Press Release < back to list
01.31.2011

CBS's HALLMARK HALL OF FAME PRESENTATION OF "THE LOST VALENTINE" ATTRACTS LARGEST HALLMARK AUDIENCE IN FOUR YEARS

"The Lost Valentine" Also Delivers Highest Adult 18-49

And Adult 25-54 Ratings in Three Years

 

CBS's HALLMARK HALL OF FAME presentation of "The Lost Valentine" won its time period in viewers with the largest audience for a Hallmark movie in four years, according to Nielsen preliminary live plus same day ratings for Sunday, Jan. 30.

 

From 9:00-11:00 PM, HALLMARK HALL OF FAME's "The Lost Valentine" was first in households (9.2/15) and viewers (14.53m) and placed second in both adults 25-54 (3.4/08) and adults 18-49 (2.3/06). 

 

 Compared to last November's HALLMARK HALL OF FAME ("November Christmas"), CBS was up +11% in households (from 8.3/13), +6% in adults 25-54 (from 3.2/07), +10% in adults 18-49 (from 2.1/05) and added +1.04m viewers (from 13.49m, +8%). 

 

"The Lost Valentine" posted the best HALLMARK HALL OF FAME delivery in viewers since Jan. 28, 2007 ("Valley of Light"), and in both adults 25-54 and adults 18-49 since Dec. 7, 2008 ("Front of the Class").

  

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Press Contacts:            

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com