EARLY EDITION: CBS IN GROWTH MODE—NETWORK IS UP VERSUS SAME WEEK LAST YEAR AND SEASON-TO-DATE IN VIEWERS AND DEMOS
Growth Fueled by 13 of the Season's Top 15 Scripted Series Including Top Eight Dramas and Four of Top Five Comedies
In a week that included three World Series games and CBS rebroadcasts on Wednesday and Friday, CBS posted growth over the same week last year and is now up season-to-date, according to Nielsen live plus same day ratings and most current ratings through Oct.30.
Compared to the same week last year, CBS is up +8% in adults 18-49 (2.8/08 from 2.6/07), +6% in adults 25-54 (3.7/09 from 3.5/09) and up slightly in viewers (11.03m from 10.99m).
Through six weeks of the season, CBS is up +3% in adults 18-49 (3.4/09 from 3.3/ 09), +2% in adults 25-54 (4.4/11 from 4.3/11) and up slightly in viewers (12.74m from 12.69m) versus the comparable weeks last year.
CBS's growth is fueled by a deep lineup of successful scripted series featuring 13 of the top 15 scripted series on television. This includes the top eight dramas—NCIS, NCIS: LOS ANGELES, THE MENTALIST, CRIMINAL MINDS, PERSON OF INTEREST, UNFORGETTABLE, BLUE BLOODS and HAWAII FIVE-0.
CBS also has four of the top five comedies in viewers—TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS and MIKE & MOLLY and five of the top seven in adults 18-49—TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS, HOW I MET YOUR MOTHER and MIKE & MOLLY.
Note: More detailed information to come including full show highlights and charts.
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