SAN FRANCISCO, CA – JULY 13, 2012 – The BIG BROTHER 14 premiere was the most social broadcast program in primetime on Thursday, July 12th, according to social TV analytics company Bluefin Labs, breaking its previous single-episode record by nearly three times, surpassing last year’s BIG BROTHER premiere with five times more social comments, and topping last season’s average by 12.5 times.
BIG BROTHER related Twitter hashtags, including #BB14, #BigBrother, and #CBSBigBrother, exceeded 64.6 million impressions, a 163 percent increase over last year’s premiere which garnered more than 24.5 million impressions.1
BIG BROTHER pages on CBS.com saw unique visits increase 24 percent over last year’s premiere date with a significant amount of traffic driven by social activity.
Last night's broadcast premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.
From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.
BIG BROTHER was the top rated original program of the night in all key measures.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and business.
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