New Single Destination Allows Marketers to Align Its Campaigns Within Local, Regional and Global Markets
SAN FRANCISCO, CA, July 3, 2012 – ZDNet today announced it has combined its English-language sites – U.S., U.K., Australia, and Asia – to become a single resource to help IT professionals during their decision making process. Leveraging its 22 years of expertise in business technology editorial and commentary, the new site brings together its reporters, analysts, and experts to deliver 24/7 breaking news, reviews and insights all in one place. For marketers, the site allows them to seamlessly execute campaigns on a local, regional and global level.
“This is a tremendously exciting development for ZDNet,” says Sally Slarke, General Manager of Global B2B at CBS Interactive. “By combining our English-language sites on one innovative platform and content structure, our editorial team can quickly deliver breaking news, and deep analysis from every possible angle.”
The new platform allows the site’s content to be viewed consistently across all operating systems, device types, browsers and screen sizes with a single look and layout. The new platform will give IT executives the option to customize their news by their specific country and allow advertising partners to optimize commercial opportunities.
As part of the integration, ZDNet’s sales teams within the countries will work closely together to provide marketing opportunities to advertisers that will build visibility and influence across many continents. These opportunities include:
● Enhanced Targeting - Aligns advertisers’ message to the most relevant content in each stage of the IT buying cycle
● Integrated Programs - Combines display, lead generation and business intelligence to offer cost and effort efficiencies
● Ease of Execution - Ability to deliver local, regional and global promotional opportunities
Editor-in-Chief Larry Dignan will lead a team of industry experts to provide global and local insight around the clock. He will be joined by Steve Ranger, Jo Best and Rupert Goodwins, who will manage operations in the U.K.; Brian Haverty and Suzanne Tindal, who will take the lead in Australia; and Eileen Yu in Singapore. As ZDNet’s global editorial coverage expands, readers can expect to see more IT news and insights from the emerging markets of Eastern Europe, Asia and Latin America as well as an expanded focus on China.
“Together, we’ll arm IT executives with information from around the world that will help them face the challenges they come across on a daily basis, and keep them up to date with the news and analysis they need to know regarding their technology’s impact on their business,” said Dignan.
ZDNet (www.zdnet.com), a property of CBS Interactive, and is the online destination for professionals seeking to solve business technology problems and find new opportunities. The site provides a broad range of business technology coverage, by experts across industries. Features include daily news, blogs, podcasts, white papers, Webcasts, editorial analysis, peer feedback, and ongoing research.
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