Primetime Stars to Film and Share with Fans Exclusive 15-Second Video Messages on CBS.com Using Video Service Tout  

           CHEAT TWEET: .@CBS announces #ShootShareWeek: stars to film and share exclusive videos every day 4/9-15. cbs.com/ShootandShare

           Stars across the CBS Television Network will participate in a week-long social media initiative, “CBS Shoot & Share Week,” April 9-15.  Participating stars will shoot a variety of exclusive 15-second videos, engaging with, answering and posing questions to fans on cbs.com/ShootandShare via Tout, the leading video status update app.  The videos also will be instantly shared over the Network’s Facebook, Twitter and Google+ accounts, as well.

Each day during the week beginning at 10:00 AM/PT, fans can log onto the respective show’s social media pages to see fun, unique videos posted periodically throughout the day from a star of a program airing in Primetime that night.  Fans can, in turn, respond to the talent’s questions with their own Tout videos, or interact using their own preferred social media account.

“CBS Shoot & Share Week” kicks off on Monday, April 9.  The full schedule follows and is available at cbs.com/ShootandShare:

Monday, April 9

Billy Gardell, star of MIKE & MOLLY

• Facebook: facebook.com/MikeandMollyCBS
• Twitter: @MikeMolly_CBS
• Google+: plus.google.com/113236794647497649866/posts

Tuesday, April 10

Michael Weatherly, star of NCIS

• Facebook: facebook.com/NCIS
• Twitter: @NCIS_CBS
• @M_Weatherly https://twitter.com/#!/M_Weatherly
• Google+: plus.google.com/102586720069745157182/posts

Wednesday, April 11

Joe Mantegna, star of CRIMINAL MINDS 

• Facebook: facebook.com/CriminalMinds
• Twitter: @CrimMinds_CBS
• @JoeMantegna https://twitter.com/#!/JoeMantegna 
• Google+: plus.google.com/107487566693528963196/posts

Thursday, April 12

Kunal Nayyar, star of THE BIG BANG THEORY

• Facebook: facebook.com/TheBigBangTheory
• Twitter: @BigBang_CBS
• @KunalNayyar https://twitter.com/#!/kunalnayyar
• Google+: plus.google.com/104172047548864613128/posts

Friday, April 13

         Lionel Richie, star of ACM PRESENTS: LIONEL RICHIE AND FRIENDS - IN CONCERT

• Facebook: facebook.com/CBS
• Twitter: @CBS
• @LionelRichie https://twitter.com/#!/LionelRichie
• Google+: plus.google.com/101840326086992367163/posts

Sunday, April 15

Josh Charles, star of THE GOOD WIFE    

• Facebook: facebook.com/TheGoodWife
• Twitter: @TheGoodWife_CBS
• @MrJoshCharles https://twitter.com/#!/MrJoshCharles
• Google+: plus.google.com/113994080990201736012/posts

The social media initiative follows CBS’s successful “Tweet Week” campaigns last April and September and “Social Sweep Week” on Twitter and Facebook last November.

Follow CBS on Twitter: twitter.com/cbs

Follow CBS on Facebook: facebook.com/cbs

Hashtag: #ShootShareWeek

CBS Press Contact:

Phil Gonzales    818-655-1580  phil.gonzales@cbs.com

CBS Interactive Press Contact:

Dave Pedersen  415-344-2197  dave.pedersen@cbsinteractive.com