Press Release back to list
03.20.2012

"CBS THIS MORNING" LAUNCHES APP FOR IPHONE AND IPAD

Featuring CBS THIS MORNING’s Original Reporting, Videos, and Interviews with Newsmakers in Politics, Business, and Entertainment

NEW YORK, March 21, 2012 – CBS THIS MORNING today announced its new app for iPhone, iPad and iPod touch is available now as a free download from the App Store (http://itunes.apple.com/us/app/cbs-this-morning/id495212737?ls=1&mt=8).  The app delivers instant access to original reporting, news stories, videos and interviews from the broadcast, and lets viewers stay connected to the program throughout the day.  In addition, one of the key features, “The Rundown,” offers a snapshot of all the stories from that day’s broadcast giving viewers an opportunity to catch up with the broadcast or easily navigate to specific stories they missed.

“Since the launch of CBS THIS MORNING we’ve tried to build a unique brand.  This app expands on that effort.  It is a reflection of what viewers will experience on the broadcast: smart, significant content delivered in an accessible way.” said Chris Licht, Vice President, Programming, CBS News and Executive Producer of CBS THIS MORNING. “This app allows users to take CBS THIS MORNING with them and extends our reach beyond our morning viewers,  thanks to our team of experienced journalists who continue to report on the stories our viewers care about throughout the day.”

The CBS THIS MORNING App includes the following features:

  •  On-Demand Video: The app offers all of the current day’s television segments, including hard news, roundtable discussions, special features and thought-provoking interviews as reported by Charlie Rose, Gayle King, Erica Hill and other CBS THIS MORNING correspondents and contributors.  Additionally, the app delivers archived pieces accessible through category browsing and search.
  •  Easy Browsing: Browse segments by category such as “Politics & Power,” covering politics and the 2012 election; “Morning Money,” featuring stories on the economy and your financial well-being; “Pop Culture,” keeping the pulse on what and who everyone is talking about, and “Healthwatch,” reviewing the biggest health stories of the day.
  •  The Newsroom:  A live Twitter feed from the show’s correspondents and contributors including @GayleKing, @RebeccaJarvis, @EricaRHill, and @CBSThisMorning.
  •  Weather:  Weather updates for the day and the week, for your current location or any specified city.
  •  Saved Stories: Easily save stories for viewing later.
  •  Share:  Share stories by email or via posting to Twitter or Facebook.

The CBS THIS MORNING App is now available for free from the App Store on iPhone, iPad and iPod Touch, or at www.itunes.com/appstore.

 

About CBS Interactive

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Press Contacts:

Jenifer Boscacci (CBS Interactive)           415-344-2441             jenifer.boscacci@cbsi.com                       

Sara Crabbe (CBS This Morning)            212-975-5966             crabbes@cbsnews.com 

Press:

Sara Crabbe
212-975-5966
crabbes@cbsnews.com

Jenifer Boscacci (CNET, CBSNews.com, Download.com, TechRepublic & ZDNet)
415-344-2441
jenifer.boscacci@cbsi.com