers (from 6.08m, +11%). 

 

TWO AND A HALF MEN (R) was second in households (5.7/09), viewers (9.07m), adults 25-54 (3.6/09) and adults 18-49 (2.7/08).

 

THE BIG BANG THEORY (R) was second in households (5.2/08), viewers (8.48m), adults 25-54 (3.7/09) and adults 18-49 (2.8/08).  THE BIG BANG THEORY built on its lead-in in adults 18-49 and adults 25-54.

 

            NCIS (R) was first in households (6.4/11), viewers (9.73m), tied for second in adults 25-54 (2.7/08, with NBC).

  

THE MENTALIST (R) was first in households (5.8/10), viewers (8.73m), adults 25-54 (2.5/07) and adults 18-49 (1.9/06). 

 

            CBS top programs of the week:  #4 NCIS (R) (an average of 9.73m viewers), #5 60 MINUTES (R) (9.61m), #6 TWO AND A HALF MEN (R) (9.07m), #7 THE MENTALIST (R) (8.73m), #9 THE BIG BANG THEORY (R) (8.48m), #10 CSI: MIAMI (R) (8.13m), #12 CSI: CRIME SCENE INVESTIGATION (R) (7.82m), #18 BIG BROTHER 11 SUNDAY (6.77m), #19 CSI: NY (R) (6.65m), #20 COLD CASE (6.63m), #21 WITHOUT A TRACE (6.58m), #22 BIG BROTHER 11 THURSDAY (6.46m), #23 CRIMINAL MINDS (R) (6.43m) and #25 BIG BROTHER 11 TUESDAY (6.07m).


 

 Prime averages are based on the following hours of rated broadcasts in Week #45:

 

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #45 of 2008-09 Season (ending: 08/02/09)                                                                                           

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       8                      4.2       8                      -2%

NBC                3.2       6                      3.7       7                      -14%

ABC                2.9       5                      2.8       5                      +4%

FOX                2.9       5                      3.3       6                      -12%

                                                                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 6,239                           6,293                           -1%

NBC                5,070                           5,683                           -11%

ABC                4,437                           4,411                           +1%

FOX                4,760                           5,074                           -6%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.0       6                      2.0       6                      n.c.

NBC                1.7       5                      2.1       6                      -19%

ABC                1.6       5                      1.7       5                      -6%

FOX                2.0       6                      2.0       6                      n.c.

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.5       5                      1.5       5                      n.c.

NBC                1.3       4                      1.7       6                      -24%

ABC                1.3       4                      1.5       5                      -13%

FOX                1.8       6                      1.8       6                      n.c.

                                                                                                                                   

 


A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.9       4                      1.0       4                      -10%

NBC                0.9       4                      1.3       5                      -31%

ABC                1.1       4                      1.1       4                      n.c.

FOX                1.7       7                      1.6       6                      +6%

                                                                                                                       

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                

                                                                                               

SUMMER-TO-DATE RATINGS REPORT (05/25/08-08/02/09)                                                                                          

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.6       8                      4.6       8                      n.c.

NBC                3.5       6                      3.9       7                      -10%

ABC                3.1       6                      3.5       6                      -11%

FOX                3.2       6                      3.9       7                      -18%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 6,912                           6,831                           +1%

NBC                5,401                           6,024                           -10%

ABC                4,864                           5,383                           -10%

FOX                5,206                           6,234                           -16%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.2       6                      -5%

NBC                1.9       6                      2.2       6                      -14%

ABC                1.9       5                      2.1       6                      -10%

FOX                2.1       6                      2.5       7                      -16%

                                                                                                                       

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.5       5                      1.6       5                      -6%

NBC                1.6       5                      1.8       6                      -11%

ABC                1.6       5                      1.8       6                      -11%

FOX                1.9       6                      2.3       7                      -17%

                                                                                                                                               

 

 

 

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.9       3                      1.0       4                      -10%

NBC                1.1       4                      1.5       5                      -27%

ABC                1.3       5                      1.5       5                      -13%

FOX                1.8       7                      2.2       8                      -18%

                                               

National Nielsen Rank for Demographic: PER2+    for    7/27/2009  -  8/2/2009                      

 

                                                            `                                               Persons 2+ (000)

1.         America's Got Talent-Tuesday                                      NBC    13245

2.         America Got Talent-Wednesday 9PM                          NBC    11188

3.         The Bachelorette                                                                      ABC    10001

4.         NCIS                                                                           (R)       CBS     9731

5.         60 MINUTES                                                              (R)       CBS     9609

6.         TWO AND A HALF MEN                                         (R)       CBS     9065

7.         THE MENTALIST                                                      (R)       CBS     8733

8.         America Got Talent-Tuesday 8PM                               (R)       NBC    8559

9.         THE BIG BANG THEORY                                         (R)       CBS     8478

10.       CSI: MIAMI                                                                (R)       CBS     8131

11.       Bachelorette: After Rose                                               (S)       ABC    7986

12.       CSI                                                                              (R)       CBS     7820

13.       So You Think You Can Dance-Wednesday                              FOX    7810

14.       So You Think You Can Dance-Thursday                                  FOX    7595

15.       Law And Order: SVU                                                  (R)       NBC    7241

16.       Hell's Kitchen                                                                           FOX    7036

17.       Wipeout                                                                       (R)       ABC    6793

18.       BIG BROTHER 11-SUNDAY                                                CBS     6765

19.       CSI: NY                                                                      (R)       CBS     6651

20.       COLD CASE                                                              (R)       CBS     6627

                                               

National Nielsen Rank for Demographic: A2554    for    7/27/2009  -  8/2/2009                                              

 

                                                                                                            Adults 25-54 Rating

1.         America's Got Talent-Tuesday                                      NBC    4.2

2.         The Bachelorette                                                                      ABC    3.8

3.         THE BIG BANG THEORY                                         (R)       CBS     3.7

3.         Hell's Kitchen                                                                           FOX    3.7

5.         America Got Talent-Wednesday 9PM                          NBC    3.6

5.         TWO AND A HALF MEN                                         (R)       CBS     3.6

7.         So You Think You Can Dance-Wednesday                              FOX    3.3

8.         Bachelorette: After Rose                                               (S)       ABC    3.0


9.         So You Think You Can Dance-Thursday                                  FOX    2.9

10.       BIG BROTHER 11-SUNDAY                                                CBS     2.7

10.       America Got Talent-Tuesday 8PM                               (R)       NBC    2.7

10.       NCIS                                                                           (R)       CBS     2.7

13.       BIG BROTHER 11-THURSDAY                                            CBS     2.6

13.       Dating In The Dark                                                                   ABC    2.6

13.       BIG BROTHER 11-TUESDAY                                               CBS     2.6

13.       Law And Order: SVU                                                  (R)       NBC    2.6

17.       CSI: MIAMI                                                                (R)       CBS     2.5

17.       THE MENTALIST                                                      (R)       CBS     2.5

17.       Wipeout                                                                       (R)       ABC    2.5

20.       Family Guy                                                                   (R)       FOX    2.2

National Nielsen Rank for Demographic: A1849    for    7/27/2009  -  8/2/2009                      

 

                                                                                                            Adults 18-49 Rating

1.         America's Got Talent-Tuesday                                      NBC    3.5

1.         The Bachelorette                                                                      ABC    3.5

3.         Hell's Kitchen                                                                           FOX    3.4

4.         So You Think You Can Dance-Wednesday                              FOX    3.0

5.         THE BIG BANG THEORY                                         (R)       CBS     2.9

6.         Bachelorette: After Rose                                               (S)       ABC    2.8

6.         America Got Talent-Wednesday 9PM                          NBC    2.8

8.         TWO AND A HALF MEN                                         (R)       CBS     2.7

9.         So You Think You Can Dance-Thursday                                  FOX    2.6

10.       Dating In The Dark                                                                   ABC    2.4

11.       Family Guy                                                                   (R)       FOX    2.2

11.       Wipeout                                                                       (R)       ABC    2.2

11.       America Got Talent-Tuesday 8PM                               (R)       NBC    2.2

11.       BIG BROTHER 11-SUNDAY                                                CBS     2.2

15.       Law And Order: SVU                                                  (R)       NBC    2.1

15.       BIG BROTHER 11-TUESDAY                                               CBS     2.1

15.       Simpsons-Sunday 9:30PM                                           (R)       FOX    2.1

15.       BIG BROTHER 11-THURSDAY                                            CBS     2.1

19.       CSI: MIAMI                                                                (R)       CBS     2.0

20.       Simpsons-Sunday 8:30PM                                           (R)(P)  FOX    1.9

20.       THE MENTALIST                                                      (R)       CBS     1.9

20.       More To Love                                                              (P)       FOX    1.9