"CBS THIS MORNING" LAUNCHES APP FOR IPHONE AND IPAD
Featuring CBS THIS MORNING’s Original Reporting, Videos, and Interviews with Newsmakers in Politics, Business, and Entertainment
NEW YORK, March 21, 2012 – CBS THIS MORNING today announced its new app for iPhone, iPad and iPod touch is available now as a free download from the App Store (http://itunes.apple.com/us/app/cbs-this-morning/id495212737?ls=1&mt=8). The app delivers instant access to original reporting, news stories, videos and interviews from the broadcast, and lets viewers stay connected to the program throughout the day. In addition, one of the key features, “The Rundown,” offers a snapshot of all the stories from that day’s broadcast giving viewers an opportunity to catch up with the broadcast or easily navigate to specific stories they missed.
“Since the launch of CBS THIS MORNING we’ve tried to build a unique brand. This app expands on that effort. It is a reflection of what viewers will experience on the broadcast: smart, significant content delivered in an accessible way.” said Chris Licht, Vice President, Programming, CBS News and Executive Producer of CBS THIS MORNING. “This app allows users to take CBS THIS MORNING with them and extends our reach beyond our morning viewers, thanks to our team of experienced journalists who continue to report on the stories our viewers care about throughout the day.”
The CBS THIS MORNING App includes the following features:
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Jenifer Boscacci (CBS Interactive) 415-344-2441 firstname.lastname@example.org
Sara Crabbe (CBS This Morning) 212-975-5966 email@example.com
Jenifer Boscacci (CNET, CHOW, Download.com, TechRepublic & ZDNet)