LAST.FM LAUNCHES PARTNERSHIP WITH MUSICMETRIC FOR ARTIST ANALYTICS
Last.fm Music Manager Serves as a Hub for Artists to Understand and Harness Online Fan Activity
AUSTIN, TEXAS, NEW YORK, N.Y. and LONDON, U.K. – March 13, 2012 – Last.fm, the global music discovery site, today announced a partnership with Musicmetric, a comprehensive data and analytics platform for artists, to provide access to their analytics dashboard. The integration will sit within Last.fm’s interface for artists and labels, Last.fm Music Manager.
Launched at SXSW, the integration creates a powerful free tool for artists to track their online popularity and fan trends across social media platforms and the Web. Last.fm Music Manager users will have free access to an extended version of Musicmetric’s standard artist dashboard feature set. Through the dashboard, artists will be able to see a full picture of how their music is generating buzz, what social activity is spurring conversation and what sites and services are driving the biggest fan growth.
Within Music Manager, artists will be able to track fans, plays and views across a number of online music and social platforms, including Last.fm, Soundcloud, Twitter and more, and integrate third party analytics from Google Analytics and Facebook Insights. New data sources will be added in the coming weeks, including YouTube Insight, and artists will soon have the option to upgrade to Musicmetric’s Premium version of the artist dashboard for $5.99 a month.
Gregory Mead, CEO of Musicmetric, said, “This integration is our first step into opening access for emerging artists to the kind of analytics previously only available to major companies. Having an idea of where fans are engaging with music by an artist, and where they can grow their level of visibility both online and offline is so essential to new or unsigned bands trying to cut through the noise today.”
“By integrating Musicmetric’s analytics dashboard into Last.fm’s Music Manager, we’re now able to offer artists and labels access to improved data and information surrounding their fans social media presence and listening habits across the Web,” said Tom Lisack, Vice President, Content & Artist Relations, CBS Interactive Music Group. “Last.fm's purpose is to help emerging artists and this integration gives them unprecedented access to the tools they need to succeed online.”
In addition to the new analytics dashboard, Last.fm’s Music Manager continues to serve as a hub for artists to upload tracks to Last.fm, access data on who is listening to their music, manage their profile and offer free track downloads. Since it launched in 2006, there have been more than 500,000 artists who have created Music Manager accounts to reach their fans on Last.fm. Music Manager has grown by 25 percent each year, with independent bands adding their music to the platform directly. These tracks are played on Last.fm’s personalized radio stations and power its innovative Discover platform for independent artists.
Through Music Manager, artists can also offer free Mp3 promotional downloads on Last.fm or on sister site Mp3.com. Artists who want to create a campaign around a specific song may also purchase and manage Last.fm Powerplay promotions, which enable them to insert their new track into Last.fm’s personalized radio streams to reach new fans.
For more information on Musicmetrics visit: http://www.musicmetric.com/
Founded in 2002, Last.fm is CBS Corporation’s (NYSE: CBS.A and CBS) global music discovery service and is part of the CBS Interactive Music Group. Last.fm intelligently recommends users new music, personalised radio and concerts, connecting music lovers from around the globe. Last.fm’s unique “scrobbling” technology lets users keep a record of what they listen to from more than 600 music players. Last.fm harnesses 60 billion pieces of music taste information to recommend music to almost 40 million users across 12 languages in more than 200 countries. Learn more at: www.last.fm
About CBS Interactive Music Group
CBS Interactive Music Group is comprised of a diverse collection of leading consumer music brands including Radio.com, Last.fm and MP3.com. Broadcast, online and personalised products are readily accessible across a variety of digital and mobile platforms by a worldwide audience of more than 50 million unique monthly users. Music fans can interact with material from the biggest names in the industry, as well as discover new and breaking artists, create their own listening experience and share their personal taste in music with friends and other like-minded fans.
The division also has established content partnerships with VEVO, the Web's leading premium music video and entertainment service, and Xbox Live, the popular gaming platform. For more information, please visit http://www.cbsimg.com.
Musicmetric is a well VC funded London Tech City-based company who will be opening a U.S. office this spring. They track real time online trends and fan interaction for more than 600 thousand artists, across social media, file sharing networks, blogs, reviews and news sources. Musicmetric combines this data together with information covering gig dates, release schedules, sales, radio play and streaming activity to give a full contextual view of an artist. The artist dashboards are used across the industry by artists, managers, independent and major record labels, promotion companies and broadcasters. Visit www.musicmetric.com for more details and to get free overview stats and ranking for any artist.
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