Press Release < back to list
03.06.2013

“NCIS” TOPS “AMERICAN IDOL” IN ADULTS 18-49 AND ADULTS 25-54 IN THE COMMON HOUR FOR THE FIRST TIME EVER

“NCIS” Posts More Than 20 Million Viewers for the Seventh Consecutive First-Run Broadcast

“NCIS: Los Angeles” Delivers a Larger Audience Than “Idol” for the First Time in Common Hour and Finishes in Closest Competitive Position in Key Demos

“Golden Boy” Wins Time Period in Viewers and Key Demos

            NCIS topped “American Idol” in adults 18-49 and adults 25-54 in the common hour for the first time ever, while NCIS: LOS ANGELES delivered a larger audience in the common hour  than “Idol” for the first time, according to Nielsen preliminary live plus same day ratings for Tuesday, March 5.

NCIS was first in households (12.6/19), viewers (20.35m), adults 25-54 (5.1/13) and adults 18-49 (3.3/10) at 8:00 PM.  NCIS beat NBC, ABC, FOX (with “American Idol”) and CW combined by +320,000 viewers (vs. 20.03m).  NCIS posted more than 20 million viewers live plus same day for the last seven first-run episodes.  NCIS beat an “American Idol” broadcast in their common hour for the first time ever in both adults 25-54 (+0.9 rtg pt) and adults 18-49 (+0.1 rtg pt) and by the largest margin ever in viewers (+9.46m).  NCIS was the night's #1 program in viewers and adults 25-54. 

           NCIS: LOS ANGELES was first in households (9.8/15), viewers (15.95m) and second in both adults 25-54 (4.2/10) and adults 18-49 (2.8/07).  NCIS: LOS ANGELES beat an “American Idol” broadcast in their common hour for the first time ever in households (+2.5 rating points) and viewers (+3.85m) and was in its closest competitive position in both adults 25-54 (-0.4 rating point) and adults 18-49 (-0.7 rating point).

At 10:00 PM, GOLDEN BOY was first in households (6.1/10), viewers (9.27m), adults 25-54 (2.5/06) and adults 18-49 (1.6/05).

For the night, CBS was first in households (9.5/15), viewers (15.19m) and second in both adults 25-54 (3.9/09) and adults 18-49 (2.6/07). 

Updated Tuesday ratings will be available later today.

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Press Contacts:             Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                    David Pepose          212-975-1929       david.pepose@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

David Pepose
212-975-1929
david.pepose@cbs.com