SATURN TEAMS UP WITH MOBLOGIC.TV TO SPONSOR DAILY WEBSHOW
CBS Interactive today announced that MOBLOGIC, a recently launched daily webshow that puts the News Of The Day into perspective through witty and insightful "People On The Street" interviews, has secured a sponsorship deal with Saturn. The sponsorship, which became effective today, includes the placement of the Saturn logo on the MOBLOGIC homepage, billboard-style Saturn visuals during the show, and five second pre-roll and 30-second post-roll advertisements.
"We are pleased to have Saturn on board as a sponsor so quickly after our debut," said Jeff Marks, Executive Producer, MOBLOGIC and CBS Interactive. "The response to our online show has been overwhelmingly positive, and we had a great first week in terms of views and audience engagement - so gaining an advertiser of national stature makes it all the more sweet. Saturn is a great fit for MOBLOGIC and this sponsorship demonstrates a real commitment to reaching an audience through next generation Web content."
"Saturn is a brand that continues to challenge the status quo - not only with our products but also the way we try to reach our customers," said Dan Keller, Saturn's Marketing Director. "MOBLOGIC looks to provide a unique, new opportunity to reach a younger audience."
Since MOBLOGIC debuted on March 7, the daily webshow has touched on topics ranging from the latest on the campaign trail, to global warming, to Governor Spitzer's sex scandal to whether the U.S. spends too much on guns.
To visit the site, click here: http://www.moblogic.tv/.
For the complete MOBLOGIC experience, users can visit moblogic.tv where they can watch the daily videos, see related programs, and post comments about the show. Additionally, through the CBS Audience Network the show will be distributed broadly across the Web to partner Web sites ranging from AOL, to Bebo. You can also subscribe to MOBLOGIC on iTunes, visit them on YouTube or become a fan of the show on Facebook or watch it on MySpace.
Lindsay Campbell, the former host of Wallstrip, serves as host and producer of MOBLOGIC, and CBS Interactive Web producers Adam Elend and Jeff Marks, both of whom created and continue to oversee Wallstrip, serve as the writers and co-executive producers. CBS Interactive's Wallstrip is a widely syndicated daily webshow focused on financial news.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS and CBS.A), oversees all CBS Consumer Interactive properties including CBS.com, the CBS Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm, Wallstrip and MOBLOGIC. Content distributed throughout CBS-owned properties and partner Web sites includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS shows, among other features.
Saturn, a division of General Motors Corp., markets vehicles in the U.S. and Canada through a network of about 450 retailer facilities, with a focus on providing innovative products with solid value and excellent customer service. In 2006, the brand began a major revitalization of its portfolio with four new vehicles: the Sky roadster, the Aura midsize sedan, the Vue Green Line hybrid and the Outlook crossover. The aggressive pace continued last year with the launch of an all-newVue compact crossover and the new Astra small car.
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Manager, Saturn Communications