Ratings
CBS SCORES A SUPER WEEKLY WIN
Average of 111.9 Million Viewers Watched the Network’s Coverage of
Super Bowl 50, the Third-Largest in Television History
The Network’s 7:00-11:00 PM Super Bowl Package Delivers the
Second-Largest Nightly Audience for Any Network Since People Meters
Super Bowl 50 Is the Most-Watched Program in Television History as
167.0 Million Viewers Watch All or Part of Game
Season-to-Date, CBS Moves Into First in Adults 18-49 and Adults 25-54
While Widening its Viewer Lead
CBS scored a super weekly win as SUPER BOWL 50 delivered an average audience of 111.9 million viewers, the third-largest in television history, according to Nielsen live plus same day ratings for the week ending Feb. 7.
CBS’s 7:00-11:00 PM SUPER BOWL SUNDAY package, featuring SUPER BOWL 50, SUPER BOWL 50 POST GAME SHOW and THE LATE SHOW with STEPHEN COLBERT, dominated the with 106.65m viewers – the second-largest nightly audience for a network since the advent of people meters.
According to Nielsen Media Research, approximately 167.02 million viewers watched all or part of SUPER BOWL 50, the largest all or part audience ever for any television program.
Season-to-date, CBS has moved into first place in adults 18-49 in both adults 25-54 (3.4/09) and adults 18-49 (2.6/08) while extending its viewer lead to +2.85m over second place NBC (11.78m vs. 8.93m).
CBS Broadcasts In Top 20 (Live+SD):
#1 – SUPER BOWL 50-S (111.86m)
#2 – SUPER BOWL 50 POST-GUN-S (101.92m)
#3 – SUPER BOWL 6 50 POST-GAME (70.01m)
#4 – LATE SHOW WITH STEPHEN COLBERT-SB-S (20.55m)
#5 – THE BIG BANG THEORY (15.29m)
#7 – SUPER BOWL GREATEST COMMERCIALS-S (11.44m)
#9 – LIFE IN PIECES (9.09m)
#13 – MOM (7.96m)
#16 – NCIS 10PM-SPECIAL-RS (7.42m)
#18 – SCORPION-R (7.23m)
#20 – NCIS: LOS ANGELES –R (7.09m)
CBS Weekly Highlights:
- SUPER BOWL 50(S) (6:39-10:22 PM) delivered 111.86m viewers, 41.3/79 in adults 25-54, 44.0/82 in men 25-54, 37.7/80 in adults 18-49, 40.5/83 in men 18-49, 33.3/81 in adults 18-34 and 35.6/84 in men 18-34.
- SUPER BOWL 50 POST-GUN (S) (10:22-10:29 PM; 43.4/67, 101.92m) -- demographics: 38.9/74 in adults 25-54, 41.7/78 in men 25-54, 35.9/75 in adults 18-49, 38.9/79 in men 18-49, 32.4/77 in adults 18-34 and 34.7/80 in men 18-34.
- SUPER BOWL 50 POST GAME SHOW (S) (10:29-10:54 PM; 30.2/50, 70.01m) -- demographics: 27.1/58 in adults 25-54, 29.3/62 in men 25-54, 25.4/60 in adults 18-49, 27.7/64 in men 18-49, 23.3/63 in adults 18-34 and 25.5/67 in men 18-34.
- THE LATE SHOW with STEPHEN COLBERT SUPER BOWL (S) (10:54 PM-12:02 AM) averaged 20.55m viewers, 8.2/23 in adults 25-54, 7.7/25 in adults 18-49 and 7.3/28 in adults 18-34. THE LATE SHOWposted its largest audience with any host in late night, its best adults 25-54 and adults 18-49 ratings in late night since Feb. 25, 1994 (post-Olympics) and its best adults 18-34 late night ratings since August 30, 1993 (series premiere).
- SUPER BOWL'S GREATEST COMMERCIALS(S) posted its largest audience (11.44m) since the show debut in 2001 and was first in adults 25-54 (2.9/08) and adults 18-49 (2.0/06).
Prime averages are based on the following hours of rated broadcasts in Week #20:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 15 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #20 of 2015-2016 Season (ending: 2/7/16)
2015-2016
VIEWERS
(000)
CBS 25,169
NBC 4,469
ABC 5,947
FOX 4,163
A25-54
Rtg Sh
CBS 8.8 23
NBC 1.4 4
ABC 1.6 4
FOX 1.6 4
A18-49
Rtg Sh
CBS 7.7 24
NBC 1.0 3
ABC 1.2 4
FOX 1.2 4
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (9/21/15-2/7/16)
2015-2016
VIEWERS
(000)
CBS 11,775
NBC 8,929
ABC 6,687
FOX 6,418
A25-54
Rtg Sh
CBS 3.4 9
NBC 3.1 9
ABC 2.2 6
FOX 2.5 7
A18-49
Rtg Sh
CBS 2.6 8
NBC 2.5 8
ABC 1.8 6
FOX 2.1 7
# # #
Press Contacts: Ed Harrison 818-655-1584 ed.harrison@cbs.com
David Pepose 212-975-1929 david.pepose@cbs.com
