Ratings

CBS CONTINUES TO LEAD ALL NETWORKS IN L+3 DAY LIFT AMONG VIEWERS, ADULTS 18-49 AND ADULTS 25-54 THROUGH THE FIRST THREE WEEKS OF THE NEW SEASON

 

CBS Has 10 Programs Adding More Than 2 Million Viewers, More than Any

Other Network

"The Big Bang Theory" Adds +3.18 Million Viewers and +1.5 Rating Points in

Adults 18-49

"Elementary" Adds Nearly +3 Million Viewers and a Full Rating Point in Adults 18-49

"Hawaii Five O" Jumps +37% in Adults 18-49 and +36% in Adults 25-54

Through the first three weeks of the 2012-2013 season, CBS continues to lead all networks in L+3 day DVR lift among viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus 3-day ratings through Oct. 14, 2012.

Live plus 3-day playback has added +1.57 million viewers (+15%) to CBS's three-week live plus same day audience, the most of any network, increasing its average to  11.77m.  CBS has extended its season-to-date viewer advantage to +2.06m versus its live same day lead of +1.50m.  NCIS remains television's #1 program with 21.97 million viewers.

Among adults 18-49, CBS added +0.5 points (+22%) to 2.8, tied for the most of any network.  Among adults 25-54, CBS added +0.7 (+23%) to 3.7, more than any other network.

CBS has 10 programs gaining more than two million viewers, more than any other network:

                                                                 Actual                         Percentage

THE BIG BANG THEORY          +3.18m (18.21m from 15.03m)            +21%

ELEMENTARY                          +2.99m (15.26m from 12.27m)           +24%

NCIS                                        +2.68m (21.97m from 19.29m)            +14%

PERSON OF INTEREST            +2.61m (17.04m from 14.43m)            +18%

BLUE BLOODS                         +2.51m (13.02m from 10.51m)            +24%

CRIMINAL MINDS                      +2.42m (14.03m from 11.61m)            +21%

HAWAII FIVE-0                          +2.40m (10.53m from 8.13m)              +29%

THE MENTALIST                       +2.34m (12.61m from 10.27m)             +23%

CSI                                          +2.12m (12.85m from 10.73m)              +20%

VEGAS                                    +2.02m (14.92m from 12.90m)              +16%

 

CBS has nine programs gaining more than +0.8 rating points among adults 18-49, more than any other network:

THE BIG BANG THEORY              +1.5   (6.3 from 4.8)                         +31%

ELEMENTARY                             +1.0  (3.8 from 2.8)                          +36%

NCIS                                           +0.9  (4.6 from 3.7)                           +24%

2 BROKE GIRLS                         +0.9  (4.4 from 3.5)                            +26%

CRIMINAL MINDS                        +0.9  (4.0 from 3.1)                           +29%

TWO AND A HALF MEN              +0.8  (4.3 from 3.5)                            +23%

HOW I MET YOUR MOTHER       +0.8  (4.1 from 3.3)                             +24%

PERSON OF INTEREST              +0.8  (3.7 from 2.9)                             +28%

CSI                                            +0.8  (3.3 from 2.5)                              +32%

 

CBS has eight programs gaining more than +0.9 ratings in adults 25-54:

THE BIG BANG THEORY            +1.6  (7.7 from 6.1)                              +26%

ELEMENTARY                           +1.3  (5.0 from 3.7)                               +35%

CRIMINAL MINDS                       +1.1  (5.0 from 3.9)                               +28%

2 BROKE GIRLS                         +1.0  (5.2 from 4.2)                               +24%

PERSON OF INTEREST              +1.0  (5.1 from 4.1)                               +24%

NCIS                                          +0.9  (6.1 from 5.2)                                +17%

TWO AND A HALF MEN              +0.9   (5.5 from 4.6)                              +20%

HAWAII FIVE-0                           +0.9  (3.4 from 2.5)                                +36%

 

Source:  Nielsen NPower Regular Programs (9/24/12-10/14/12)

 

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Press Contacts:             Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                    David Pepose         212-975-1929       david.pepose@cbs.com

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