CBS INTERACTIVE’S CNET GEARS UP ON “XCAR” A TURBO-CHARGED VIDEO BRAND CELEBRATING EVERYTHING PEOPLE LOVE ABOUT CARS
Premium Video Brand that Puts Car Enthusiasts in the Driver’s Seat
Now Available on CNET
Audi Signs on as the Exclusive Launch Sponsor
Site Available at cnet.com/xcar
SAN FRANCISCO, August 6, 2013 – CBS Interactive’s CNET is hitting the open road today with the launch of XCAR, a premium video brand engineered to appeal to passionate car enthusiasts worldwide. Audi is the exclusive launch sponsor of XCAR and will feature content on the all-new TDI® clean diesel vehicles. The site is available at cnet.com/xcar.
XCAR – which celebrates everything people love about cars – will become a centerpiece of CNET’s automotive coverage and will be distributed via CNET’s platform and network of video partners. Introduced in beta last year by a small team in Europe, XCAR earned a strong response from the YouTube community. With enhanced distribution via CNET and its partners, XCAR will offer car aficionados worldwide stunning video, smart writing and crisp, evocative photography with original reporting from Australia, Germany, Japan, the United Kingdom, the United States and other regions.
The XCAR premium video brand is the latest in a series of automotive-related content from CNET, including “Car Tech” reviews, which offer professional ratings, reviews and insights on the latest automotive technology, and Brian Cooley’s “On Cars,” which profiles the latest in car tech, explains how it works and emphasizes what’s important to drivers and car buyers today.
“CNET, the world’s #1 technology news and reviews brand, is committed to delivering the best premium content across all categories that matter to consumers, especially the automotive space where manufacturers count on technology to distinguish their brands,” said Mark Larkin, Senior Vice President and General Manager of CNET. “Our Car Tech reviews and ‘On Cars’ program have resonated deeply with users and, with the support of charter sponsor Audi, we’re proud to be bringing XCAR to the masses.”
Audi’s exclusive launch sponsorship of XCAR is designed to help further raise awareness for the company’s advanced TDI clean-diesel technology.
“In CNET and XCAR, we found terrific platforms to extend the message of Audi TDI clean diesel technology,” said Loren Angelo, Director of Marketing, Audi of America. “The tech-savvy audience drawn to the video content they are serving has a lot in common with the consumers eager to learn more about the range, fuel economy, refinement, and emission reductions provided by TDI.”
“The XCAR team is passionate about creating visually stimulating content that speaks to a broad range of automotive enthusiasts and actively engaging with a growing and dedicated following,” said Drew Stearne, editor of XCAR. “We are looking forward for XCAR to be part of CNET’s platform and to launch with a partner like Audi.”
CNET shows the exciting possibilities of how technology can enhance and enrich people’s lives. Each month, millions of people visit CNET to get the information, tools, and advice that help them decide what to buy and how to get the most out of that technology. CNET features the latest news and unbiased reviews, videos that help demystify technology, software, mobile apps and game downloads, user opinion and reviews, and popular shows like “The 404.” Follow CNET on Twitter (@CNET) or Facebook (www.facebook.com/cnet). CNET is a property of CBS Interactive.
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