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10.20.2009

CBS's 2009-2010 WINNING STREAK CONTINUES

Network Places First in Viewers and Adults 25-54 for the Fourth Straight Week and First in Adults 18-49 for the Second Consecutive Week

  

CBS Has 7 of the Top 10 Programs Including the Top 6 Scripted Series

  

"NCIS" and "NCIS:  LOS ANGELES" Are the  #1 Show and #1 New Show, Respectively, For The Fourth Consecutive Week

 

This Marks the First Time the Same Network Has Had the Same #1 Show and #1 New Show for the First Four Weeks of the Season Since Fall 1998

  

"The Big Bang Theory" Is Top Comedy in Adults 18-49 and Adults 25-54

  

"Survivor: Samoa" and "The Amazing Race" Hit Season High Audience Deliveries

  

"CSI," "The Mentalist," "Numb3rs" and "Three Rivers" All Post

Week-to-Week Growth

  

CBS extended its new season winning streak to four weeks in viewers and adults 25-54 and placed first in adults 18-49 for the second consecutive week, according to Nielsen live plus same day ratings for the week ending Oct. 18, week four of the 2009-2010 television season.

 

CBS dominated the weekly viewer rankings with seven of the Top 10 programs including the top six scripted series:  NCIS (#1 for the fourth straight week), NCIS: LOS ANGELES (#4), CSI (#5), THE MENTALIST (#6), TWO AND A HALF MEN (#8) and CRIMINAL MINDS (#10).

 

NCIS and NCIS:  LOS ANGELES were the number one show and number one new show for the fourth consecutive week marking the first time the same network has had the same #1 show and #1 new show for the first four weeks of the season since fall 1998 (NBC's "E.R." and "Jesse").

 

 

THE BIG BANG THEORY was the Number One comedy in adults 18-49 and adults 25-54 (tied with TWO AND A HALF MEN), SURVIVOR: SAMOA and THE AMAZING RACE hit new season high audience deliveries and CSI, THE MENTALIST, NUMB3RS and THREE RIVERS all posted week-to-week growth.

 

For the week in viewers:  CBS (11.88m), ABC (9.03m), FOX (8.14m) and NBC (7.41m). Season-to-date, CBS is first in viewers (12.40m), ahead of ABC (9.97m), FOX (7.96m) and NBC (7.84m).   

 

For the week in key demographics, CBS was first in both adults 25-54 (4.1/10) and adults 18-49 (3.2/09).  CBS was first in adults 25-54 for the fourth consecutive week, first in adults 18-49 for the second straight week.  Compared to the same week last year, CBS was up +3% in both households and viewers, even in both adults 25-54 and adults 18-49.   Season-to-date, CBS is first in adults 25-54 and adults 18-49.

 

For the week in households:  CBS (7.5/12), ABC (5.8/10), FOX (4.8/08) and NBC (4.7/08).  Season-to-date, CBS is first (7.7/13), ahead of ABC (6.4/11), NBC (4.9/08) and FOX (4.7/08). 

 

CBS's Weekly Highlights:

 

            -- Monday, CBS won adults 25-54 (4.9/11), adults 18-49 (4.1/10), was second in households (7.3/11), viewers (11.68m) and adults 18-34 (2.9/08). Compared to last week, CBS was up +3% in viewers (from 11.32m), +4% in both adults 25-54 (from 4.7/11) and adults 18-34 (from 2.8/07), +5% in adults 18-49 (from 3.9/09) and even in households. 

 

 HOW I MET YOUR MOTHER (5.4/08, 8.56m) was second in adults 18-49 (3.6/09) and adults 18-34 (3.2/09).  Compared to last week, HOW I MET YOUR MOTHER was up +2% in households (from 5.3/08), +3% in adults 25-54 (4.0/09 from 3.9/09), +6% in adults 18-49 (from 3.4/09), +10% in adults 18-34 (from 2.9/08) and added +480,000 viewers (from 8.08m, +6%). 

  

 ACCIDENTALLY ON PURPOSE was up +2% in households (4.8/07 from 4.7/07), +6% in adults 25-54 (3.6/08 from 3.4/07), +7% in adults 18-49 (3.0/07 from 2.8/07), +21% in adults 18-34 (2.3/06 from 1.9/05) and added +560,000 viewers (7.73m from 7.17m, +8%) compared to last week. 

  

 TWO AND A HALF MEN was first in adults 25-54 (6.0/13), adults 18-49 (4.8/11), adults 18-34 (3.1/08), second behind ABC in both households (8.7/13) and viewers (14.17m) at 9PM.  Compared to last week, TWO AND A HALF MEN was up +4% in households (from 8.4/12), +9% in both adults 25-54 (from 5.5/12) and adults 18-49 (from 4.4/10), +15% in adults 18-34 (from 2.7/07) and added +870,000 viewers (from 13.30m, +7%). 

  

 THE BIG BANG THEORY was first in adults 25-54 (6.0/13), adults 18-49 (5.0/12), adults 18-34 (3.4/09), second in both households (8.0/12) and viewers (13.07m).  THE BIG BANG THEORY built on its TWO AND A HALF MEN lead-in by +4% in adults 18-49, +10% in adults 18-34 and retained 100% of its adults 25-54 lead-in.  THE BIG BANG THEORY was up +3% in households (from 7.8/12), +7% in adults 25-54 (from 5.6/12), +6% in adults 18-49 (from 4.7/11), +3% in adults 18-34 (from 3.3/09) and added +550,000 viewers (from 12.52m, +4%) compared to last week. 

  

 CSI: MIAMI was first in households (8.5/14), viewers (13.27m), adults 25-54 (5.0/12), adults 18-49 (4.0/11) and adults 18-34 (2.7/08).  CSI: MIAMI was up +2% in adults 25-54 (from 4.9/12), +3% in adults 18-49 (from 3.9/10) compared to last week. 

 

-- CBS was first in households (10.4/17), viewers (16.47m), adults 25-54 (5.0/12) for the fourth consecutive Tuesday and second in adults 18-49 (3.6/10, -0.2 behind FOX's "Hell's Kitchen" finale).  CBS won every half-hour in viewers and adults 25-54 Tuesday, also for the fourth consecutive week. 

 

 NCIS won its time slot in households (12.9/20), viewers (21.04m), adults 25-54 (6.4/16) and adults 18-49 (4.5/13) for the fourth consecutive week.  Compared to last week, NCIS was up +7% in adults 25-54 (from 6.0/15), +5% in adults 18-49 (from 4.3/12) and added +340,000 viewers (from 20.70m, +2%).

 

 NCIS: LOS ANGELES was first in households (9.7/15), viewers (15.38m) and adults 25-54 (4.8/11) - all for the fourth consecutive week - and averaged a 3.5/09 in adults 18-49. 

 

 THE GOOD WIFE was first in households (8.7/15), viewers (12.98m), adults 25-54 (3.8/10) and adults 18-49 (2.8/08) for the fourth consecutive week. 

 

-- Wednesday, CBS was first in households (7.3/12), viewers (11.42m), adults 25-54 (4.0/10) and tied for first in adults 18-49 (3.1/09, with FOX).  CBS placed first in these measures every Wednesday this season. 

 

 THE NEW ADVENTURES OF OLD CHRISTINE was tied for first in adults 25-54 (2.8/08, with FOX), second in both households (4.6/08) and adults 18-49 (2.1/07), third in viewers (6.99m).  Compared to last week, THE NEW ADVENTURES OF OLD CHRISTINE was up +2% in households (from 4.5/08), +8% in adults 25-54 (from 2.6/07), +11% in adults 18-49 (from 1.9/06) and added +130,000 viewers (from 6.86m, +2%).  These were THE NEW ADVENTURES OF OLD CHRISTINE's best deliveries in these measures since its season premiere (Sept. 23, 2009). 

  

 GARY UNMARRIED (4.4/07, 6.91m) was first in adults 25-54 (3.0/08), second in adults 18-49 (2.3/07), tied for second in households (with FOX).  Compared to last week, GARY UNMARRIED was up +2% in households (from 4.3/07), +7% in adults 25-54 (from 2.8/07), +5% in adults 18-49 (from 2.2/06) and added 70,000 viewers (from 6.84m, +1%).  This was GARY UNMARRIED's best households delivery since May 6, 2009, best adults 25-54 since March 18, 2009, best adults 18-49 since Sept. 23, 2009 and best viewers total since Apr. 8, 2009.

  

 CRIMINAL MINDS was first in households (8.5/13), viewers (13.92m), adults 25-54 (4.8/12) and adults 18-49 (3.8/10) for the fourth consecutive week.  Compared to last week, CRIMINAL MINDS was up +6% in adults 18-49 (from 3.6/09).  CRIMINAL MINDS was the night's #1 program in viewers, adults 25-54 and adults 18-49 for the fourth straight week.  

  

 CSI: NY was first in households (8.8/15), viewers (13.40m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09) for the fourth consecutive week.

  

 SURVIVOR: SAMOA was first in households (7.0/11), viewers (11.78m), adults 25-54 (4.5/12) and adults 18-49 (3.5/10) for the third consecutive week. This is SURVIVOR: SAMOA's largest audience this season.  Compared to last week, SURVIVOR: SAMOA was up +3% in adults 18-49 (from 3.4/10), even in both households and adults 25-54 and added +90,000 viewers (from 11.69m, +1%). 

  

 CSI: CRIME SCENE INVESTIGATION was first in households (9.7/15), viewers (15.38m), second in adults 25-54 (5.0/12) and adults 18-49 (3.6/09). Compared to last week, CSI was up +4% in both households (from 9.3/14) and adults 25-54 (from 4.8/11), +3% in adults 18-49 (from 3.5/09) and added +480,000 viewers (from 14.90m, +3%). 

 

 THE MENTALIST was first in households (9.7/16), viewers (15.08m), adults 25-54 (4.8/12) and second in adults 18-49 (3.5/10).  Compared to last week, THE MENTALIST was up +3% in households (from 9.4/16), +4% in adults 25-54 (from 4.6/12), +6% in adults 18-49 (from 3.3/09) and added +380,000 viewers (from 14.70m, +3%). 

   

 NUMB3RS was second in households (5.1/09) and viewers (8.01m).  Compared to last week, NUMB3RS was up +4% in both households (from 4.9/09) and adults 25-54 (2.4/07 from 2.3/06), +13% in adults 18-49 (1.8/06 from 1.6/05) and added +670,000 viewers (from 7.34m, +9%). 

   

 THE AMAZING RACE 15 (9:15-10:15PM) delivered a 6.4/10 in households, 10.92m viewers, 4.1/09 in adults 25-54, 3.3/08 in adults 18-49 and 2.0/05 in adults 18-34.  This was a season-high for THE AMAZING RACE 15 in both households and viewers, best delivery in adults 25-54, adults 18-49 and adults 18-34 since the two-hour season premiere on September 27, 2009. 

  

 THREE RIVERS (10:15-11:15PM) posted a 5.0/09 in households, 7.83m in viewers, 2.4/06 in adults 25-54 and 1.9/05 in adults 18-49 at 10PM.  Compared to last week (with a 9:43PM start time), THREE RIVERS was up +6% in households (from 4.7/07), +4% in adults 25-54 (from 2.3/05), +12% in adults 18-49 (from 1.7/04) and added +500,000 viewers (from 7.33m, +7%). 

 

CBS top programs of the week:  #1 NCIS (an average of 21.04m viewers), #4 NCIS: LOS ANGELES (15.384m), #5 CSI: CRIME SCENE INVESTIGATION (15.376m), #6 THE MENTALIST (15.08m), #7 60 MINUTES (14.32m), #8 TWO AND A HALF MEN (14.17m), #10 CRIMINAL MINDS (13.92m), #14 CSI: NY (13.40m), #15 CSI: MIAMI (13.27m), #16 THE BIG BANG THEORY (13.07m), #17 THE GOOD WIFE (12.98m), #19 SURVIVOR: SAMOA (11.78m) and #20 THE AMAZING RACE (10.92m). 

 

Prime averages are based on the following hours of rated broadcasts in Week #4:

 

CBS - 22 hours

NBC - 21.5 hours

ABC - 22 hours

FOX - 17 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #4 of 2009-10 Season (ending: 10/18/09)                                                                                             

                                                                                               

                        2009-10                       2008-09                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.5       12                    7.3       12                    +3%

NBC                4.7       8                      4.6       7                      +2%

ABC                5.8       10                    5.9       10                    -2%

FOX                4.8       8                      4.2       7                      +14%  

 

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,878                         11,489                         +3%

NBC                7,414                           7,220                           +3%

ABC                9,033                           9,163                           -1%

FOX                8,139                           6,734                           +21%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    4.1       10                    n.c.

NBC                2.9       7                      3.0       8                      -3%

ABC                3.2       8                      3.3       8                      -3%

FOX                3.3       8                      2.7       7                      +22%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.2       9                      3.2       9                      n.c.

NBC                2.6       7                      2.7       7                      -4%

ABC                2.6       7                      2.8       8                      -7%

FOX                3.1       9                      2.5       7                      +24%

 

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       7                      2.1       6                      n.c.

NBC                2.2       7                      2.3       7                      -4%

ABC                2.0       6                      2.2       7                      -9%

FOX                2.9       9                      2.4       7                      +21%

                                                                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/21/09-10/18/09)                                                                                           

                        2009-10                       2008-09                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.7       13                    7.5       12                    +3%

NBC                4.9       8                      5.1       8                      -4%

ABC                6.4       11                    6.9       11                    -7%

FOX                4.7       8                      4.7       7                      n.c.

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 12,395                         11,910                         +4%

NBC                7,839                           8,126                           -4%

ABC                9,974                           10,652                         -6%

FOX                7,963                           7,590                           +5%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.3       11                    4.4       11                    -2%

NBC                3.2       8                      3.5       9                      -9%

ABC                3.6       9                      4.0       10                    -10%

FOX                3.4       8                      3.1       8                      +10%

                                                                                                                       

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.4       9                      3.4       9                      n.c.

NBC                2.8       8                      3.1       8                      -10%

ABC                3.0       8                      3.3       9                      -9%

FOX                3.2       9                      2.9       8                      +10%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.2       7                      2.3       7                      -4%

NBC                2.4       7                      2.8       8                      -14%

ABC                2.4       7                      2.7       8                      -11%

FOX                3.2       10                    2.7       8                      +19%

 

                                               

National Nielsen Rank for Demographic: PER2+    for    10/12/2009 - 10/18/2009                                          

 

                                                                                                            Persons 2+ (000)

1.         NCIS                                                                                       CBS     21035

2.         NBC Sunday Night Football                 Bears vs. Falcons         NBC    18170

3.         Dancing With The Stars                                                            ABC    16789

4.         NCIS: LOS ANGELES                                                           CBS     15384

5.         CSI                                                                                          CBS     15376

6.         THE MENTALIST                                                                  CBS     15080

7.         60 MINUTES                                                                          CBS     14317

8.         TWO AND A HALF MEN                                                     CBS     14174

9.         Dancing With The Stars Results                                                ABC    13955

10.       CRIMINAL MINDS                                                               CBS     13917

11.       Grey's Anatomy-Thursday 9PM                                               ABC    13786

12.       Desperate Housewives                                                 ABC    13677

13.       House                                                                                      FOX    13498

14.       CSI: NY                                                                                  CBS     13402

15.       CSI: MIAMI                                                                            CBS     13273

16.       THE BIG BANG THEORY                                                     CBS     13068

17.       THE GOOD WIFE                                                                  CBS     12978

18.       Sunday Night NFL Pre-Kick                                                    NBC    12003

19.       SURVIVOR: SAMOA                                                            CBS     11779

20.       AMAZING RACE 15                                                              CBS     10923

                                               

 

National Nielsen Rank for Demographic: A25-54    for    10/12/2009 - 10/18/2009                                         

 

                                                                                                            Adults 25-54 Rating

1.         NBC Sunday Night Football                 Bears vs. Falcons         NBC    7.9

2.         NCIS                                                                                       CBS     6.4

3.         THE BIG BANG THEORY                                                     CBS     6.0

3.         TWO AND A HALF MEN                                                     CBS     6.0

5.         House                                                                                      FOX    5.7

6.         Grey's Anatomy-Thursday 9PM                                               ABC    5.6

7.         Desperate Housewives                                                 ABC    5.5

8.         Sunday Night NFL Pre-Kick                                                    NBC    5.1

9.         CSI                                                                                          CBS     5.0

9.         CSI: MIAMI                                                                            CBS     5.0

11.       CRIMINAL MINDS                                                               CBS     4.8

11.       NCIS: LOS ANGELES                                                           CBS     4.8

11.       THE MENTALIST                                                                  CBS     4.8

14.       Dancing With The Stars                                                            ABC    4.6

15.       SURVIVOR: SAMOA                                                            CBS     4.5

16.       60 MINUTES                                                                          CBS     4.4

17.       Private Practice                                                                        ABC    4.3

18.       CSI: NY                                                                                  CBS     4.2

18.       Hell's Kitchen                                                                           FOX    4.2

18.       Modern Family                                                             ABC    4.2      

                                               

National Nielsen Rank for Demographic: A18-49    for    10/12/2009 - 10/18/2009                                         

                                                                                                            Adults 18-49 Rating

1.         NBC Sunday Night Football                 Bears vs. Falcons         NBC    7.2

2.         House                                                                                      FOX    5.2

3.         THE BIG BANG THEORY                                                     CBS     5.0

3.         Grey's Anatomy-Thursday 9PM                                               ABC    5.0

5.         TWO AND A HALF MEN                                                     CBS     4.8

6.         Desperate Housewives                                                 ABC    4.6

7.         NCIS                                                                                       CBS     4.5

7.         Sunday Night NFL Pre-Kick                                                    NBC    4.5

9.         Family Guy                                                                               FOX    4.2

10.       Simpsons                                                                                  FOX    4.1

10.       The Office                                                                                NBC    4.1

12.       CSI: MIAMI                                                                            CBS     4.0

13.       CRIMINAL MINDS                                                               CBS     3.8

13.       Private Practice                                                                        ABC    3.8

13.       Hell's Kitchen                                                                           FOX    3.8

13.       Cleveland                                                                                 FOX    3.8

17.       HOW I  MET YOUR MOTHER                                             CBS     3.6

17.       CSI                                                                                          CBS     3.6

17.       Modern Family                                                             ABC    3.6

17.       Dancing With The Stars                                                            ABC    3.6

 

 

*  *  *

 

Press Contacts:            

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Kabi Jorgensen             212-975-4305             kabi.jorgensen@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com