Press Release back to list
02.14.2013

"THE YOUNG AND THE RESTLESS" AND "THE BOLD AND THE BEAUTIFUL" POST IMPRESSIVE WEEK-TO-WEEK INCREASES IN KEY WOMEN DEMOGRAPHICS

"Y&R" Up +15% in W18-49, +14% in W18-34 and +11% in W25-54

"B&B" Up +17% in W18-34 and +9% in W18-49

 

     

      CBS's two daytime dramas—THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL—both posted impressive week-to-week increases in key women demographics, according to Nielsen live plus same day ratings for the week ending Feb. 8.

      Compared to last week, THE YOUNG AND THE RESTLESS was up +15% in in women 18-49 (1.5/09 from 1.3/08), +14% in women 18-34 (0.8/05 from 0.7/04), +11% in women 25-54 (2.1/12 from 1.9/11) and +1% in viewers (4.76m from 4.70m).

      THE BOLD AND THE BEAUTIFUL was up week-to-week by +17% in women 18-34 (0.7/04 from 0.6/04), +9% in women 18-49 (1.2/07 from 1.1/07) and +1% in viewers (3.59m from 3.54m).

 

#   #   #

 

Press Contacts:

Ed Harrison    818-655-1584  ed.harrison@cbs.com

Cindy Marshall (Y&R, B&B)) 818-655-1586  cindy.marshall@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com