A RECORD-SETTING WEEK FOR "WITHOUT A TRACE"
"Trace" Hits Series Highs in Viewers, Adults 18-49 and Adults 25-54
In a Week Dominated By Football, "CSI" Is The Most Watched Program
In an atypical week dominated by three nights of football on ABC, CSI: CRIME SCENE INVESTIGATION was the most watched program and WITHOUT A TRACE hit a series high in viewers, adults 18-49 and adults 25-54, according to Nielsen ratings for the week ending Jan. 9, week 16 of the 2004-2005 television season.
For the week in viewers, CBS (12.0m) trailed ABC (15.94m), and led NBC (10.37m) and FOX (8.73m). Season-to-date, CBS (12.80m) is ahead of ABC (10.51m), NBC (9.89m) and FOX (8.54m).
For the week in households, CBS (7.9/12) was -21% behind ABC (10.0/16) while +14% ahead of NBC (6.9/11) and +46% over FOX (5.4/08). Season-to-date CBS (8.3/14) has a +22% advantage over ABC (6.8/11), +28% ahead of NBC (6.5/11) and +54% over FOX (5.4/09).
Season-to-date in key demographics, CBS is first in adults 25-54 (4.9/12) with a +0.4 lead over second place ABC (4.5/11) and first in adults 18-49 (4.0/11), +0.1 ahead of ABC (3.9/11). This time last year, CBS was first in adults 25-54 (+0.1 ahead of NBC). In adults 18-49 this time last year, CBS was second, trailing NBC by -0.3. Note: NBC is third for the season in adults 18-49 (3.7/10 behind ABC's 3.9/11) and adults 25-54 (4.3/10, behind ABC's 4.5/11).
This season, CBS won the week in adults 18-49 for the nine times. CBS finished first in adults 25-54 11 times in 16 weeks this season. CBS has been first in viewers 14 times in 16 weeks.
CSI: CRIME SCENE INVESTIGATION won its time period in households (17.7/26), viewers (28.86m), adults 25-54 (12.1/26), adults 18-49 (9.7/24) and adults 18-34 (7.1/20). CSI was the week's most watched program and highest rated in adults 25-54.
WITHOUT A TRACE was first in households (15.1/24), viewers (23.76m), adults 25-54 (9.5/22), adults 18-49 (7.7/20) and adults 18-34 (5.6/17). This is the highest rated episode of WITHOUT A TRACE ever in households, adults 18-49 and adults 25-54 as well as the most watched episode to date. WITHOUT A TRACE topped its competition combined in households (23.76m vs. 18.01m, +32%), adults 25-54 (9.5 vs. 8.2, +16%), adults 18-49 (7.7 vs. 7.0, +10%) and adults 18-34 (5.6 vs. 5.4, +4%).
EVERYBODY LOVES RAYMOND was first in households (11.8/17), viewers (18.84m), adults 25-54 (7.8/17) and adults 18-49 (6.3/15).
TWO AND A HALF MEN was first in households (11.4/17), viewers (18.47m), adults 25-54 (7.7/16) and adults 18-49 (6.2/14).
CSI: MIAMI was first in households (12.0/19), viewers (18.03m), adults 25-54 (8.1/18), adults 18-49 (6.7/16) and adults 18-34 (5.1/14). CSI: MIAMI was the night's top rated program in adults 18-34, adults 18-49 and adults 25-54.
WICKEDLY PERFECT (P) was second in its time period in households (6.5/10), viewers (9.36m), adults 25-54 (3.4/08) and women 25-54 (4.6/11). WICKEDLY PERFECT built in its second half hour by +28% in adults 18-49 (3.2/09 from 2.5/07), +30% in adults 25-54 (3.9/09 from 3.0/08) and by nearly +1.5 million viewers (10.08m from 8.63m, +17%).
CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 28.86m viewers), #4 WITHOUT A TRACE (23.76m), #10 EVERYBODY LOVES RAYMOND (18.84m), #11 CSI: MIAMI (18.49m), #13 TWO AND A HALF MEN (18.03m), #17 COLD CASE (15.57m), #28 CSI: NY (12.15m) and #29 60 MINUTES (12.13m).
* Based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample comprised over 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.
NATIONAL NIELSEN SUMMARY - PRIMETIME Week #16 of 2004-05 Season (ending: 01/09/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg CBS 7.9 12 10.1 16 -22% NBC 6.9 11 7.7 12 -10% ABC 10.0 16 5.8 9 +72% FOX 5.4 8 7.1 11 -24% WB 1.9 3 2.4 4 -21% UPN 2.2 3 2.1 3 +5%
VIEWERS
(000) (000) Chg CBS 11,999 15,601 -23% NBC 10,367 12,176 -15% ABC 15,936 8,926 +79% FOX 8,728 11,496 -24% WB 2,841 3,465 -18% UPN 3,204 3,176 +1%
A25-54 (30%)
Rtg Sh Rtg Sh Chg CBS 4.5 10 6.0 14 -25% NBC 4.5 10 5.4 13 -17% ABC 6.8 16 3.7 9 +84% FOX 3.9 9 5.1 12 -24% WB 1.1 3 1.4 3 -21% UPN 1.3 3 1.4 3 -7%
A18-49 (21%)
Rtg Sh Rtg Sh Chg CBS 3.7 9 4.8 13 -23% NBC 3.8 10 4.8 12 -21% ABC 6.0 15 3.1 8 +94% FOX 3.6 9 4.9 13 -27% WB 1.2 3 1.4 4 -14% UPN 1.3 3 1.3 3 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg CBS 2.7 8 3.4 10 -21% NBC 3.0 9 4.2 12 -29% ABC 4.9 14 2.4 7 +104% FOX 3.2 9 4.6 14 -30% WB 1.3 4 1.5 4 -13% UPN 1.4 4 1.3 4 +8%
NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/20/04-01/09/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg CBS 8.3 14 8.5 14 -2% NBC 6.5 11 7.1 12 -8% ABC 6.8 11 6.4 11 +6% FOX 5.4 9 6.0 10 -10% WB 2.3 4 2.5 4 -8% UPN 2.4 4 2.3 4 +4%
VIEWERS
(000) (000) Chg CBS 12,796 13,124 -2% NBC 9,892 10,657 -7% ABC 10,512 9,796 +7% FOX 8,536 9,381 -9% WB 3,532 3,791 -7% UPN 3,467 3,423 +1%
A25-54 (30%)
Rtg Sh Rtg Sh Chg CBS 4.9 12 4.8 12 +2% NBC 4.3 10 4.7 11 -9% ABC 4.5 11 4.2 10 +7% FOX 3.5 9 3.9 10 -10% WB 1.4 3 1.5 4 -7% UPN 1.4 3 1.4 4 n.c.
A18-49 (21%)
Rtg Sh Rtg Sh Chg CBS 4.0 11 3.8 10 +5% NBC 3.7 10 4.1 11 -10% ABC 3.9 11 3.6 10 +8% FOX 3.4 9 3.7 10 -8% WB 1.5 4 1.5 4 n.c. UPN 1.4 4 1.4 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg CBS 2.8 9 2.6 8 +8% NBC 3.1 10 3.5 11 -11% ABC 3.2 10 2.9 9 +10% FOX 3.1 10 3.6 12 -14% WB 1.6 5 1.7 5 -6% UPN 1.4 4 1.4 5 n.c.
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 01/03/05 - 01/09/05
Persons 2+
1 CSI CBS 28,863
2 AFC/NFC Playoff Gm2 (S) ABC 25,763
NY Jets @ San Diego
3 Desperate Housewives ABC 25,202
4 WITHOUT A TRACE CBS 23,761
5 AFC/NFC Showcase 2 (S) ABC 22,999
6 Lost ABC 21,590
7 Orange Bowl (S) ABC 21,419
#1 USC Def. #2 Oklahoma
8 Extreme Makeover: Hm Ed-8P ABC 19,972
9 FOX NFC Wildcard Post Game (S) FOX 19,450
Minnesota @ Green Bay
10 EVERYBODY LOVES RAYMOND CBS 18,843
11 CSI: MIAMI CBS 18,492
12 Orange Bowl-Pre (S) ABC 18,037
13 TWO AND A HALF MEN CBS 18,034
14 Medium (P) NBC 16,093
15 Dateline NBC Special 1/4 (S) NBC 15,972
16 Alias (P) ABC 15,757
17 COLD CASE CBS 15,566
18 24 Prvw Sp-1/9 8P (S) FOX 15,308
19 Crossing Jordan NBC 15,277
20 Boston Legal ABC 14,355
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 01/03/05 - 01/09/05
Adults 25-54
1 CSI CBS 12.1
2 AFC/NFC Playoff Gm2 (S) ABC 11.9
NY Jets @ San Diego
3 Desperate Housewives ABC 11.7
4 AFC/NFC Showcase 2 (S) ABC 10.5
5 Lost ABC 9.6
6 WITHOUT A TRACE CBS 9.5
7 FOX NFC Wildcard Post Game (S) FOX 9.4
Minnesota @ Green Bay
8 Extreme Makeover:Hm Ed-8P ABC 8.9
9 Orange Bowl (S) ABC 8.4
#1 USC Def. #2 Oklahoma
10 CSI: MIAMI CBS 8.1
11 EVERYBODY LOVES RAYMOND CBS 7.8
12 TWO AND A HALF MEN CBS 7.7
13 Medium (P) NBC 7.5
14 Alias (P) ABC 7.4
15 24 Prvw Sp-1/9 8P (S) FOX 7.3
16 Dateline NBC Special 1/4 (S) NBC 7.2
17 24 Prvw Sp-1/9 9P (S) FOX 7.0
18 Orange Bowl-Pre (S) ABC 6.6
19 Crossing Jordan NBC 6.4
19 Boston Legal ABC 6.4
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 01/03/05 - 01/09/05
Adults 18-49
1 Desperate Housewives ABC 11.2
2 AFC/NFC Playoff Gm2 (S) ABC 10.4
NY Jets @ San Diego
3 CSI CBS 9.7
4 AFC/NFC Showcase 2 (S) ABC 9.1
5 Extreme Makeover: Hm Ed-8P ABC 8.6
6 FOX NFC Wildcard Post Game (S) FOX 8.4
Minnesota @ Green Bay
6 Lost ABC 8.4
8 WITHOUT A TRACE CBS 7.7
9 Orange Bowl (S) ABC 7.4
#1USC Def. #2 Oklahoma
10 CSI: MIAMI CBS 6.7
11 Alias (P) ABC 6.6
12 Medium (P) NBC 6.3
12 EVERYBODY LOVES RAYMOND CBS 6.3
12 24 Prvw Sp-1/9 8P (S) FOX 6.3
15 TWO AND A HALF MEN CBS 6.2
16 Dateline NBC Special ¼ (S) NBC 6.0
17 24 Prvw Sp-1/9 9P (S) FOX 5.9
18 Orange Bowl - Pre (S) ABC 5.8
19 Boston Legal ABC 5.5
20 Joey NBC 5.2