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05.03.2011

CHOW.COM KICKS OFF ITS CONTEST FOR THE MOST INNOVATIVE CHEF IN AMERICA

Sixteen Chefs, Including Michael Voltaggio, Ludo Lefebvre and Anita Lo, Featured in "The Innovators: Chef to Watch in 2011" Bracket Contest

  

CHOW Readers Can Cast their Vote at CHOW.com and Enter to Win a Trip to The Triumphant Chef's Restaurant

 

SAN FRANCISCO, May 3, 2011 - Who is the most innovative chef in America?  CHOW readers will decide the answer in a four-week bracket-voting contest that begins today.  After scouring the country for nominees, CHOW editors chose 16 people for "The Innovators: Chefs to Watch in 2011" bracket contest, sponsored by Saab.  The chefs will be voted on by the CHOW community and whittled down over the next four weeks until one chef remains and is named The Most Innovative Chef in America.  Voters will be entered for a chance to win a trip to the victorious chef's restaurant.*  To start voting, go to http://www.chow.com/the-innovators-chefs-to-watch-in-2011.

"We're starting with 16 remarkably creative chefs," says Jane Goldman, Editor in Chief of CHOW.com.  "People are bringing new thinking to everything, starting with the food, of course, but also the atmosphere, the rooms, even the business model."

The list includes world-renowned chefs such as John Fraser, who won three stars at Manhattan's Dovetail and then used crowd-sourcing site Kickstarter to raise money for his pop-up restaurant, What Happens When, which changes theme and menu every month.  CHOW also selected several less well-known chefs, such as Mike Brown and James Winberg, who make dishes like sous vide chicken fried and served with leek oil and compressed melon from a chefs' collective outside of Minneapolis.  The full line-up of all 16 chefs can be found at http://www.chow.com/the-innovators-chefs-to-watch-in-2011 .  Once the voting ends, CHOW will present videos showing an inside look at the worlds of four of the chefs, including the winner.

 

CHOW's videos have won a number of awards recently, including a Webby for the You're Doing It All Wrong video series and an Emmy nomination for the video, "Soda Pop," from the Obsessives series.  This year CHOW videos also won two Telly Awards, including silver medal for the video, "Urban Farming," from its Obsessives series and a bronze medal for its CHOW Tips video series.

 

* NO PURCHASE NECESSARY TO ENTER OR WIN.  Voters must be legal residents of one of the 50 United States or D.C, at least 18 years old and age of majority in state of residence, with a valid driver's license, at date of entry into sweepstakes.  Void where prohibited by law. Sweepstakes ends 11:59:59 pm PT on May 29, 2011.  For details, see Rules at:

http://www.chow.com/food-news/79190/chowcom-2011-chefs-to-watch-bracket-challenge-official-sweepstakes-rules/.

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Press Contact:

Leslie Van Every          (415) 344-2129           Leslie.Vanevery@cbsinteractive.com