Press Release < back to list
09.12.2006

CBS DIGITAL MEDIA ANNOUNCES FIRST "WIRELESS HOSTESS" TO BE THE FACE AND THE VOICE WHO GUIDES CONSUMERS THROUGH ALL CBS-RELATED MOBILE CONTENT

Actress Ashley Hartman Signed As CBS's "Mobile Face" CBS Digital Media announced today that actress Ashley Hartman ("The O.C.") has been signed as the company's first "wireless hostess." Hartman will be the face and the voice of CBS wireless and will serve as a guide to consumers in all of CBS's wireless endeavors. She will appear on mobile phones in videos and alerts, as well as around mobile content on CBS websites where consumers purchase mobile content, such as wallpapers, ringtones and games. "Having a personality that consumers associate with CBS Mobile is going to make it easier for users to identify and navigate CBS's wireless offerings," said Cyriac Roeding, Vice President, Wireless, CBS Digital Media. "CBS is the first major media company to exclusively sign a 'face for wireless' and we're very happy to have found Ashley, who is dynamic, entertaining and a great hostess for our mobile content on carrier video portals and the web." Hartman is an accomplished actress, singer and model. Her first appearance on television was as a semi-finalist on the second season of "American Idol." Since then, she has had a recurring role as "Holly Fischer" in the TV series "The O.C." and appeared in an episode of "Quintuplets." As a model, Hartman has appeared in pictorials in several magazines, including Maxim, as well as in ads for everything from sportswear to sunglasses to cosmetics. Additionally, Hartman is a monthly columnist, writing about her experiences in the entertainment industry for the magazine Newport Beach 714.