CBS FILMS ANNOUNCES "EXTRAORDINARY MEASURES" INSPIRATIONAL QUILT
December 15, 2009
CBS Films, the feature film division of CBS Corporation (NYSE: CBS.A and CBS), announced today that it has launched a digital Inspirational Quilt in conjunction with the studio's January 22, 2010, theatrical release, "Extraordinary Measures."
The quilt, which lives on the film's official website (http://www.extraordinarymeasuresthemovie.com/), consists of inspirational videos that serve as the squares/patches. Through the quilt, charitable organizations and individuals can upload, explore and share stories of hope and inspiration. Early video uploads include the story of Alexandra "Alex" Scott, a young cancer patient who, facing a grim diagnosis, insisted on setting up a lemonade stand to raise money for childhood cancer before succombing to the disease at age eight. Her stand evolved into a national lemonade stand initiative and foundation which has since raised over $25 million for the cause. Other videos highlight a mountaineer with Multiple Sclerosis who encourages and inspires other MS patients to find their own "mountains" to conquer, an inner city childrens' center in Harlem, and two women who joined forces to build a playground equipped for special needs children. The promotion will run through the film's opening.
A sweepstakes tied to the Inspirational Quilt invites participants and website visitors to vote for their favorite video(s). Each vote creates an additional entry on behalf of the respective video. At the end of the promotion, a video contributor will be chosen by random drawing and the grand prize winner will be given the opportunity to designate a charity of his or her choice to receive a $10,000 contribution from CBS Films. The sweepstakes is open to residents of the United States who are 18 years of age and older. Charitable organizations and individuals should go to the film's website for full sweepstakes rules.
The film and its tagline, "Don't Hope For a Miracle. Make One," are inspired by the film's real-life subject, John Crowley, a father who defied conventional wisdom and great odds, and risked his family's future to pursue a cure for his children's life- threatening disease. "Extraordinary Measures" is CBS Films' debut release.
About CBS Films
CBS Films, established in 2007, plans to produce four to six movies a year spanning all genres, with production budgets up to around $50 million per film.
CBS Films' first release will debut in theaters on January 22nd, 2010. "Extraordinary Measures" is an inspirational drama starring Brendan Fraser and Harrison Ford, and co-starring Keri Russell, written by Robert Nelson Jacobs and directed by Tom Vaughan. The company has two films in post-production: The romantic comedy, "The Back-up Plan," starring Jennifer Lopez and Alex O'Loughlin, written by Kate Angelo and directed by Alan Poul, in theaters April 16th, 2010; and the edgy teen romance, "Beastly," starring Vanessa Hudgens and Alex Pettyfer, written and directed by Daniel Barnz, in theaters July 30, 2010. The film is based on the Alex Flinn novel of the same name. CBS Films is currently in pre-production on the action-thriller, "Faster," a co-production with Sony Pictures Worldwide Acquisitions Group, starring Dwayne Johnson and Billy Bob Thornton. The film, which starts production on February 1, 2010, will be directed by George Tillman, Jr. from a screenplay by Tony and Joe Gayton. The company's development slate includes "Consent To Kill," an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; the romantic thriller, "The Eternals," written by Chris Hauty and directed by Jeff Wadlow; "The Station," a thriller set against the International Space Station and based on a popular Boom! Studios comic book series; a remake of "My Fair Lady," based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures; and an action-adventure feature adaptation of the long-running TV show "Gunsmoke." For more information, log on to http://www.cbsfilms.com/.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films). For more information, log on to file:///C:/Documents%20and%20Settings/mgamber/Local%20Settings/Temporary%20Internet%20Files/OLK5/www.cbscorporation.com.
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