“The Odd Couple” Retains 90% of Its Adults 18-49 Premiere Rating

“Mom” Grows Its New 9:30 PM Time Period in Viewers, Adults 18-49 and Adults 25-54

Season-to-Date, CBS Is Up +7% in Viewers Versus Year Ago and Even in Key Demos; #1 in Viewers and Adults 25-54

            CBS won the week in viewers, extending its lead over second-place NBC and season-to-date has added more viewers any other network versus a year ago, according to Nielsen live plus same day ratings for the week ending March 1. CBS was also first for the week in its target adult 25-54 demographic and is also first for the season.

           Season-to-date, CBS is first in viewers, up +7% (11.60m from 10.87m), adults 25-54 (tie) unchanged at 3.3/09 and second in adults 18-49, also unchanged at 2.4/08.

            For the week, CBS had seven of the top 10 broadcasts, including four freshman series (NCIS: NEW ORLEANS, MADAM SECRETARY, THE ODD COUPLE and SCORPION), and 13 of the top 20 programs.

CBS had two of the week's top 10 broadcasts in adults 18-49 – THE BIG BANG THEORY (#2), THE ODD COUPLE (#6, tie) and eight of the top 20 broadcasts in adults 18-49 (more than any other network). 

In its second week, new comedy THE ODD COUPLE retained 90% of its adults 18-49 premiere and 82% in viewers.  MOM had a strong debut in its new 9:30 PM time period, up in viewers and key demos from the previous first-run comedy.  The week also saw solid premieres for the 30th edition of SURVIVOR and the 26th edition of THE AMAZING RACE.

CBS Broadcasts in the Top 20:

#1    –  NCIS  (17.38m)

#2    –  THE BIG BANG THEORY  (16.67m)

#6    –  NCIS:  NEW ORLEANS  (13.71m)

#7    –  60 MINUTES  (13.55m)

#8    –  MADAM SECRETARY  (11.65m)

#9    –  THE ODD COUPLE  (11.08m)

#10  –  SCORPION  (10.69m)

#12  –  SURVIVOR Spring Season Premiere  (10.04m)

#13  –  NCIS:  LOS ANGELES  (9.83m)

#14  –  HAWAII FIVE-0  (9.79m)

#15  –  PERSON OF INTEREST  (9.63m)

#18  –  THE GOOD WIFE  (9.09m)

#19  –  THE BIG BANG THEORY 9PM-R  (9.04m)

CBS Weekly Highlights:

THE ODD COUPLE

•  THE ODD COUPLE (8:31-9:01 PM) was first in viewers (11.08m), adults 25-54 (4.0/11) and adults 18-49 (2.8/09), retaining 90% of its premiere adults 18-49 rating and 82% of its audience.

MOM

•  MOM premiered in its new 9:30 PM time period second in viewers (8.30m), adults 25-54 (3.0/08) and adults 18-49 (2.1/06). Compared to its last first run episode at 8:30 PM (on Feb.12), MOM was even in adults 18-49.  It was up +20% in adults 25-54 (from 2.5/06), +31% in adults 18-49 (from 1.6/05) and added +1.19m viewers (from 7.11m, +17%) compared to the last first-run comedy in the time period (“The McCarthys”) on Jan.29.

SURVIVOR

•  SURVIVOR (P) (8:00-9:30 PM) posted its largest audience (10.04m) for a premiere since the fall of 2012.  Compared to last winter's premiere, SURVIVOR was up +3% in adults 25-54 (3.3/09 from 3.2/08), even in adults 18-49 (2.4/07) and added +620,000 viewers (from 9.42m, +7%).  Compared to last fall's premiere, SURVIVOR added +230,000 viewers (from 9.81m, +2%). 

THE AMAZING RACE SPECIAL

•  THE AMAZING RACE SPECIAL (S) (9:30-11:00 PM) was second in viewers (6.16m) and tied for second  in adults 18-49 (1.5/04), up +18% in adults 25-54 (2.0/05 from 1.7/06), +36% in adults 18-49 (from 1.1/05) while adding +640,000 viewers (from 5.52m, +12%) from last fall's premiere.

NCIS

•  NCIS was first in households and viewers (17.38m), and was second in both adults 25-54 (3.6/10) and adults 18-49 (2.3/08).  NCIS was the week's #1 program in viewers and Tuesday's top scripted program in adults 25-54 and adults 18-49.

THE BIG BANG THEORY

•  THE BIG BANG THEORY (8:00-8:31 PM) was first in viewers (16.67m), adults 25-54 (6.2/18) and adults 18-49 (4.5/15), the night's #1 program in these measures.  

Prime averages are based on the following hours of rated broadcasts in Week #23:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME        

Week #23 of 2014-2015 Season (ending: 3/1/15)             

 2014-2015         

VIEWERS        

          (000)   

CBS  9,173   

NBC  6,441   

ABC  6,079   

FOX  5,020        

A25-54         

          Rtg Sh  

CBS  2.3  6  

NBC  2.1 6  

ABC  2.1 6  

FOX  2.0 5  

A18-49         

          Rtg  Sh  

CBS  1.6   5  

NBC  1.6  5  

ABC  1.7  5  

FOX  1.7  5   

NATIONAL NIELSEN SUMMARY - PRIMETIME        

SEASON-TO-DATE RATINGS REPORT (9/22/14-3/1/15)        

 2014-2015     

VIEWERS        

          (000)   

CBS  11,601   

NBC  9,360   

ABC  7,889   

FOX  6,158       

A25-54         

          Rtg  Sh  

CBS  3.3   9  

NBC  3.3   9  

ABC  2.7  7  

FOX  2.4  6        

A18-49         

          Rtg  Sh  

CBS   2.4   8  

NBC   2.7  9  

ABC   2.2  7  

FOX   2.1  6  

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Press Contacts:             Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                    David Pepose         212-975-1929       david.pepose@cbs.com