Press Release back to list
11.03.2011

CBS STARS TO TAKE OVER THE NETWORK’S FACEBOOK PAGES AND TWITTER FEEDS FOR A FULL WEEK

 

 

CBS STARS TO TAKE OVER THE NETWORK’S FACEBOOK PAGES AND TWITTER FEEDS FOR A FULL WEEK

 

Stars to Program These Social Media Sites With Commentary, Pictures, Videos, Exclusive Content and Answers to Fans Questions

 

“CBS Social Media Sweep Week” Runs Nov. 5-11

 

CHEAT TWEET: .@CBS Stars Take Over Show Twitter and Facebook Pages During #SocialSweepWeek, Starts 11/5 – cbs.com/social_sweep

 

ENTERTAINMENT TONIGHT Teases “Social Sweep Week” in Exclusive Video - bit.ly/SocialSweepWeek  

 

LOS ANGELES, Nov. 3, 2011 — Stars across CBS will take over the network’s Facebook pages and Twitter feeds for a full week from Nov. 5-11.  As part of “CBS SOCIAL SWEEP WEEK,” talent from Entertainment and Sports will program the official social media sites for their respective shows on the day of their broadcast that week.

Each morning, fans can log on to CBS’s Twitter or Facebook accounts, or CBS.com for a special message revealing which stars from that night’s CBS Television Network lineup will be taking over their show’s social media accounts. Throughout the day, fans will be able to view pictures, videos, exclusive show content and status updates posted by the talent, and will also be able to interact by asking questions and commenting on postings.

The event kicks off on Saturday, Nov. 5 when CBS Sports broadcasts the most highly anticipated college football game of the year as #1-ranked LSU takes on #2-ranked Alabama.  The social media takeover continues throughout CBS’s top-rated primetime schedule for the following week.

 

The CBS SOCIAL SWEEP WEEK schedule is as follows:

 

Saturday, Nov. 5

Sunday, Nov. 6

 

Monday, Nov. 7

 

 

 

Tuesday, Nov. 8


Wednesday, Nov. 9

 

Thursday, Nov. 10


Friday, Nov. 11

 

 

The social media initiative follows CBS’s successful “Tweet Week” campaigns last April and September, during which CBS stars live tweeted during shows in primetime over the course of a full week.

To embed the ENTERTAINMENT TONIGHT preview video, please use:

 

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flash"></embed></object>

 

Follow CBS on Twitter: twitter.com/cbs

Follow CBS on Facebook: facebook.com/cbs

 

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CBS Press Contact

Phil Gonzales             818-655-1580  Phil.Gonzales@CBS.com

 

CBS Interactive Press Contact:

Dave Pedersen              415-344-2197  Dave.Pedersen@cbsinteractive.com

 

CBS Television Studios Press Contact:

Kristen Hall              818-655-7237  Kristen.Hall@cbs.com

 

 

 

 

Press:

Phil Gonzales
818-655-1580
phil.gonzales@cbs.com

 

CBS Television Studios:

Kristen Hall
818-655-7237
kristen.hall@cbs.com