Press Release back to list
10.04.2011

UPDATED: CBS DOMINATES WEEK TWO IN VIEWERS, A18-49 AND A25-54; NETWORKS POSTS YR-TO-YR GAINS

 

 

CBS WINS THE WEEK BY SUBSTANTIAL MARGINS IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

 

CBS Tops its Nearest Competitor(s) By 3.6 Million Viewers and +0.4 Rating Point in Adults 18-49; Tops Other Networks by Nearly 5 Million or More Viewers

 

Gap Between CBS and Rest of the Networks Widens Year Over Year

 

CBS Posts Year-to-Year Gains in Viewers, Adults 25-54 and Adults 18-49

 

CBS is First Season-to-Date in Viewers, Adults 18-49 and Adults 25-54

 

For the Second Consecutive Week, CBS Has the Most Programs in the Top 10 Among Adults 18-49

 

With 6 of the Top 10 Programs in Adults 18-49, CBS is the First Network Since 2003  to Dominate the Second Week of the Season in This Measure   

 

CBS Has the Top Seven Dramas and Three of the Top Five Dramas in Adults 18--49

 

CBS Has Six of the Top 10 Programs in Viewers – More Than Other

Networks Combined

 

"Person of Interest" and "Unforgettable" are the Week's Top Two New Programs

 

"2 Broke Girls" is the #1 New Comedy in Viewers and the #1 New Series in Adults 18-49

 

"Two and a Half Men" is the Week's #1 Program in Viewers, and #1 Scripted Program in Adults 18-49

 

"NCIS" is the #1 Drama in Viewers and Adults 18-49, Topping "Glee" in Adults By its Largest Margin To Date

 

CBS Places First  the 10:00 PM Time Period in Adults 18-49 Four Out of Five Weeknights; CBS Wins Monday Through Friday in Viewers and Key Demos

 

 CBS dominated the second week of the season in viewers, adults 18-49 and adults 25-54, led by the Network's new and returning hit comedies and dramas, according to Nielsen live plus same day ratings for the week ending Oct. 2.

 

CBS won the week in viewers with an advantage of nearly +3.6 million viewers over its closest competitor (ABC), by +0.4 in adults 18-49 over second place FOX and by +1.0 in adults 25-54 over second place FOX, separating itself even further from its competitors compared to the same week last year when CBS led in viewers by +2.7m, in adults 18-49 by +0.3 and in adults 25-54 by +0.8.

 

The Network was up +3% in viewers and adults 18-49 and +2% in adults 25-54 compared to the same week last year.  Through the first two weeks of the season, CBS is first in viewers, adults 18-49 (tie) and adults 25-54.

 

For the second consecutive week, CBS had the most programs in the top 10 among adults 18-49 with TWO AND A HALF MEN (#2), THE BIG BANG THEORY (#5), MIKE & MOLLY (#6), 2 BROKE  GIRLS (#7), HOW I MET YOUR MOTHER (#8) and NCIS (#10).

 

This marks the first time any network has dominated the top 10 in week two in adults 18-49 since 2003.

 

Among dramas, CBS had the top seven in viewers led by NCIS (#1), NCIS: LOS ANGELES (#2), THE MENTALIST (#3), CRIMINAL MINDS (#4), PERSON OF INTEREST (#5), UNFORGETTABLE (#6) and CSI: CRIME SCENE INVESTIGATION (#7).

 

Overall, CBS had six of the top 10 programs in viewers, more than all the other networks combined including TWO AND A HALF MEN (#1), NCIS (#2), 60 MINUTES (#4) NCIS: LOS ANGELES (#5) THE BIG BANG THEORY (# ) MIKE & MOLLY (# 10).

 

2 BROKE GIRLS was the week's #1 new comedy in viewers and is the #1 new series among adults 18-49. PERSON OF INTEREST and UNFORGETTABLE are the week's top two new programs, delivering more viewers than "X-Factor."

 

NCIS was the week's top drama in viewers and adults 18-49, topped "Glee" in both viewers and adults 18-49 by its largest margin to-date.

 

For the week in viewers:  CBS (12.24m), NBC (7.09m), ABC (8.67m) and FOX (7.39m).  Season-to-date:  CBS (12.18m), ABC (9.27m), FOX (7.88m) and NBC (7.29m). 

 

For the week in key demographics CBS was first in adults 25-54 (4.1/10) and adults 18-49 (3.2/09).  Compared to the same week last year, CBS was up +4% in households, +3% in both viewers and adults 18-49, +2% in adults 25-54.  CBS was the only broadcast network to post gains in adults 18-49. Season-to-date, CBS is first in adults 25-54 and tied for first in adults 18-49 (with FOX).  For the second consecutive year, CBS was first in these measures through Week #2.  

 

For the week in households:  CBS (7.6/12), NBC (4.5/07), ABC (5.6/09) and FOX (4.3/07).

 

CBS Weekly Highlights:

 

 HOW I MET YOUR MOTHER was first in adults 25-54 (5.1/13), adults 18-49 (4.5/12), adults 18-34 (4.2/13), second in households (6.4/10) and viewers (10.50m). 

 

 2 BROKE GIRLS was first in adults 25-54 (5.5/12), adults 18-49 (4.6/12), second in households (7.1/10) and viewers (11.75m). 

 

 TWO AND A HALF MEN (9:00-9:31PM) was first in households (12.2/17), viewers (20.53m), adults 25-54 (8.7/18) and adults 18-49 (7.4/17). 

 

 MIKE & MOLLY (P)  was first in adults 25-54 (5.9/12), adults 18-49 (4.8/11), second in households (8.4/12) and viewers (13.86m).  MIKE & MOLLY posted series highs in these measures.  Compared to last year's series premiere (on September 20, 2010), MIKE & MOLLY was up +11% in households (from 7.6/11), +16% in adults 25-54 (from 5.1/11), +23% in adults 18-49 (from 3.9/10) and added +1.63m viewers (from 12.23m, +13%). 

 

 HAWAII FIVE-0 won its time slot in adults 25-54 (4.1/09), adults 18-49 (3.2/08), second in both households (7.1/11) and viewers (11.26m). 

 

 NCIS was first in households (12.0/19), viewers (19.51m), adults 25-54 (5.7/15) and adults 18-49 (4.2/12) for the second consecutive week.  NCIS posted its largest advantage to date over a first-run "Glee" in households (+6.9 rtg pts), viewers (+10.91m), adults 25-54 (+2.1 rtg pts) and adults 18-49 (+0.5 rtg pts). 

 

 NCIS: LOS ANGELES was first in households (10.1/15), viewers (16.27m), adults 25-54 (4.8/11) and second in adults 18-49 (3.6/09, -0.1 behind FOX). 

 

 UNFORGETTABLE was first in households (8.1/13), viewers (12.43m), adults 25-54 (3.7/09) and adults 18-49 (2.5/07) for the second consecutive week. 

 

 SURVIVOR: SOUTH PACIFIC was first in adults 25-54 (4.4/11), second in households (6.4/10, -0.1 behind FOX), viewers (10.71m, -0.40m viewers behind FOX) and adults 18-49 (3.2/09).  Compared to last week, SURVIVOR: SOUTH PACIFIC was up +2% in households (from 6.3/10), +2% in adults 25-54 (from 4.3/11), even in adults 18-49 and added +250,000 viewers (from 10.46m, +2%). 

 

 CRIMINAL MINDS was first in households (7.8/12), second in viewers (12.58m, -0.03m behind FOX).

 

  CSI: CRIME SCENE INVESTIGATION was first in households (7.4/12), viewers (11.76m), adults 25-54 (3.9/09) and adults 18-49 (3.1/08).  CBS won the 10PM hour for the third straight night in both adults 25-54 and adults 18-49, second straight in both households and viewers. 

 

 THE BIG BANG THEORY was first in households (8.8/15), viewers (14.74m), adults 25-54 (6.2/17) and adults 18-49 (4.9/15).  THE BIG BANG THEORY was up +2% in households (from 8.6/14), even in adults 18-49 and added +440,000 viewers (from 14.30m, +3%) compared to last week's season premiere.  THE BIG BANG THEORY delivered its largest Thursday audience and matched best adults 18-49 rating.  THE BIG BANG THEORY was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. 

 

 HOW TO BE A GENTLEMAN (P) was second in households (5.5/09), viewers (8.98m), adults 25-54 (3.6/09) and adults 18-49 (2.7/08). 

 

 PERSON OF INTEREST was first in households (7.7/12), second in viewers (12.52m, -0.31m viewers behind FOX).

 

 THE MENTALIST was first in households (8.1/13), viewers (12.92m), adults 25-54 (3.7/09) and second in adults 18-49 (2.6/07, -0.2 behind ABC). 

 

 A GIFTED MAN was first in households (5.4/10), viewers (8.18m), second in adults 25-54 (1.7/05) and adults 18-49 (1.2/04). 

 

  CSI: NY was first in households (6.5/11), viewers (10.07m), adults 25-54 (2.3/06) and adults 18-49 (1.7/05). 

 

   BLUE BLOODS won its time slot in households (7.3/13), viewers (11.30m), adults 25-54 (2.6/07) and tied for first in adults 18-49 (1.8/06, with NBC's second hour of "Dateline"). 

 

-- CBS, with HOME DEPOT PRIME COLLEGE FOOTBALL "Alabama Crimson Tide at Florida Gators" (S), was first Saturday night in households, viewers, key men and key adult demographics from 8:00-11:00PM. 

 

 HOME DEPOT PRIME COLLEGE FOOTBALL scored a 4.6/08 in households with 7.59m viewers, 3.1/09 in adults 25-54, 2.8/09 in adults 18-49, 2.4/09 in adults 18-34, 4.1/11 in men 25-54, 3.7/11 in men 18-49 and 3.1/12 in men 18-34 from 8:00-11:37PM.

 

From 7:00-7:23PM, CBS NFL NATIONAL run over posted a 17.3/30 with 29.15m viewers, 11.4/31 in adults 25-54 and 10.2/31 in adults 18-49.

 

 60 MINUTES (7:23-8:23PM) posted a 10.6/17 with 17.11m viewers, 5.0/12 in adults 25-54 and 3.5/09 in adults 18-49.  In the 7:30PM-8:30PM hour, CBS was first in households, viewers, adults 25-54 and second in adults 18-49 (-0.1 behind NBC).  Compared to last week's season premiere, 60 MINUTES was up +34% in households (from 7.9/13), +47% in adults 25-54 (from 3.4/09), +52% in adults 18-49 (from 2.3/06) and added +4.84m viewers (from 12.27m, +39%).  

 

 THE AMAZING RACE 19 (8:23-9:23PM) scored a 6.4/10 with 10.87m viewers, 4.3/09 in adults 25-54 and 3.2/07 in adults 18-49 - second in these measures in the 8:30-9:30PM time slot.  Compared to last week's season premiere, THE AMAZING RACE 19 was up +5% in households (from 6.1/09), +8% in adults 25-54 (from 4.0/09), +7% in adults 18-49 (from 3.0/07) and added +690,000 viewers (from 10.18m, +7%).  

 

  THE GOOD WIFE (9:23-10:23PM) delivered a 7.0/11 with 11.08m viewers, 3.1/06 in adults 25-54 and 2.2/05 in adults 18-49.  CBS was second in households and viewers, third in key demos.  Compared to last week's season premiere, THE GOOD WIFE was even in households, adults 25-54 and adults 18-49, adding +420,000 viewers (from 10.66m, +4%). 

 

   CSI: MIAMI (10:23-11:23PM) delivered a 6.7/12 with 10.34m viewers, 3.2/08 in adults 25-54 and 2.4/06 in adults 18-49.  In the 10:30PM half-hour, CBS was second in households, viewers, adults 25-54, third in adults 18-49 (-0.2 behind ABC).  Compared to last week's season premiere, CSI: MIAMI was up +5% in households (from 6.4/10), +7% in adults 25-54 (from 3.0/07), +4% in adults 18-49 (from 2.3/06) and added +450,000 viewers (from 9.89m, +5%). 

 

CBS top programs of the week:  #1 TWO AND A HALF MEN (an average of 20.53m viewers), #2 NCIS (19.51m), #4 60 MINUTES (17.11m), #5 NCIS: LOS ANGELES (16.27m), #7 THE BIG BANG THEORY (14.74m), #10 MIKE & MOLLY (P) (13.86m), #12 THE MENTALIST (12.92m), #13 CRIMINAL MINDS (12.58m), #14 PERSON OF INTEREST (12.52m), #15 UNFORGETTABLE (12.43m), #18 CSI: CRIME SCENE INVESTIGATION (11.76m), #19 2 BROKE GIRLS (11.75m), #21 BLUE BLOODS (11.30m), #22 HAWAII FIVE-0 (11.26m), #23 THE GOOD WIFE (11.08m), #24 THE AMAZING RACE 19 (10.87m), #25  SURVIVOR: SOUTH PACIFIC (10.71m), #26 HOW I MET YOUR MOTHER (10.50m), #27 CSI: MIAMI (10.34m) and  #29 CSI: NY (10.07m).

 

Note:  DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network.  This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

 

 

Prime averages are based on the following hours of rated broadcasts in Week #2:

 

CBS – 22 hours

NBC – 21.5 hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME        

Week #2 of 2011-12 Season (ending: 10/02/11)        

       

 2011-12     

HOUSEHOLDS        

 Rtg Sh  

CBS  7.6 12  

NBC  4.5 7  

ABC  5.6 9  

FOX  4.3 7  

       

       

VIEWERS        

 (000)   

CBS  12,236   

NBC  7,091   

ABC  8,666   

FOX  7,389   

     

       

A25-54         

 Rtg Sh  

CBS  4.1 10  

NBC  2.8 7  

ABC  3.0 7  

FOX  3.1 7  

           

A18-49         

 Rtg Sh  

CBS  3.2 9  

NBC  2.4 7  

ABC  2.4 6  

FOX  2.8 8  

       

 

       

       

NATIONAL NIELSEN SUMMARY - PRIMETIME        

       

SEASON-TO-DATE RATINGS REPORT (09/19/11-10/02/11)        

 2011-12     

HOUSEHOLDS        

 Rtg Sh  

CBS  7.6 12  

NBC  4.6 7  

ABC  6.0 10  

FOX  4.6 7  

       

       

VIEWERS        

 (000)   

CBS  12,179   

NBC  7,294   

ABC  9,266   

FOX  7,877   

       

A25-54         

 Rtg Sh  

CBS  4.1 10  

NBC  2.9 7  

ABC  3.2 8  

FOX  3.3 8  

       

       

A18-49         

 Rtg Sh  

CBS  3.1 9  

NBC  2.5 7  

ABC  2.6 7  

FOX  3.1 8  

         

 

 

*  *  *

 

Press Contacts:            

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com

 

 

 

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com