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10.05.2010

CBS OPENS THE SEASON 2 FOR 2

Back-to-Back Wins Mark the First Time CBS Has Won the First Two Weeks of the Season in Viewers and Demos Since the Advent of People Meters in 1987

  

For the Second Straight Week, CBS Posts Year-to-Year Growth in Viewers, Adults 18-49 and Adults 25-54

  

CBS Continues to Have the Top Five New Shows in Viewers and Top Three in Adults 18-49

  

CBS has Five of the Week's Top 10 Programs

  

CBS has the Season's Top Eight Scripted Programs

  

"The Good Wife" Premieres with a Time Period Win; "CSI: Miami" Premiere Boosts New Sunday Time Period

 

            CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week of the new season, marking the first time the Network has won back-to-back weeks in all measures to start a season since the advent of people meters in 1987, according to Nielsen live plus same day ratings for the week ending Oct. 3, week two of the 2010-2011 television season.

 

            And, for the second straight week, CBS posted year growth in all key measures:  up +5% in both viewers (11.85m from 11.34m) and adults 25-54 (4.0/11 from 3.8/10), +7% in adults 18-49 (3.1/09 from 2.9/08) and +17% in adults 18-34 (2.1/07 from 1.8/06) versus the same week last year.

 

            CBS continues to have the season's top five new series in viewers (HAWAII FIVE-0, BLUE BLOODS, MIKE & MOLLY, $#*! MY DAD SAYS and THE DEFENDERS) and the top three new series in adults 18-49 (HAWAII FIVE-0, MIKE & MOLLY and $#*! MY DAD SAYS).

 

            CBS had five of the top 10 programs of the week: NCIS (#3); NCIS: LOS ANGELES (#5); THE MENTALIST (#7); CRIMINAL MINDS (#8) and TWO AND A HALF MEN (#9).  For the season, CBS has the top eight scripted programs: NCIS; NCIS: LOS ANGELES; THE MENTALIST; CRIMINAL MINDS; TWO AND A HALF MEN; CSI: CRIME SCENE INVESTIGATION; THE BIG BANG THEORY and HAWAII FIVE-0.

 

            For the week in viewers, CBS (11.85m) is ahead of ABC (9.16m), NBC (8.13m) and FOX (7.02m). 

 

            For the week in key demographics, CBS was first in adults 25-54 (4.0/11) and adults 18-49 (3.1/09).  CBS won its second consecutive week in both adults 25-54 and adults 18-49.  Compared to the same week last year, CBS was up +5% in both viewers and adults 25-54, and +7% in adults 18-49.  CBS was the only broadcast network to post gains in adults 18-49.

 

            For the week in households: CBS (7.2/12), ABC (5.8/10), NBC (5.1/09) and FOX (4.2/07). 

 

CBS's Weekly Highlights:

 

 HOW I MET YOUR MOTHER (5.3/08, 9.00m) was first in adults 18-34 (3.9/12) and second in both adults 25-54 (4.2/11) and adults 18-49 (3.9/11).  Compared to last week's season premiere, HOW I MET YOUR MOTHER was up +5% in adults 25-54 (from 4.0/10), +8% in adults 18-49 (from 3.6/10), +11% in adults 18-34 (from 3.5/11), even in households and added +210,000 viewers (from 8.79m, +2%). 

  

 TWO AND A HALF MEN was second in households (8.5/13), viewers (13.92m), adults 25-54 (5.8/13) and adults 18-49 (4.8/12).  TWO AND A HALF MEN was the night's #1 scripted program in households, viewers, adults 25-54 and adults 18-49. 

 

 MIKE AND MOLLY was second in households (6.9/10), viewers (11.12m), adults 25-54 (4.7/10) and adults 18-49 (3.7/09). 

  

 HAWAII FIVE-0 was first in households (8.1/13), viewers (12.72m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10) for the second consecutive week.

 

-- Tuesday, CBS was first in households (9.9/16), viewers (16.03m), adults 25-54 (4.6/12) and second in adults 18-49 (3.4/09).  This was CBS's second consecutive Tuesday win in households, viewers and adults 25-54. 

 

 NCIS was first in households (11.5/18) and viewers (19.15m) and second in adults 25-54 (5.4/14) and adults 18-49 (4.1/12).  Compared to last week's season premiere, NCIS was up +2% in adults 18-49 (4.0/12). 

 

 NCIS: LOS ANGELES was second in households (10.0/16), viewers (16.51m), adults 25-54 (5.0/12, -0.2 behind ABC) and adults 18-49 (3.7/10, -0.1 behind ABC).  Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +4% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +750,000 viewers (from 15.76m, +5%). 

  

 THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.84m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07).  Compared to the season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.23m viewers (from 10.61m, +21%). 

 

-- On Wednesday, CBS was first in households (7.5/13), viewers (12.41m), adults 25-54 (4.3/12) and adults 18-49 (3.2/10). 

 

 SURVIVOR: NICARAGUA was first in households (7.1/12), viewers (12.26m), adults 25-54 (4.7/13) and adults 18-49 (3.5/11).  CBS swept this time slot for the third consecutive week. 

  

 CRIMINAL MINDS was first in households (8.9/14), viewers (14.57m) and adults 25-54 (4.8/12); it was second in adults 18-49 (3.6/10, -0.1 behind ABC).  CRIMINAL MINDS was Wednesday's #1 program in viewers.

 

-- On Thursday, CBS was first in households (8.2/14), viewers (13.27m), adults 25-54 (4.3/12) and adults 18-49 (3.3/10).  CBS won the first two Thursdays of the season in these measures for the first time since 2007. 

 

 THE BIG BANG THEORY was first in households (7.6/13), viewers (13.06m), adults 25-54 (5.4/16), adults 18-49 (4.4/14) and adults 18-34 (3.1/11) for the second week this season.

  

 $#*! MY DAD SAYS was first in households (6.3/11), viewers (10.43m), adults 25-54 (4.2/11) and adults 18-49 (3.3/10) for the second consecutive week. 

  

 CSI: CRIME SCENE INVESTIGATION was first in households (8.3/13) and viewers (13.41m), and second in adults 25-54 (4.1/10), posting a 3.1/08 in adults 18-49.

  

 THE MENTALIST was first in households (9.2/16), viewers (14.65m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).  THE MENTALIST swept its time period for the second straight week this season. 

 

-- On Friday, CBS was first in households (5.7/11), viewers (8.99m), adults 25-54 (2.3/08) and adults 18-49 (1.6/06).  CBS was first on Friday for the second consecutive week in these measures. 

  

 CSI: NY was first in households (6.2/11), viewers (9.70m), adults 25-54 (2.5/08) and adults 18-49 (1.7/06). 

  

 BLUE BLOODS was first in households (7.1/14), viewers (11.32m), adults 25-54 (2.7/09) and adults 18-49 (2.0/07).  BLUE BLOODS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49 for the second consecutive week. 

 

-- CBS, with HOME DEPOT PRIME COLLEGE FOOTBALL "Florida Gators at Alabama Crimson Tide" (S), was first in households, viewers, key men and key adult demographics from 8:00-11:00 PM on Saturday.  From 8:00-11:00 PM, CBS posted the network's best Saturday primetime delivery in viewers since April 3, 2010 (NCAA FINAL FOUR SATURDAY), in households, viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and men 18-34.

 

 HOME DEPOT PRIME COLLEGE FOOTBALL scored a 5.0/10 in households with 8.60m viewers, 3.2/10 in adults 25-54, 2.9/10 in adults 18-49, 2.6/11 in adults 18-34, 4.2/13 in men 25-54, 3.8/13 in men 18-49 and 3.3/13 in men 18-34 from 8:00-11:16 PM.

 THE AMAZING RACE 17 was second in households (6.2/10), viewers (10.67m) and adults 25-54 (4.3/10), posting a 3.4/09 in adults 18-49 (3.4/09).  Compared to the same night last year, THE AMAZING RACE 17 was up +7% in households, +19% in adults 25-54 and +21% in adults 18-49.  

  

 UNDERCOVER BOSS was up +10% in households (7.7/12 from 7.0/12), +9% in adults 25-54 (5.1/11 from 4.7/12), +5% in adults 18-49 (4.0/10 from 3.8/10) and added +1.87m viewers (13.41m from 11.54m, +16%) versus its premiere.  Compared to the same night last year ("Three Rivers" (P)), UNDERCOVER BOSS was up +38% in households, +96% in adults 25-54 and +111% in adults 18-49.  

 

 CSI: MIAMI (P) was second in households (7.3/12), viewers (11.75m), adults 25-54 (4.0/10) and adults 18-49 (3.2/08).  Compared to last year's time period premiere ("Cold Case" at 10:14PM on 9/27/09), CSI: MIAMI was up +20% in households (from 6.1/11), +48% in adults 25-54 (from 2.7/07), +52% in adults 18-49 (from 2.1/06) and added +2.55m viewers (from 9.20m, +28%).  Compared to the same night last year ("Cold Case"), CSI: MIAMI was up +14% in households, +29% in adults 25-54 and +45% in adults 18-49.  

 

Top CBS programs of the week:  #3 NCIS (19.15m), #5 NCIS: LOS ANGELES (16.51m), #7 THE MENTALIST (14.65m), #8 CRIMINAL MINDS (14.57m), #9 TWO AND A HALF MEN (13.92m), #11 UNDERCOVER BOSS (13.41m), #12 CSI: CRIME SCENE INVESTIGATION (13.41m), #14 THE BIG BANG THEORY (13.06m), #15 THE GOOD WIFE (P) (12.84m), #16 HAWAII FIVE-0 (12.72m), #18 SURVIVOR: NICARAGUA (12.262m), #19 60 MINUTES (12.258m), #22 CSI: MIAMI (P) (11.75m),  #23 BLUE BLOODS (11.32m), #24 MIKE & MOLLY (11.12m), #28 THE AMAZING RACE 17 (10.67m) and #30 $#*! MY DAD SAYS (10.43m).

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #2 of 2010-11 Season (ending: 10/03/10)

                                                                                               

                        2010-11                      

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 7.2       12                   

NBC                5.1       9                     

ABC                5.8       10                   

FOX                4.2       7                     

                                                                                                                                   

VIEWERS                                                      

                        (000)                           

CBS                 11,854                        

NBC                8,133                          

ABC                9,155                          

FOX                7,015                          

 

                                   

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 4.0       11                   

NBC                3.2       9                     

ABC                3.2       9                     

FOX                3.0       8                                                                                                                                                                                             

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.1       9                     

NBC                2.7       8                     

ABC                2.6       8                     

FOX                2.8       8                                                                                                                                                                                                                                                         

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 2.1       7                     

NBC                2.2       7                     

ABC                2.0       7                     

FOX                2.6       9                     

                                                                                               

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/20/10-10/03/10)                                                                                           

                        2010-11                                                          

HOUSEHOLDS                                                         

                        Rtg       Sh                   

CBS                 7.5       13                   

NBC                5.1       9                     

ABC                6.0       10                   

FOX                4.0       7                     

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                           

CBS                 12,176                        

NBC                8,144                          

ABC                9,369                          

FOX                6,765                          

 

 

                                                                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 4.1       11                   

NBC                3.2       9                     

ABC                3.3       9                     

FOX                2.8       7                     

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.2       9                     

NBC                2.8       8                     

ABC                2.7       8                     

FOX                2.7       8                     

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 2.2       7                     

NBC                2.3       8                     

ABC                2.2       7                     

FOX                2.6       9                     

 

 

*   *   *

 

Press Contacts:            

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com

 

 

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com