CBS Cares PSA Regarding Education and Employment for U.S. Veterans Featuring Y&R Actor Steve Burton to Run in Conjunction with the Episode

Click Here for a CBS Cares PSA

The #1 daytime drama, THE YOUNG AND THE RESTLESS (Y&R), will observe Veterans Day with two episodes featuring U.S. veterans, as well as a CBS Cares PSA that directs viewers to www.VA.gov, beginning Monday, Nov. 11 on the CBS Television Network.

In these special episodes, longtime Y&R character Nikki Newman (Melody Thomas Scott) hosts a fundraiser to honor veterans, while also hoping to get closer to her long-lost son, Dylan McAvoy (Steve Burton), who recently completed a tour in Afghanistan. Nikki's husband, Victor (Eric Braeden), announces a plan to have his company, Newman-Chancellor Enterprises, provide jobs for qualified U.S. veterans, letting people know that he values veterans as driven, goal-oriented employees and advising other employers to seek out these proven leaders.  

Y&R invited 12 U.S. veterans from the Army, Navy and Marines and who served in World War II, Vietnam, the Gulf War and Iraq to participate in these memorable scenes, along with actors Peter Bergman and Sean Carrigan, who play veterans on the series.  The show worked in conjunction with the U.S. Department of Veterans Affairs for authenticity purposes with this storyline.

THE YOUNG AND THE RESTLESS has been the #1-rated daytime drama for more than 24 years. The show is broadcast weekdays (12:30-1:30 PM, ET; 11:00 AM-12:00 Noon, PT) on the CBS Television Network and is produced by Bell Dramatic Serial Company, in association with Sony Pictures Television.

CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a balance of dramas, game shows and talk. The Network’s daytime lineup includes television’s #1-rated daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, daytime talk show THE TALK as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.

About CBS Cares:

At the heart of CBS’s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and which usually feature talent from a wide array of CBS Television Network programming. These PSAs have addressed numerous causes that impact the lives of millions of viewers, including various PSAs in support of our veterans and their families.Some PSAs refer viewers to the award-winning CBSCares.tv website, which has been described by the Harvard School of Public Health as a “breakthrough website” for the depth of its health information.

CHEAT TWEET: Celebrate #VeteransDay as #YR honors our Veterans with special episodes beginning 11/11. #CBSCares http://bit.ly/1aYEDVq

CBS Twitter: @CBSTweet

CBS Daytime: @CBSDaytime

Y&R Facebook: http://www.facebook.com/TheYoungandtheRestless   

Y&R Twitter: @YandR_CBS and @YRInsider

CBS Cares Twitter: @cbscares

On the Web: http://www.cbs.com/cbs_cares/

On the Web: http://www.cbs.com/daytime/

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Press Contact:

Cindy Marshall          818-655-1586  cindy.marshall@cbs.com

Photo Contacts:

Kathleen Tanji (Y&R)  818-655-1543  kathleen.tanji@cbs.com

Cory Davis (Y&R)       212-975-3295  cory.davis@cbs.com